At a Glance
- Tasks: Lead social media strategy and create engaging content for our Mobility brands.
- Company: Join Certas Mobility, a leader in the UK mobility sector.
- Benefits: Competitive salary, benefits, and opportunities for travel.
- Other info: Diverse and inclusive workplace with opportunities for creativity and growth.
- Why this job: Shape the social media presence of a growing business and make a real impact.
- Qualifications: Experience in social media marketing and strong storytelling skills required.
The predicted salary is between 35000 - 45000 £ per year.
Location: Warrington with UK travel
Salary: Competitive Salary + Benefits + Car
Business area: Mobility
Help Keep the UK Moving
At Certas Mobility, we support millions of journeys every year through our nationwide network of forecourts, truckstops, fuel cards and mobility services. As we continue to grow, we're looking for a creative, commercially minded and data-driven Social Media Manager to lead our social media strategy and help drive engagement, brand awareness and lead generation across our Mobility businesses. This is an exciting opportunity for an experienced social media professional who thrives on storytelling, audience growth, content creation and turning insights into action.
About the Role
Reporting to the Mobility Marketing Director, you'll own and develop our social media presence across multiple Mobility brands. You'll be responsible for creating and delivering engaging content strategies, growing online communities, identifying compelling stories from across the business, and driving measurable commercial outcomes through both organic and paid social activity. Working closely with marketing, sales, retail, loyalty, fuel card and truckstop teams, you'll play a key role in positioning our brands, strengthening customer engagement and generating business growth.
What You'll Be Doing
- Social Media Strategy & Content
- Develop and deliver social media strategies aligned to business objectives.
- Manage and grow social media channels across the Mobility division.
- Create and oversee engaging content plans that support brand awareness, customer engagement and lead generation.
- Identify and develop compelling stories from across the business for internal and external audiences.
- Lead the creation and implementation of annual content plans and campaigns.
- Ensure consistency through the development and management of tone of voice guidelines.
- Community & Brand Management
- Build engaged online communities across our brands.
- Implement initiatives that drive positive brand sentiment and customer advocacy.
- Support influencer and partnership programmes where appropriate.
- Monitor industry trends and identify opportunities to enhance social performance.
- Performance & Insights
- Analyse channel performance and optimise content based on data and audience insights.
- Measure and report on ROI across all social media activity.
- Produce regular performance reports with clear recommendations for improvement.
- Monitor competitor activity and identify opportunities to strengthen market position.
- Collaboration & Stakeholder Management
- Partner with sales teams to create content that supports commercial objectives.
- Work closely with internal marketing specialists and external agencies.
- Support budget planning and management for social media activities.
- Build strong relationships across the business to maximise engagement and content opportunities.
What We're Looking For
- Essential
- Degree-level education or equivalent experience.
- Professional marketing qualification.
- Extensive experience in social media marketing.
- Proven experience developing and delivering successful social media strategies.
- Strong content creation and storytelling skills.
- Experience managing both organic and paid social campaigns.
- Strong analytical skills with the ability to demonstrate commercial ROI.
- Excellent stakeholder management and communication skills.
- Highly organised, proactive and self-motivated.
- Passion for social media, digital innovation and audience engagement.
- Desirable
- Experience within the mobility, transport, fuel, retail or related sectors.
- Experience integrating social media activity with CRM, lead generation or AI-enabled sales tools.
- Experience managing influencer or advocacy programmes.
Why Join Us?
This is a fantastic opportunity to shape the social media presence of a leading UK mobility business. You'll have the freedom to bring new ideas, influence strategy, work with passionate teams and see the direct impact of your work on business growth.
Equal Opportunities Statement
We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from candidates who meet the minimum required job role criteria, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. We actively promote equal opportunities and are dedicated to ensuring that our recruitment, selection, training, and promotion decisions are made based on qualifications, and experience only. If you require any reasonable adjustments to support your application or to attend an interview, if shortlisted, please let us know and we will be happy to assist.
Social Media Manager in London employer: Certas-Energy-Uk
At Certas Mobility, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As a Social Media Manager based in Warrington, you'll enjoy competitive salary packages, comprehensive benefits, and the opportunity to travel across the UK while shaping our social media strategy. We are committed to employee growth, offering you the freedom to innovate and make a tangible impact on our business, all within a supportive environment that values diversity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Certas-Energy-Uk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Certas-Energy-Uk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Certas-Energy-Uk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Certas-Energy-Uk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Certas-Energy-Uk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Certas-Energy-Uk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Certas-Energy-Uk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Certas-Energy-Uk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Certas-Energy-Uk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Certas-Energy-Uk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
