At a Glance
- Tasks: Lead exciting marketing campaigns for renewable energy solutions and engage homeowners.
- Company: Next Energy, a forward-thinking company in the home renewable energy sector.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team committed to innovation and sustainability.
- Why this job: Make a real difference in the renewable energy space while driving impactful marketing strategies.
- Qualifications: Degree in marketing or business, with extensive B2C marketing experience.
The predicted salary is between 36000 - 60000 £ per year.
Are you a successful, experienced Marketing Manager? Do you have proven B2C marketing experience in the home renewable energy sector? Are you confident delivering campaigns that engage homeowners and drive sales of solar PV, battery storage, and air source heat pumps?
As Marketing Manager for Next Energy you will be responsible for the delivery and execution of the company’s marketing plan for privately funded home renewable energy solutions. You will implement targeted marketing activity, manage campaigns across multiple channels, and evaluate their effectiveness to continually improve results.
Your focus will be to bring the strategy to life through effective campaign execution, content delivery, and performance measurement, ensuring homeowners are educated, engaged, and converted.
The Role- Implement and deliver marketing campaigns for B2C renewable energy propositions (solar PV, battery storage, air source heat pumps).
- Execute brand awareness and lead generation activities, using data-driven insights to target key homeowner segments.
- Deliver online content across web, email, and social channels to support customer education and engagement.
- Work with the Leadership Team to align campaign activity with the agreed marketing strategy and business plan.
- Be customer-focused, creating engaging, results-driven campaigns from acquisition through to nurture and referral.
- Support referral mechanics, conversion optimisation, and SEO activity, with hands-on involvement in day-to-day execution.
- Monitor, track, and report campaign performance against KPIs, ensuring continual ROI and performance improvement.
- Conduct market and customer research to inform content and campaign refinement.
- Support the creation of sales collateral, PR, and promotional materials as required.
- Undertake any other activities as requested by the Senior Management Team.
- Educated to degree level or equivalent in a marketing or business-related subject.
- Extensive marketing experience, preferably in a B2C environment.
- Experience delivering multi-channel marketing campaigns, ideally in renewable energy, home improvements, or a similar consumer sector.
- Strong evidence of having developed and implemented effective customer-focused campaign activity.
- Hands-on experience across website content, SEO, PPC, email marketing, social media, and sales collateral.
- Commercial awareness and ability to track ROI.
- Solid project management skills with the ability to deliver on time and to budget.
- Strong communication and stakeholder management skills.
- Curious in nature and keen to understand the ‘why’ behind the ‘what’ and ‘how’.
- Organised, accountable and driven - self-motivated and not need (or want) to be micro-managed.
- Preferably holds a post-graduate marketing qualification.
- Direct experience in B2C marketing within renewable energy or a related consumer-led sector is highly desirable.
We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from candidates who meet the minimum required job role criteria, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
We actively promote equal opportunities and are dedicated to ensuring that our recruitment, selection, training, and promotion decisions are made based on skills, qualifications and experience only.
If you require any reasonable adjustments to support your application or to attend an interview, if shortlisted, please let us know and we will be happy to assist.
Marketing Manager - Able to Contribute in Prescot employer: Certas Energy Uk Ltd
Next Energy is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. As a Marketing Manager, you will benefit from a culture that prioritises employee growth, providing opportunities for professional development in the rapidly evolving renewable energy sector. With a commitment to diversity and inclusion, Next Energy fosters a supportive atmosphere that empowers you to make a meaningful impact while contributing to a sustainable future.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Able to Contribute in Prescot
✨Tip Number 1
Network like a pro! Reach out to your connections in the renewable energy sector and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, especially those related to B2C and renewable energy. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Next Energy, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in renewable energy marketing. Join webinars, read industry blogs, and engage in online communities. This not only boosts your knowledge but also shows potential employers that you're passionate and committed to the field.
We think you need these skills to ace Marketing Manager - Able to Contribute in Prescot
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your B2C marketing experience, especially in renewable energy. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about renewable energy and how you can contribute to our marketing strategy. Keep it engaging and relevant to the role.
Showcase Your Campaign Successes:When detailing your experience, focus on specific campaigns you've executed. Share metrics and results to demonstrate your impact. We love data-driven insights that show how you’ve driven sales and engagement!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Certas Energy Uk Ltd
✨Know Your Stuff
Make sure you brush up on your knowledge of the home renewable energy sector, especially solar PV, battery storage, and air source heat pumps. Be ready to discuss specific campaigns you've executed in these areas and how they drove engagement and sales.
✨Showcase Your Campaign Success
Prepare to share concrete examples of multi-channel marketing campaigns you've managed. Highlight the strategies you used, the KPIs you tracked, and how you measured ROI. This will demonstrate your hands-on experience and commercial awareness.
✨Be Customer-Focused
Emphasise your ability to create engaging, results-driven campaigns that resonate with homeowners. Think about how you can educate and convert customers through your marketing efforts, and be ready to discuss your approach to customer research and content delivery.
✨Align with Their Vision
Familiarise yourself with Next Energy's marketing strategy and business plan. During the interview, express how your skills and experiences align with their goals. Showing that you understand their mission will set you apart as a candidate who is genuinely interested in contributing to their success.
