Regional Sales Manager

Regional Sales Manager

Ellesmere Port Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and inspire sales teams to exceed targets and drive business growth.
  • Company: Join Certas Energy, the UK's leading independent distributor of fuels and lubricants.
  • Benefits: Enjoy a competitive salary, commission, company car, and 25 days annual leave.
  • Why this job: Be part of a dynamic team focused on innovation and sustainability in energy.
  • Qualifications: Proven leadership experience and strong motivational skills required.
  • Other info: Opportunities for career progression and a supportive work culture.

The predicted salary is between 43200 - 72000 £ per year.

Location: Ellesmere Port (Office-Based with Regional Travel)

Company: Certas Energy

Are you a strategic leader with a passion for sales and team development? Certas Energy is looking for a driven and experienced Regional Sales Manager to join our team in Ellesmere Port, overseeing our operations across the North West region.

In this pivotal role, you’ll lead and inspire both field-based and office-based sales teams, driving commercial performance and delivering exceptional results. You will be responsible for creating and executing a regional sales strategy that aligns with our national business goals—ensuring high standards of customer service, profitability, and sustainable growth.

What You’ll Be Doing:

  • Leading, motivating, and developing a high-performing sales team to exceed targets
  • Driving employee engagement and improving team dynamics—reducing absence and attrition while promoting flexibility
  • Supporting ongoing training and professional development to enhance team capability
  • Growing new business opportunities and improving customer retention
  • Translating national sales strategies into actionable regional plans
  • Collaborating with internal teams to ensure optimal staffing and resource planning
  • Ensuring full compliance with internal policies and procedures
  • Promoting effective selling techniques to reduce loss of business and product returns

What We’re Looking For:

  • Proven leadership experience in a regional sales or multi-site management role
  • Strong motivational and people management skills
  • Excellent influencing, negotiation, and conflict resolution abilities
  • Commercial acumen with a strong understanding of business performance drivers
  • A proactive, strategic thinker with a results-driven mindset
  • Experience in developing and implementing successful sales strategies

Whats in it for you:

  • Competitive Salary
  • Competitive commission
  • Company Car
  • 25 days annual leave (plus bank holidays)
  • Buy, sell and carry annual leave options
  • Career progression within a multi layered sales structure
  • Brand discounts through Certas group scheme

Certas Energy is the leading independent distributor of fuels and lubricants in the UK. With a national network of over 130 depots, over 900 tankers, more than 80 retail forecourts, fuel cards usable at over 2,000 sites, it is our 2,300 colleagues who keep our business moving each day.

Our team is an essential part of the robust infrastructure that consistently and dependably delivers billions of litres of high-quality fuel and associated services to homes and businesses all over the UK each year. We’re proud of our range of innovative fuel supply and management services and are committed to providing industry leading solutions in liquid fuels, as the world’s energy mix evolves towards a zero emissions future.

From the option to offset carbon emissions with each fuel order, to providing cleaner burning fuels that lower harmful emission of PM and NOx, Certas Energy strive to make our energy expertise count for all of our customers. We have a strong culture of safety and compliance principles, driven by our dedicated Safety F1rst and Doing the Right Thing Initiatives.

This, teamed with our many programmes of learning, development and talent nurture, means that we can support our colleagues to grow and thrive within a fast paced working environment. This is fundamental to good business performance, and integral to our long-term business success.

The successful candidate will be offered the position on Certas Energy terms and conditions of employment. Certas Energy Ltd is an Equal Opportunities Employer.

Regional Sales Manager employer: Certas Energy Ltd

Certas Energy is an exceptional employer, offering a dynamic work environment in Ellesmere Port where strategic leaders can thrive. With a strong focus on employee development, competitive salaries, and a culture that prioritises safety and compliance, we empower our team to achieve their full potential while driving sustainable growth. Join us to be part of a forward-thinking company committed to innovation and excellence in the energy sector.
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Contact Detail:

Certas Energy Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Manager

✨Tip Number 1

Familiarise yourself with Certas Energy's values and mission. Understanding their commitment to safety, compliance, and sustainability will help you align your approach during interviews and discussions, showcasing that you're a good cultural fit.

✨Tip Number 2

Network with current or former employees of Certas Energy on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Regional Sales Manager role.

✨Tip Number 3

Prepare specific examples of how you've successfully led sales teams in the past. Highlighting your achievements in motivating teams and driving performance will demonstrate your capability to excel in this role.

✨Tip Number 4

Stay updated on industry trends and challenges within the fuel and energy sector. Being knowledgeable about current market dynamics will allow you to discuss relevant strategies and solutions during your interview, positioning you as a strategic thinker.

We think you need these skills to ace Regional Sales Manager

Leadership Skills
Team Development
Sales Strategy Development
Motivational Skills
Negotiation Skills
Conflict Resolution
Commercial Acumen
Strategic Thinking
Results-Driven Mindset
Employee Engagement
Customer Retention Strategies
Resource Planning
Compliance Knowledge
Effective Selling Techniques

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales management and leadership. Use specific examples that demonstrate your ability to motivate teams and drive results, particularly in a regional context.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and team development. Address how your skills align with the responsibilities outlined in the job description, such as creating and executing sales strategies.

Highlight Achievements: In both your CV and cover letter, focus on quantifiable achievements from previous roles. Mention specific targets you exceeded or successful strategies you implemented that led to business growth.

Showcase Leadership Skills: Emphasise your leadership style and how it has positively impacted team dynamics and performance. Provide examples of how you've supported training and professional development in past positions.

How to prepare for a job interview at Certas Energy Ltd

✨Showcase Your Leadership Skills

As a Regional Sales Manager, you'll need to demonstrate your leadership experience. Prepare examples of how you've successfully led teams in the past, focusing on motivating and developing team members to exceed targets.

✨Understand the Company and Its Goals

Familiarise yourself with Certas Energy's mission and values. Be ready to discuss how your sales strategies can align with their national business goals, showcasing your commercial acumen and understanding of performance drivers.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities and conflict resolution skills. Think of specific scenarios where you had to negotiate or resolve conflicts within your team or with clients, and be prepared to share these experiences.

✨Demonstrate Your Strategic Thinking

Highlight your ability to translate national sales strategies into actionable regional plans. Discuss any previous experiences where you developed and implemented successful sales strategies, emphasising your proactive and results-driven mindset.

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