At a Glance
- Tasks: Lead sales enablement strategy and develop a high-performing sales team.
- Company: Market-leading UK provider of eLearning and compliance solutions.
- Benefits: Competitive salary, bonus, and the chance to shape sales methodology.
- Other info: Opportunity for significant career growth in a dynamic environment.
- Why this job: Make a real impact by building a new sales approach from the ground up.
- Qualifications: Proven sales experience and expertise in sales training and coaching.
The predicted salary is between 59400 - 72600 £ per year.
- Bracknell - 3 days per week in the office
- Competitive salary + bonus
Build the sales methodology. Develop the team. Help shape the next phase of GTM growth.
Our client is a market-leading UK provider of e Learning and compliance solutions, backed by a highly successful wider group.
With an established, high-performing sales operation and ambitious growth plans, the business is now looking to evolve how it sells - retaining the pace and efficiency of its existing model while developing the capability to win larger, more complex opportunities.
This is a newly created, greenfield role working closely with the Sales Director to build the sales methodology, develop the playbook and embed a consistent approach to sales coaching and development across the organisation.
The Role
You'll take ownership of the sales enablement strategy, combining hands-on coaching with commercial insight to improve sales performance.
Your focus will include
- Audit current sales performance, processes and behaviours to identify opportunities for improvement.
- Build and implement a practical, repeatable sales methodology that works in a high-velocity environment.
- Develop the end-to-end sales playbook covering discovery, qualification, objection handling, talk tracks and competitive positioning.
- Design onboarding and ongoing development programmes to improve ramp time and sales capability.
- Deliver workshops, skills clinics, call reviews and live coaching.
- Equip first-line managers with the tools and capability to coach effectively.
- Establish clear measures of enablement impact, including conversion, pipeline health, discovery quality, ramp time and coaching adoption.
- Use sales data and performance insight to identify capability gaps and measure ROI.
- Act as a strategic partner to the Sales Director on sales effectiveness, capability and the evolution of the GTM model.
About You
This is not a traditional L&D or training role .
We're looking for someone with genuine sales credibility who has moved into sales/GTM enablement and knows how to turn methodology into measurable performance improvement.
You'll ideally have
- A background in new-business sales, having personally carried a sales target.
- Experience building or implementing a sales methodology or structured sales process.
- Strong understanding of high-volume, transactional or Saa S/technology sales environments.
- Proven experience designing and delivering sales training, coaching and development programmes.
- A strong understanding of adult learning and behavioural change.
- Experience coaching both salespeople and sales managers.
- Commercial confidence and the ability to use pipeline and performance data to identify issues and measure impact.
- Experience with methodologies such as SPIN, Challenger or MEDDIC - but without being overly tied to any one framework.
- The credibility and communication skills to influence sales leadership and gain buy-in across the team.
A recognised training, coaching or L&D qualification would be useful, but proven commercial impact is more important than a certificate.
Why This Role?
This is an opportunity to build rather than maintain .
There is no inherited playbook or established enablement machine to administer.
You'll have senior-level sponsorship, the freedom to shape the approach and a clear commercial mandate: improve sales performance today while building the capability needed to move the business successfully upmarket.
If you're a successful new-business seller who has developed into a high-impact Sales/GTM Enablement leader, and you enjoy turning strategy into better conversations, better coaching and measurable results, this could be a great opportunity to make a genuine impact.
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Head of Sales & GTM Enablement in Bracknell employer: Certus Recruitment Group
At Certus Recruitment Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters professional growth and rewards high performance. Our commitment to uncapped commission structures empowers our UHNW Client Advisors to thrive in a supportive environment, where collaboration and excellence are at the forefront of our mission. Join us in a prestigious location that not only enhances your career prospects but also provides a unique opportunity to engage with elite clients in a meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales & GTM Enablement in Bracknell
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales & GTM Enablement at Certus Recruitment Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Certus Recruitment Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales & GTM Enablement. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales & GTM Enablement in Bracknell
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Certus Recruitment Group:When writing your cover letter, make sure to tailor your message specifically for Certus Recruitment Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Certus Recruitment Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Certus Recruitment Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Certus Recruitment Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Certus Recruitment Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
