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For Companies Job Scope / Responsibilities:1. Marketing Strategy & Planning
Develop and implement marketing plans to increase cafe and brand awareness.
Conduct market research to identify customer trends, competitor activities, and new opportunities.
Plan and execute seasonal, holiday, or special event campaigns (e.g., coffee festivals, Christmas promos, etc.).
2. Social Media & Digital Marketing
Manage and grow the sales products via social media platforms (Instagram, Facebook, TikTok, Shopee etc.).
Create engaging content (photos, videos, stories, reels) to promote menu items and in-store experiences.
Monitor analytics and engagement rates, and adjust digital strategies accordingly.
Respond to customer inquiries and reviews online.
3. Promotions & Events
Plan and coordinate in-store promotions, loyalty programs, and collaborations with local influencers or brands.
Organize café events such as live music nights, coffee workshops, or tasting sessions.
Partner with local businesses, communities, or food delivery platforms for cross-promotions.
4. Branding & Visual Merchandising
Ensure consistent brand messaging across all channels.
Work with the design team or use tools (like Canva) to create posters, flyers, menus, and digital ads.
Maintain attractive in-store visual merchandising and signage.
5. Customer Engagement & Retention
Collect and analyze customer feedback to improve marketing and service strategies.
Design and manage customer loyalty programs (e.g., stamp cards, point systems).
Monitor customer satisfaction and suggest improvements to enhance the café experience.
6. Budget Management & Reporting
Track and manage marketing budget.
Measure ROI for all campaigns and provide regular performance reports.
Recommend cost-effective strategies for outreach and growth.
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Contact Detail:
CEY SINGAPORE PTE. LTD. Recruiting Team
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about developing strategies and engaging with customers. Share any relevant experiences that highlight your love for the field.
Tailor Your Application: Make sure to customise your application to fit the Marketing Executive role. Highlight your skills in social media management, event planning, and customer engagement. We appreciate when candidates take the time to align their experiences with what we're looking for!
Be Creative!: Since this role involves creating engaging content, don’t be afraid to show off your creativity in your application. Whether it’s a unique cover letter or an eye-catching CV design, we love seeing innovative approaches that reflect your personality and style.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into our hands quickly. Plus, you’ll find all the details you need about the role and our company culture there!
