At a Glance
- Tasks: Lead and develop a B2B sales team to achieve targets and improve performance.
- Company: Join Certus Recruitment, a leading talent connector in the tech industry.
- Benefits: Competitive salary of £70,000 plus bonuses, hybrid work, and professional development.
- Other info: Opportunity for career growth and to implement meaningful changes.
- Why this job: Make a real impact on sales performance and team success in a dynamic environment.
- Qualifications: 5+ years B2B sales experience and strong coaching skills required.
The predicted salary is between 70000 - 70000 £ per year.
Berkshire | Hybrid – 3 days per week in the office. Certus Recruitment is partnering with an established, growing B2B organisation to appoint an experienced New Business Sales Manager to strengthen the performance and development of an established sales team. This is a hands-on leadership role for someone who knows how to get the best from salespeople. The foundations are there, but the business wants to create greater consistency across the team through stronger coaching, clearer expectations, better pipeline management and disciplined sales execution. You’ll have the backing of an experienced senior commercial leadership team and the opportunity to make a genuine impact on how the sales function performs and develops.
The Role
- Take responsibility for the day-to-day leadership and performance of a B2B New Business sales team, including:
- Translating revenue targets into clear activity, pipeline and conversion expectations
- Coaching individuals to improve discovery, questioning, objection handling and closing
- Running structured one-to-ones, pipeline reviews and forecasting
- Using call listening and live coaching to develop sales capability
- Identifying performance gaps and putting practical improvement plans in place
- Improving pipeline quality, qualification and opportunity progression
- Embedding greater consistency in sales methodology and working practices
- Using CRM and performance data to identify issues and opportunities
- Supporting recruitment, onboarding and development as the team evolves
- Recognising strong performance while addressing underperformance fairly and effectively
- Leading change and maintaining engagement as new approaches are introduced
This isn’t a role for someone who wants to manage purely through dashboards. You’ll need to understand the numbers, but equally be comfortable getting close to the sales process, coaching real opportunities and helping people become better sellers.
About You
We’re looking for a proven B2B New Business sales leader with a strong background in people development and performance improvement. You’ll ideally bring:
- 5+ years’ B2B sales experience
- Proven experience managing a New Business sales team
- Evidence of improving activity, conversion, target attainment and individual performance
- Experience within a structured sales environment with established methodology and forecasting
- Strong hands-on coaching and people development skills
- Experience successfully implementing change within a sales team
- Confidence handling both high performers and underperformance
- Strong analytical and CRM capability, ideally Salesforce or similar
- Formal management or leadership training
- The sales credibility to coach individuals on live calls and opportunities
- Experience leading and maintaining accountability within a hybrid team
What Success Looks Like
Your impact will be seen in stronger sales activity, better customer conversations, improved pipeline quality and, importantly, more consistent performance across the team. You’ll be given the opportunity to understand the people and current sales operation before implementing improvements, with the expectation that these changes translate into measurable commercial results.
The Package
£70,000 basic salary with £45,000 variable at target, providing an OTE of £115,000, alongside a comprehensive benefits package and continued professional development. The role is based in Berkshire with a hybrid working pattern of three days per week in the office.
About Certus Recruitment
Certus Recruitment Group has spent 25 years connecting exceptional talent with technology businesses across the UK, Europe, North America and APAC. We recruit across Go-to-Market and Technical roles, from emerging talent through to senior leadership.
Sales Manager in Bracknell employer: Certus Recruitment Group
At Certus Recruitment Group, we pride ourselves on being an excellent employer by fostering a dynamic and supportive work culture that prioritises employee growth and development. Our London-based hybrid role offers flexible working arrangements, structured training, and a clear progression path from Sales Development Representative to Account Executive, making it an ideal environment for ambitious individuals looking to thrive in the fast-paced SaaS industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Bracknell
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager at Certus Recruitment Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Certus Recruitment Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager in Bracknell
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Certus Recruitment Group:When writing your cover letter, make sure to tailor your message specifically for Certus Recruitment Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Certus Recruitment Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Certus Recruitment Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Certus Recruitment Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Certus Recruitment Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
