At a Glance
- Tasks: Shape audience strategies and optimise data-driven marketing campaigns.
- Company: Global organisation transforming data use for meaningful audience connections.
- Benefits: Comprehensive health coverage, generous leave, and flexible work options.
- Other info: Mentorship opportunities and a proactive, solutions-focused work environment.
- Why this job: Join a dynamic team to influence global marketing with cutting-edge data strategies.
- Qualifications: Experience in CRM, Salesforce Marketing Cloud, and advanced SQL skills required.
The predicted salary is between 55000 - 72000 € per year.
London (Hybrid) Do you want to shape how a global organisation uses data to connect with its audiences more meaningfully? We’re transforming how we use data to power smarter, more personalised marketing. As our CRM Data & Audiences Lead, you’ll sit at the heart of that transformation, designing the audience strategies, data models, and segmentation approaches that underpin our global marketing efforts. This is a role for someone who enjoys both the technical depth and the strategic impact, someone who can build sophisticated audience logic while also influencing how data is used across the organisation.
What You’ll Do
- Design and evolve audience strategies that power lifecycle marketing and personalised customer journeys
- Build and optimise segmentation logic using SQL and Salesforce Marketing Cloud to drive targeted engagement
- Partner with Data Science and Analytics teams to bring predictive models into real-world marketing use cases
- Translate complex data into actionable insights that shape campaigns, offers, and customer experiences
- Own and continuously improve audience frameworks, ensuring they are scalable, accurate, and reusable
- Collaborate with marketing, product, and technology teams to deliver data-driven campaigns end-to-end
- Champion best practice in data governance, quality, and compliance across CRM platforms
- Identify opportunities to test, learn, and optimise through experimentation and performance analysis
- Mentor others and help build organisational capability in audience strategy and segmentation
What We’re Looking For
- Strong experience in CRM, audience strategy, or lifecycle marketing within a data-rich environment
- Deep expertise in Salesforce Marketing Cloud and experience working with Data Cloud
- Advanced SQL skills and confidence working with large, complex datasets
- A strategic mindset with the ability to connect data capabilities to business outcomes
- Experience collaborating across Data, Marketing, and Technology functions
- Confidence influencing stakeholders and translating technical concepts into clear recommendations
- Curiosity about emerging trends such as AI-driven personalisation and predictive modelling
- A proactive, solutions-focused approach with strong attention to detail
Compensation
Expected salary range: UK £55,000-£72,000 per year. All salary ranges are subject to adjustment based on experience, education, location and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k)/pension plan, and a comprehensive medical benefits package.
Benefits
- Comprehensive health coverage for you and your family
- Generous leave and time off
- Competitive retirement plans
- Flexible work options
- Wellness, education, and support programs
We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, caregiver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio‑economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.
CRM Data & Audience Lead employer: CFA Institute
At CFA Institute, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. As the CRM Data & Audience Lead in London, you'll not only have the opportunity to shape data-driven marketing strategies but also benefit from comprehensive health coverage, generous leave, and flexible work options that support your well-being and professional growth. Join us to be part of a global team that values diversity, encourages continuous learning, and champions best practices in data governance.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Data & Audience Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with CRM, audience strategies, and data models. This will give you an edge and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to data-driven marketing and audience segmentation. Be ready to discuss how you've used SQL and Salesforce Marketing Cloud in real-world scenarios.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Data & Audience Lead
Some tips for your application 🫡
Show Your Data Skills:Make sure to highlight your experience with SQL and Salesforce Marketing Cloud in your application. We want to see how you've used these tools to drive audience strategies and segmentation in the past.
Be Strategic:When writing your application, connect your data capabilities to real business outcomes. We love candidates who can think strategically about how data impacts marketing efforts, so share examples of your past successes!
Keep It Clear and Concise:While we appreciate detail, clarity is key! Make your application easy to read and understand. Use bullet points where necessary to break down complex information, especially when discussing technical concepts.
Apply Through Our Website:We encourage you to apply directly through our website. This way, your application will be seen by the right people, and you'll be one step closer to joining our team at StudySmarter!
How to prepare for a job interview at CFA Institute
✨Know Your Data Inside Out
Make sure you’re well-versed in the data models and audience strategies relevant to the role. Brush up on your SQL skills and be ready to discuss how you've used Salesforce Marketing Cloud in past projects. Being able to talk confidently about your experience with complex datasets will impress the interviewers.
✨Showcase Your Strategic Mindset
Prepare examples that demonstrate how you've connected data capabilities to business outcomes. Think of specific campaigns where your audience segmentation made a significant impact. This will show that you not only understand the technical side but also how it drives results.
✨Collaborate Like a Pro
Since this role involves working with various teams, be ready to discuss your experience collaborating across Data, Marketing, and Technology functions. Share stories that highlight your ability to influence stakeholders and translate technical concepts into actionable insights.
✨Stay Curious About Trends
Familiarise yourself with emerging trends like AI-driven personalisation and predictive modelling. Bring these topics into the conversation to show your enthusiasm for innovation in CRM and how you can apply these trends to enhance audience strategies.
