Sales Manager - Software / EdTech in Reading

Sales Manager - Software / EdTech in Reading

Reading Full-Time On-site
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Β£100,000 OTE (Β£55k base + highly achievable variable) + strong benefits

Build a high-performing account team in an established B2B SaaS business

Certus Recruitment is partnering with a growing technology company to hire a people-first Sales Manager who will own retention, renewals and expansion across a solid customer base.

In this role you will:

  • Lead, coach and develop an existing team of Account Managers
  • Drive renewals and expansion revenue (upsell/cross-sell)
  • Improve account planning and proactive customer engagement
  • Use CRM and performance data to spot growth opportunities and churn risk
  • Run effective 1:1s, coaching sessions and development plans
  • Improve forecasting, pipeline visibility and sales discipline
  • Identify process, automation and productivity improvements
  • Manage performance and support the team through change

Success looks like:

stronger team performance, higher retention and measurable customer growth β€” not individual sales targets.

You'll bring:

  • 5+ years' B2B sales experience (SaaS/software/technology, business services, HR, training or L&D)
  • A track record of driving retention, renewals, upsell and cross-sell
  • Strong coaching and people leadership skills
  • Experience using CRM and data to drive commercial decisions
  • Strong forecasting and performance management capability
  • Confidence coaching salespeople through live opportunities and customer conversations
  • Experience managing hybrid sales teams

The opportunity:

Join an established tech business with a strong customer base and take ownership of a team with significant potential for further commercial growth. The focus is simple: retain great customers, identify expansion opportunities and develop a high-performing sales team.

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Sales Manager - Software / EdTech in Reading employer: Certus Recruitment Group

At Certus Recruitment Group, we pride ourselves on being an excellent employer by fostering a dynamic and supportive work culture that prioritises employee growth and development. Our London-based hybrid role offers flexible working arrangements, structured training, and a clear progression path from Sales Development Representative to Account Executive, making it an ideal environment for ambitious individuals looking to thrive in the fast-paced SaaS industry.

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Contact Details:

Certus Recruitment Group Recruitment Team