Commercial Lead - Retail and E-commerce
The success of a company depends on the passionate people we partner with.
Together, let's share our talents.
As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.
We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.
Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.
As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.
Yourmissions :
TheCommercial Lead - Retail & Ecommerce owns and executes the multi-channel commercial sales strategy for our ConsumerHealth portfolio within the Companion Animals Business Unit. The primary objective is to drive revenue, maximizecommercial profitability across all retail and digital touchpoints, expanddistribution across Specialist Pet Retail and Grocery, and acceleratepureplay/marketplace dominance (e.g., Amazon, Zooplus, and specialiste-tailers).
Core Responsibilities
Commercial Leadership & Team Management
Lead, mentor, and develop the Retail Key Account and ecommerce teams (settingqualitative/quantitative KPIs, performance management, coaching, andtalent development).
Form an integral part of the CABU Commercial Leadership team, aligning retailand ecommerce expansion plans with the wider business unit goals.
Build strong internal workflows and systems across sales operations and supportfunctions to drive commercial efficiency.
Retail Key Account Management (Specialist Pet & Grocery)
Define and execute the overarching retail strategy across ecommerce,SpecialistPet RetailandGrocery/General Retailchannels.
Lead the Key Account Management team in planning, negotiating, and executingStrategic Account Business Plans (SABPs) with key retail partners.
Unlock new distribution opportunities and white-space channels to maximizecustomer reach and market penetration across the UK & Ireland.
Lead commercial negotiations, joint business planning (JBPs), trading terms, and promotional calendars.
Ecommerce & Marketplace Acceleration
Define and deliver the local ecommerce commercial strategy in alignment withGlobal ecommerce frameworks
Own commercial performance, terms negotiations, and trade execution acrossmajor online pureplay accounts (Amazon, Zooplus, etc.) and onlinepharmacy/e-tailer platforms (not associated with Vet Key Accounts).
Manage and optimize retail media and platform advertising investments (e.g.,Amazon Ads, sponsored search) to drive conversion, ROI, and salesvelocity.
Sharecommercial best practices and omnichannel insights with the VeterinaryChannel team.
Commercial Execution, NPD & P&L Management
Full commercial P&L accountability across Retail and ecommerce channels.
Conduct continuous sales, category, and margin analysis to optimize tradepromotional spend, discounts, and return on investment by customer.
Drive commercial launch excellence for all New Product Development (NPD), ensuring strong physical and digital shelf presence.
Monitor channel compliance and distribution integrity to protect commercialpricing across platforms.
Yourprofile :
- CommercialExperience:7+ years of progressive commercial experiencecombiningRetail Key Account Managementandecommerce/ Pureplay Management(ideally within FMCG, Consumer Health, PetCare, or OTC).
- PeopleLeadership:3-5 years of direct people management experience with a proven track record of coaching and leading high-performing sales teams.
- AccountMastery:Demonstrated success managing major UK/IE retailaccounts (Specialist Pet or Grocery) and pureplay platforms (Amazon,Zooplus).
- CommercialAcumen:Strong P&L ownership, contract negotiation skills, joint business planning (JBP) expertise, and promotional ROI analysis.
- Education:Degreein Business, economics, or a related commercial discipline preferred (MBAis an advantage).
Commercial Lead - Retail and E-commerce employer: CEVA
At Ceva, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and the chance to work on cutting-edge technology in the semiconductor industry. Located in a vibrant tech hub, we provide our team with unique advantages, including access to industry leaders and a supportive environment that encourages creativity and professional development.
