At a Glance
- Tasks: Lead marketing strategies for institutional clients, driving growth in the asset management sector.
- Company: Join Goldman Sachs, a global leader in investment banking and asset management.
- Benefits: Enjoy competitive pay, diverse opportunities, and a commitment to your professional growth.
- Other info: Be part of a diverse team that values inclusion and personal development.
- Why this job: Make a significant impact in a dynamic environment while collaborating with top industry professionals.
- Qualifications: 10+ years in financial marketing with strong strategic and digital skills.
The predicted salary is between 72000 - 108000 £ per year.
Role Summary
This vice president will play a key role, devising and executing marketing strategies to support the growth of our institutional business in the UK, which span pension funds, endowments, foundations, sovereign wealth funds and insurers. The vice president will partner with client‑facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full‑funnel plans, fueling our business growth objectives with this critical segment.
Position Responsibilities
- Channel marketing vision and implementation: Research, plan, develop and implement an integrated marketing strategy for AM's institutional and insurance client segment to fuel overall business growth objectives.
- Brand narrative: Ensure the Asset Management value proposition, and associated institutional derivation and messaging pillars are infused through all institutional and insurance marketing activities globally.
- Client research: Partner with AM brand marketing, institutional and insurance business leaders to track, manage and analyze client research to determine how AM is perceived by our institutional and insurance clients and identify which perceptions need to be addressed to enable the business to move forward.
- Campaigns and execution: Develop and execute well thought‑out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in‑person channels.
- Content: Partner with content and product marketing teams, to deliver a content calendar which fully supports the institutional and insurance marketing strategy, including the generation of editorial ideas, and content creation as well as continual improvement across marketing and sales collaterals, social media and am.gs.com.
- Measurement and reporting: End‑to‑end reporting and measurement of day‑to‑day and campaign‑related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize impact.
- Risk management: Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
- Team effectiveness: Drive operational efficiency of the institutional and insurance marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
- Partnership and collaboration: Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.
Qualifications
- 10+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements.
- In‑depth knowledge of the asset management industry: clients, products, regulations, competitors.
- Well‑developed strategic thinking with commercial awareness and business acumen.
- Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels.
- Ability to present investment views in a thoughtful and well‑reasoned manner, synthesize information from multiple sources and develop a clear, compelling story.
- Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes.
- Solid experience in digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts.
- Ability to work at varying speeds and under time‑frame pressure, while maintaining extremely high standards.
- Bachelor's Degree (BA/BS); MBA and/or CFA preferred.
Asset & Wealth Management - Head of Institutional Marketing, EMEA - Executive Director- London employer: CFA Institute
Goldman Sachs is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and collaboration thrive. With a strong commitment to diversity and inclusion, employees benefit from extensive training and development opportunities, wellness programs, and a culture that values individual contributions. The role of Head of Institutional Marketing provides a unique chance to influence strategic marketing initiatives within a leading global investment firm, ensuring meaningful career growth and impactful work.
StudySmarter Expert Advice🤫
We think this is how you could land Asset & Wealth Management - Head of Institutional Marketing, EMEA - Executive Director- London
✨Tip Number 1
Network like a pro! Reach out to your connections in the asset management industry and let them know you're on the lookout for opportunities. A personal referral can make all the difference when it comes to landing that dream job.
✨Tip Number 2
Get your pitch ready! You never know when you'll bump into someone from Goldman Sachs or another top firm. Have a concise, engaging elevator pitch that highlights your experience and what you bring to the table in institutional marketing.
✨Tip Number 3
Stay updated on industry trends! Follow relevant news and insights about asset management and institutional marketing. This knowledge will not only help you in interviews but also show potential employers that you're genuinely interested in the field.
✨Tip Number 4
Apply through our website! We encourage you to submit your application directly on StudySmarter's platform. It’s a great way to ensure your application gets the attention it deserves and shows your commitment to joining our team.
We think you need these skills to ace Asset & Wealth Management - Head of Institutional Marketing, EMEA - Executive Director- London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role. Highlight your experience in asset management and marketing strategies that align with the job description. We want to see how your background fits perfectly with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about institutional marketing and how your skills can drive our business growth. Keep it engaging and relevant to the role.
Showcase Your Achievements:Quantify your successes! Whether it's lead generation or campaign execution, we love to see numbers that demonstrate your impact. This helps us understand the value you can bring to our team.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're serious about joining our team at StudySmarter.
How to prepare for a job interview at CFA Institute
✨Know Your Market
Before the interview, dive deep into the asset management industry. Understand the key players, current trends, and challenges facing institutional clients like pension funds and insurers. This knowledge will help you speak confidently about how your marketing strategies can address their needs.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in previous roles. Highlight your ability to translate commercial priorities into actionable plans, as this is crucial for the role. Use metrics to demonstrate your impact!
✨Build Relationships
Emphasise your experience in collaborating with various teams and stakeholders. Be ready to share stories about how you've built strong partnerships across different departments. This will show that you can effectively work within a matrixed organisation, which is essential for this position.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to marketing in the asset management sector. Be prepared to discuss how you've used data to measure campaign success and optimise marketing efforts. This will demonstrate your analytical skills and commitment to continuous improvement.
