At a Glance
- Tasks: Lead brand strategy and protection for a government client, ensuring a cohesive user experience.
- Company: Join a dynamic team focused on building a trusted and inclusive brand.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Promote equality and diversity within a creative and collaborative environment.
- Why this job: Make a real impact by shaping a brand that serves the public effectively.
- Qualifications: 5+ years in brand strategy with experience across multiple channels and teams.
The predicted salary is between 63000 - 77000 £ per year.
A Brand Strategist is required for our Government client who are building a brand team to ensure that the services they provide are coherently branded, consistently delivered and trusted by users.
As the Brand Strategist you will lead the way on strategy, protection and positioning of their unique brand. You will join a team comprising of talented creatives and designers who will bring the brand to life visually. Your role is to provide the strategic foundation their work is built on, defining the positioning, protecting the integrity of the brand, and ensuring that wherever a user encounters a public service, the experience feels joined-up, credible, and designed with them in mind.
As the Brand Strategist you will possess 5 years + experience across brand strategy, management and protection within a technology, platform or consumer-facing business where the brand operates across multiple channels, products and services. You should have worked across organisational boundaries with product teams, legal, communications, and policy teams, and can demonstrate examples of turning brand principles into practical guidelines that non-brand specialists can use.
Demonstrate experience of brand protection and enforcement, including trademark fundamentals, IP monitoring, and how to escalate and resolve brand misuse across digital and physical channels in partnership with legal counsel. A proven track record of strategic work with strong creative instincts with a proven ability to work alongside creative leaders and evaluate design outputs against brand positioning and authority.
You should be able to demonstrate measurable impact, whether building a governance framework from scratch, reducing infringement rates, or improving cross-channel consistency. Are a confident communicator and influencer who has presented brand strategy to senior leadership, written clear policy and guidance, and brought sceptical stakeholders on board with a brand decision.
You will have a proven track record of implementing brand strategies and brand architecture for large organisations and/or within creative environments.
Key Responsibilities:
- Define and steward the brand strategy with their Head of Design/Head of Strategy
- Lead brand protection and enforcement
- Develop and maintain brand governance frameworks
- Act as a cross-functional brand authority and partner closely with the brands team creative leadership.
Certes Computing (and all of its subsidiary companies) is committed to promoting equality and diversity in its business operations.
Head of strategy in London employer: Certes Computing Ltd
As a Brand Strategist with our Government client, you will be part of a dynamic and innovative team dedicated to enhancing public services through effective branding. The hybrid working model offers flexibility, allowing you to balance remote work with occasional visits to the vibrant London office, fostering collaboration and creativity. With a strong emphasis on employee growth and a supportive work culture, this role provides a unique opportunity to make a meaningful impact while developing your skills in a forward-thinking environment.
