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- Tasks: Drive digital growth through PPC and SEO strategies in a collaborative team.
- Company: Fast-growing digital transformation consultancy focused on innovation.
- Benefits: Competitive salary, hybrid working, private healthcare, and 25 days annual leave.
- Why this job: Make a real impact on B2B marketing while developing your skills in a dynamic environment.
- Qualifications: Experience with Google Ads, LinkedIn Ads, and strong SEO knowledge required.
- Other info: Great career progression opportunities in a supportive and fast-paced setting.
The predicted salary is between 36000 - 60000 £ per year.
A fast-growing digital transformation and technology consultancy is looking for a Performance Marketing & SEO Specialist to help accelerate digital growth and lead generation across global B2B markets. This role is ideal for someone who thrives on data-driven marketing, paid media optimisation, and advanced SEO strategies and wants to work in a collaborative environment where digital performance directly impacts business growth.
The role you will take ownership of PPC and SEO strategy, driving high-quality lead generation through multi-channel campaigns. Working closely with the marketing team, you'll optimise paid campaigns, improve organic visibility, and ensure websites and landing pages are built for conversion.
Key Responsibilities:- Plan, manage and optimise PPC campaigns across Google Ads and Microsoft Advertising
- Support paid social campaigns (LinkedIn Ads) targeting B2B and technology audiences
- Conduct keyword research, audience segmentation, A/B testing and optimisation
- Provide performance reporting and insights to stakeholders
- Deliver technical, on-page and off-page SEO improvements
- Implement schema, structured data and answer engine optimisation
- Conduct SEO audits, keyword research and competitor analysis
- Manage link-building initiatives and content optimisation
- Work with marketing and development teams to optimise website performance
- Build SEO and CRO-focused landing pages
- Maintain site structure, content governance and CMS updates
- Track and report on SEO and PPC KPIs
- Ensure accurate tracking and attribution across channels
- Identify new opportunities to improve digital performance
- Support integrated campaigns across the digital ecosystem
- Coordinate with agencies and freelancers where required
- Managing Google Ads PPC campaigns
- Running LinkedIn Ads or B2B paid social campaigns
- Strong understanding of SEO best practice (technical, on-page & off-page)
- Knowledge of retargeting and remarketing strategies
- Experience with GA4 and performance analytics
- Using a CMS for website content management
- Ability to manage multiple projects and deliver results
- B2B digital marketing experience (technology, SaaS, or professional services)
- Experience with Salesforce or Pardot
- Understanding of conversion optimisation and lead generation funnels
- Basic HTML/CSS knowledge
- Familiarity with AI tools for marketing optimisation
- Competitive salary
- Hybrid working model (Reading office)
- Private healthcare
- 25 days annual leave
- Fast-growing, collaborative environment with strong career progression opportunities
Performance Marketing Specialist in Reading employer: Certus Recruitment Group
Contact Detail:
Certus Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, SEO strategies, and any data-driven results you've achieved. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing efforts. Be ready to discuss how you can optimise their PPC and SEO strategies to drive growth. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace Performance Marketing Specialist in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Specialist role. Highlight your experience with PPC, SEO, and any data-driven marketing projects you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our team. Be sure to mention specific achievements in PPC and SEO that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, include examples of how you've used analytics to optimise campaigns. We love seeing numbers that back up your success, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Certus Recruitment Group
✨Know Your PPC Inside Out
Make sure you brush up on your Google Ads and Microsoft Advertising knowledge. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you’re not just familiar with PPC but have hands-on experience that can drive lead generation.
✨SEO Savvy is Key
Since the role heavily focuses on SEO, be prepared to talk about your understanding of technical, on-page, and off-page SEO. Bring examples of past SEO audits or keyword research you've conducted, and how those efforts improved organic visibility. This will demonstrate your capability to enhance digital performance.
✨Data-Driven Mindset
This position thrives on data, so come armed with insights from your previous roles. Discuss how you've used analytics tools like GA4 to track performance and optimise campaigns. Showing that you can interpret data and make informed decisions will set you apart from other candidates.
✨Collaboration is Crucial
Highlight your experience working in collaborative environments. Share examples of how you've coordinated with marketing teams, agencies, or freelancers to achieve campaign goals. This will illustrate that you can work well with others and contribute to a team-focused culture.