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For Companies At a Glance
- Tasks: Drive new business and expand products in the London territory.
- Company: Join a fast-growing, design-led decorating brand focused on sustainability.
- Benefits: Enjoy a £50,000 base salary, £20,000 OTE, flexible working, and private health insurance.
- Why this job: Be part of a company redefining decorating with high-quality products and a supportive community.
- Qualifications: Proven sales experience in trade or home improvement; strong commercial acumen required.
- Other info: Work hybrid with 2 days in-office and regular site visits across the M25 area.
The predicted salary is between 36000 - 60000 £ per year.
Business Development Manager – Coatings / DIY
London – Hybrid
£50,000 Base, £20,000 OTE + Great Benefits
Our client, a fast-growing, design-led decorating brand, is looking for a Business Development Manager to join their London-based team and help drive growth across the trade and specification market.
With their focus on high-quality, sustainably produced paints, wallpapers and tools, this brand is redefining how decorators, contractors and design professionals approach their work — offering not just products, but a fresh perspective on decorating, with expert support and a strong sense of community at its core.
This is a brilliant opportunity to join a company that’s making real waves in the industry — offering standout products, a strong brand, and an environment where people are empowered to thrive.
The Role
As a Business Development Manager, you will be responsible for driving new business and expanding products across a defined London territory. This will include managing and growing relationships with developers, architects, interior designers, and contractors to ensure the brand is specified and used on projects ranging from new builds to commercial refurbishments.
Based in London (2 days a week in-office), the role will also involve regular site visits across the M25 area. You will work closely with an in-store team and design consultants to deliver a joined-up customer experience and provide hands-on support — from on-site demonstrations to colour consultations.
Key Responsibilities
- Achieve revenue targets across the assigned territory
- Build and manage relationships with key trade customers and project stakeholders
- Present product solutions to large contractor groups and end users
- Conduct product training, trials and site demos
- Collaborate with the store team and in-house colour consultants
- Track and maintain weekly sales activity and client records
The Ideal Candidate
- Proven sales experience within trade, construction, or the home improvement sector
- Experience working with contractors, developers or design professionals
- Strong commercial acumen and confident presenting to senior decision-makers
- Highly self-motivated, organised, and comfortable working independently
- A full driving licence and access to your own vehicle is essential
What’s on Offer
- £50,000 base salary + £20,000 OTE
- 26 days holiday + birthday off + additional year-end leave
- Private health insurance through Vitality
- Share options and pension scheme
- Product allowance
- Flexible working environment
- Monthly team recognition and wellbeing-focused benefits
Certus Recruitment Group is a well-established and experienced specialist consultancy providing sales, marketing, and IT recruitment services, across the UK, Europe, North America, and Australia.
If you are ready to take your sales career to the next level and make a significant impact, apply now! #J-18808-Ljbffr
Business Development Manager - Coatings / DIY employer: Certus Sales Recruitment
Contact Detail:
Certus Sales Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Coatings / DIY
✨Tip Number 1
Familiarise yourself with the latest trends in the coatings and DIY industry. Understanding what’s currently popular and the challenges faced by decorators and contractors will help you engage more effectively during interviews and discussions.
✨Tip Number 2
Network with professionals in the trade and construction sectors. Attend industry events or join relevant online forums to connect with potential colleagues and clients, which can give you insights into the market and possibly lead to referrals.
✨Tip Number 3
Prepare to showcase your sales achievements and how they relate to the role. Be ready to discuss specific examples of how you've successfully built relationships with key stakeholders in previous positions, as this will demonstrate your capability to excel in this role.
✨Tip Number 4
Research the company’s products and their unique selling points. Being able to articulate why their offerings stand out in the market will show your genuine interest in the brand and your readiness to represent them effectively.
We think you need these skills to ace Business Development Manager - Coatings / DIY
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the trade, construction, or home improvement sectors. Emphasise any previous roles where you've managed relationships with contractors or design professionals.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific reasons why you want to work with this brand and how your skills align with their mission of providing high-quality, sustainably produced products.
Showcase Your Achievements: When detailing your work experience, focus on quantifiable achievements. For example, mention revenue targets you've met or exceeded, successful projects you've been involved in, or any training sessions you've conducted that led to improved sales.
Prepare for Interviews: If invited for an interview, prepare by researching the company’s products and values. Be ready to discuss how you would approach building relationships with key stakeholders and how you can contribute to their growth in the market.
How to prepare for a job interview at Certus Sales Recruitment
✨Know Your Products Inside Out
As a Business Development Manager, you'll be representing a brand that prides itself on high-quality, sustainably produced products. Make sure you understand the features and benefits of their paints, wallpapers, and tools so you can confidently discuss them during your interview.
✨Demonstrate Your Sales Experience
Prepare to share specific examples of your previous sales successes, particularly in the trade or home improvement sectors. Highlight how you've built relationships with contractors, developers, and design professionals, as this will show your suitability for the role.
✨Showcase Your Commercial Acumen
Be ready to discuss your understanding of the market and how you can drive growth in the specified territory. This could include insights into current trends in the decorating industry or strategies you've used to achieve revenue targets in the past.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you would handle real-life situations, such as managing client relationships or conducting product demonstrations. Think through potential scenarios and how you would approach them to demonstrate your problem-solving skills.
