At a Glance
- Tasks: Lead channel marketing strategy for partner-led tech programmes and drive measurable pipeline impact.
- Company: Dynamic B2B demand generation agency with a strong focus on technology.
- Benefits: Competitive salary, bonus potential, and a hybrid work model.
- Other info: Join a close-knit team at a pivotal moment of growth.
- Why this job: Own channel strategy and make a real impact in a high-performing team.
- Qualifications: Strong agency background and deep expertise in B2B channel marketing.
The predicted salary is between 75000 - 80000 £ per year.
Hybrid – Reading (3 days per week in-office, Tuesday & Thursday mandatory)
Salary: £75–80k + 10% bonus (competitive and negotiable)
Certus is partnering with a well-established B2B demand generation agency to appoint an Account Director (Channel Marketing) to lead strategy across complex, partner-led technology programmes. The business works with global technology brands and specialises in pipeline creation through integrated, data-led marketing. Having evolved from a traditional demand model into a full go-to-market agency, they are coming off their strongest year to date, driven by sharper role definition, stronger commercial focus, and a clearly differentiated proposition.
This is a senior, strategy-led role for a true channel specialist from an agency background. The Account Director will own the strategic foundation of channel-led engagements, shaping go-to-market direction across partner ecosystems while ensuring strategies translate into measurable pipeline and revenue impact.
The role:
- Own end-to-end channel marketing strategy across partner-led GTM programmes
- Define routes-to-market across resellers, MSPs, distributors, alliances, and technology partners
- Translate partner models into clear, executable demand and pipeline strategies
- Partner with Sales during pitches and proposal development to shape channel-led approaches
- Work closely with Data & Insights teams to define partner segmentation, targeting, and prioritisation
- Hand execution to Client Services and Creative teams while retaining strategic accountability
- Re-engage throughout live campaigns to optimise performance and course-correct
- Identify opportunities to expand channel programmes and contribute to service-line revenue targets
The profile:
- Strong agency background is essential
- Deep, hands-on channel marketing specialism within B2B technology or SaaS
- Proven experience defining partner-led GTM and demand strategies
- Highly analytical and commercially minded, with a focus on pipeline outcomes
- Comfortable collaborating across Sales, Data, Client Services, and Creative teams
- Proactive, visible, and confident operating in a high-performance agency environment
This role is not suited to generalist strategists or those without deep channel marketing experience.
Why this opportunity:
- A senior role with genuine ownership over channel strategy
- Clear accountability for translating partner activity into pipeline impact
- Join a close-knit, high-performing agency at a point of real momentum
- Opportunity to shape and evolve channel best practice at a service-line level
Account Director - Channel Marketing (B2B Technology) in Reading employer: Certus Sales Recruitment
Join a dynamic and high-performing B2B demand generation agency in Reading, where you will have the opportunity to lead innovative channel marketing strategies for global technology brands. With a strong focus on employee growth and a collaborative work culture, this role offers competitive compensation, a clear path for career advancement, and the chance to make a significant impact in a thriving environment. Embrace the unique advantage of working in a hybrid model that promotes work-life balance while being part of a team that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Channel Marketing (B2B Technology) in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B tech space and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company’s recent projects and successes. This shows you're genuinely interested and helps you tailor your responses to align with their goals, especially around channel marketing strategies.
✨Tip Number 3
Practice your pitch! Be ready to discuss how your experience aligns with their needs, particularly in defining partner-led GTM strategies. Highlight specific examples where you've driven pipeline impact in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Account Director - Channel Marketing (B2B Technology) in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Account Director in Channel Marketing. Highlight your agency experience and any specific B2B technology projects you've worked on. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about channel marketing and how you can contribute to our team. Be sure to mention any successful strategies you've implemented in the past that led to measurable outcomes.
Showcase Your Analytical Skills:Since this role is highly analytical, don’t forget to include examples of how you've used data to drive decisions in your previous roles. We love numbers, so if you can quantify your achievements, do it!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Certus Sales Recruitment
✨Know Your Channel Marketing Inside Out
Make sure you brush up on your channel marketing knowledge, especially in the B2B technology space. Be ready to discuss specific strategies you've implemented in the past and how they led to measurable outcomes. This role is all about demonstrating your expertise, so come prepared with examples that showcase your deep understanding of partner-led GTM strategies.
✨Showcase Your Analytical Skills
Since this position requires a highly analytical mindset, be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've defined partner segmentation or targeted campaigns based on insights. This will show that you can translate complex data into actionable strategies that impact pipeline and revenue.
✨Collaborate Like a Pro
This role involves working closely with various teams, so highlight your collaborative experiences. Share stories about how you've partnered with Sales, Data, and Creative teams to achieve common goals. Emphasise your ability to communicate effectively across departments and how that has led to successful campaign outcomes.
✨Be Proactive and Confident
In a high-performance agency environment, being proactive is key. Prepare to discuss how you've taken initiative in past roles, whether it was optimising live campaigns or identifying new opportunities for channel programmes. Show your confidence in your abilities and your readiness to take ownership of channel strategy.
