At a Glance
- Tasks: Lead marketing strategy and execution to drive growth and brand awareness.
- Company: Innovative AI and digital transformation business with global reach.
- Benefits: Competitive salary, bonus, growth shares, and clear progression opportunities.
- Other info: Dynamic role with hands-on responsibilities and significant impact.
- Why this job: Shape the marketing function and directly influence company growth.
- Qualifications: Experience in B2B marketing, lead generation, and CRM platforms.
The predicted salary is between 60000 - 80000 £ per year.
Reading (Hybrid) £60,000 - £80,000 + Bonus + Growth Shares
We're partnering with an innovative AI and digital transformation business that helps organisations unlock greater value from their data, modern workplace technologies and AI-powered solutions. Following continued growth, they're looking for a commercially-minded B2B Marketing Lead to take ownership of marketing strategy and execution, driving pipeline growth, lead generation and brand awareness across the UK and international markets.
This is an excellent opportunity for an ambitious marketing professional who has already built successful demand generation programmes and wants the chance to influence company growth while working closely with senior leadership and an experienced Fractional CRO.
What You'll Be Doing
- Own and execute the marketing plan across multiple channels
- Drive lead generation through SEO, PPC, email, webinars, social media, content and events
- Build and optimise demand generation campaigns that create measurable pipeline
- Work closely with Sales to improve lead quality, conversion rates and revenue outcomes
- Manage marketing automation and CRM activity
- Create compelling messaging and content around AI, data and digital transformation solutions
- Analyse campaign performance and marketing ROI
- Manage external agencies and identify opportunities to bring activity in-house
- Support product launches and go-to-market initiatives
What We're Looking For
- Experience in B2B technology, SaaS, software or IT services marketing
- Proven track record generating leads and pipeline through digital marketing campaigns
- Strong understanding of demand generation and full-funnel marketing
- Experience with CRM and marketing automation platforms such as HubSpot or Salesforce
- Data-driven mindset with strong commercial awareness
- Comfortable operating in a hands-on environment where you can both create strategy and execute
- Experience marketing AI, data, cloud, Microsoft or digital transformation solutions would be advantageous
Why Join?
- Join a growing technology business operating across global markets
- Significant opportunity to shape the marketing function
- Work directly with experienced commercial leadership
- Clear progression pathway as the business continues to scale
- Growth share opportunity alongside competitive salary and benefits
If you're a hands-on B2B marketer looking for a role where your work will directly influence business growth, we'd love to hear from you.
Growth Marketing Lead in Reading employer: Certus Sales Recruitment
Join an innovative AI and digital transformation business in Reading, where you'll have the opportunity to shape the marketing function and drive significant growth. With a competitive salary, bonus structure, and growth shares, this role offers a clear pathway for career progression while working closely with experienced leadership in a collaborative and dynamic environment. Embrace the chance to influence company success and be part of a forward-thinking team that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Certus Sales Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Certus Sales Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Certus Sales Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Certus Sales Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Certus Sales Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Certus Sales Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Certus Sales Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Certus Sales Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Certus Sales Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Certus Sales Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
