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- Tasks: Run and optimise PPC and paid social campaigns for B2B tech buyers.
- Company: Join a growing B2B tech business with a focus on digital marketing.
- Benefits: Competitive salary, 25 days holiday, private medical, and clear career progression.
- Why this job: Make an impact in tech marketing while working with innovative products.
- Qualifications: Experience in B2B digital marketing and hands-on PPC skills required.
- Other info: Dynamic environment with opportunities to work closely with product and sales teams.
The predicted salary is between 28800 - 48000 £ per year.
This is a great opportunity for a Digital Marketing Manager with experience in technology, SaaS, or software to join a growing B2B tech business where digital marketing directly supports pipeline and revenue. This is not a generalist B2B marketing role. You’ll be marketing technical products and solutions to IT, engineering, and senior decision-makers, working across paid media, SEO, content, automation, and analytics in a data‑led environment.
What you’ll be doing:
- Running and optimising PPC and paid social campaigns targeting B2B tech buyers
- Supporting technical SEO, keyword strategy, and content optimisation
- Building landing pages and managing content within the CMS
- Creating clear, compelling tech-focused B2B content (campaigns, blogs, social)
- Managing social channels with a thought‑leadership and product narrative
- Building email campaigns and nurture journeys for long sales cycles
- Tracking performance in GA4 and using insights to optimise campaigns
- Working closely with product, technical, and sales teams
What we’re looking for:
- Experience in B2B digital marketing within a tech, SaaS, or software company
- Proven exposure to marketing technical products, platforms, or solutions
- Hands‑on PPC experience (Google & Microsoft Ads)
- Strong SEO understanding (technical, on‑page, off‑page)
- Confident B2B copywriter for technical audiences
- Comfortable working with data, reporting, and performance metrics
Nice to have:
- CRO or funnel optimisation knowledge
- Basic HTML / CSS
- Experience using AI tools in marketing
What’s on offer:
- Competitive salary and strong benefits
- Clear progression in a technology‑led business
- 25 days holiday + bank holidays
- Private medical, pension, and life assurance
If you’ve marketed tech products, enjoy being hands‑on, and want to work closer to commercial outcomes, this one’s worth a look.
Paid Media Specialist in Reading employer: Certus Recruitment Group
Contact Detail:
Certus Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the tech and SaaS space on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns, SEO strategies, and any content you've crafted. This is your chance to demonstrate your hands-on experience and technical prowess to potential employers.
✨Tip Number 3
Tailor your approach! When reaching out to companies, mention specific projects or campaigns that align with their needs. Highlight your experience in marketing technical products and how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can bring their B2B digital marketing expertise to our team. Your next opportunity could be just a click away!
We think you need these skills to ace Paid Media Specialist in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of a Paid Media Specialist. Highlight your experience in B2B digital marketing, especially with tech products, and don’t forget to mention any hands-on PPC experience you've got!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing in the tech space. Share specific examples of campaigns you've run and how they’ve driven results.
Show Off Your Data Skills: Since this role involves working in a data-led environment, make sure to mention your experience with analytics tools like GA4. Talk about how you’ve used data to optimise campaigns in the past.
Apply Through Our Website: We’d love to see your application! Make sure to apply through our website to ensure it gets to the right people. We’re excited to hear how you can contribute to our team!
How to prepare for a job interview at Certus Recruitment Group
✨Know Your Tech Inside Out
Make sure you brush up on the technical products and solutions relevant to the role. Understand the nuances of B2B tech marketing, especially how it differs from general marketing. This will help you speak confidently about your experience and how it aligns with the company's needs.
✨Showcase Your PPC Skills
Be prepared to discuss your hands-on experience with PPC campaigns, particularly on platforms like Google and Microsoft Ads. Bring examples of successful campaigns you've run, including metrics that demonstrate your impact. This will show that you can hit the ground running.
✨Demonstrate Your SEO Knowledge
Since strong SEO understanding is crucial for this role, be ready to talk about your experience with technical, on-page, and off-page SEO strategies. Share specific examples of how you've optimised content and improved search rankings in previous roles.
✨Prepare for Data-Driven Discussions
Familiarise yourself with GA4 and be ready to discuss how you've used data to optimise campaigns. Highlight any experience you have with performance metrics and reporting, as this will show your analytical skills and ability to drive results in a data-led environment.