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- Tasks: Lead marketing strategies for road and gravel bikes, engaging with retailers and riders.
- Company: Pon Bike UK, home to iconic cycling brands like Santa Cruz and Cannondale.
- Benefits: Enjoy a staff bike, generous leave, private healthcare, and industry discounts.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Join a passionate team and make a real impact in the cycling community.
- Qualifications: Experience in marketing, especially in cycling or outdoor industries, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We are recruiting for a passionate and strategic Marketing Manager to join our team. This role serves as the driving force behind our road and gravel categories, ensuring our premium brands resonate authentically with both retailers and riders. The Marketing Manager acts as the primary lead for Road and Gravel, providing a bridge between product technicality and community engagement. You will ensure seamless coordination between Sales and Media to maintain brand consistency and drive market presence.
We are Pon Bike UK, home of Santa Cruz, Cervelo, Cannondale, Reserve and OneUp, and Nimbl. Six of the most exciting brands in the cycling industry who tend to do things differently. We have over 25 years of bike experience, and our ultimate goal is to sell the best road and mountain bikes in the world while having fun doing it!
Role Responsibilities:
- Lead retailer education initiatives and provide hands-on support for media and events.
- Manage New Product Introduction (NPI) campaigns, leveraging deep product expertise and established industry relationships.
- Provide end-to-end management of B2B and B2C events, organized rides, and our specific Owners Clubs and Groups.
- Maintain a direct, consistent partnership with our brand-specific sales teams to align marketing efforts with commercial goals.
- Act as an authentic voice for the brand, bringing genuine passion and a proven reputation in the road and gravel field.
Skills & Requirements:
- Proven experience in marketing management, specifically within the cycling or outdoor industry.
- Strong confidence working with HubSpot or similar CRM/marketing automation platforms.
- Excellent organisational and project management skills with high attention to detail.
- An effective communicator, comfortable working across multiple departments and with external media partners.
- A proactive, adaptable mindset with a deep technical understanding of road and gravel products.
- A genuine passion for cycling culture and the ability to represent Pon Bike UK authentically.
What’s in it for you:
- A staff bike of your choosing, for a year, every year.
- Weekly group lunchtime rides.
- 25 days annual leave plus an extra day off to ride your bike.
- Paid leave options to support you through every life event.
- Private Healthcare through Vitality.
- Private Pension Plan through People’s Pension.
- Rewards and Benefits through Perkbox.
- Employee Assistance Programme through Vivup.
- Access to a range of company and industry partner discounts.
At Cervélo we have had one mission from the very beginning – design and engineer bikes to MAKE RIDERS FASTER. In our highly competitive industry, we need the right people to succeed. We are constantly in search of talented individuals who have a passion for performance to join our team. We reward great work and encourage you to define your career at Cervélo. Find your passion and grow with us. We offer competitive compensation, Health benefits, Bike purchase program and an amazing work environment.
Marketing Manager - Road & Gravel employer: Cervélo Cycles Inc.
Contact Detail:
Cervélo Cycles Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Road & Gravel
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cycling industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections you make, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your passion for cycling! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your experiences, favourite rides, and how you engage with the cycling community. Authenticity goes a long way!
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Know their products inside out and think about how you can contribute to their marketing strategies. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our awesome team at Pon Bike UK. Let’s ride this journey together!
We think you need these skills to ace Marketing Manager - Road & Gravel
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for cycling shine through! We want to see how your enthusiasm aligns with our brands and the cycling culture. Share personal stories or experiences that highlight your connection to road and gravel biking.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your marketing experience specifically in the cycling or outdoor industry, and showcase how your skills can help us drive our road and gravel categories forward. We love seeing candidates who take the time to connect their background with our needs!
Be Authentic: We value genuine voices at StudySmarter. In your application, be yourself and express your unique perspective on marketing within the cycling community. Authenticity goes a long way in helping us understand how you would fit into our team and represent our brands.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our awesome team at Pon Bike UK!
How to prepare for a job interview at Cervélo Cycles Inc.
✨Know Your Brands
Before the interview, dive deep into the brands you'll be representing, like Santa Cruz and Cannondale. Understand their unique selling points and how they resonate with both retailers and riders. This knowledge will help you demonstrate your genuine passion for cycling culture.
✨Showcase Your Marketing Expertise
Be ready to discuss your previous marketing management experiences, especially in the cycling or outdoor industry. Prepare specific examples of successful campaigns you've led, particularly those involving B2B and B2C events, to highlight your project management skills.
✨Familiarise Yourself with HubSpot
Since the role requires confidence with CRM and marketing automation platforms like HubSpot, brush up on your skills. If you have experience with similar tools, be prepared to discuss how you've used them to drive marketing success in past roles.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. The role involves working across multiple departments, so showcasing your communication skills will be key. Think of examples where you've successfully collaborated with sales teams or external media partners.