Shopper Activation Marketing Manager in Welwyn Garden City

Business Area: Nestlé Cereal Partners

Position: Shopper Activation Marketing Manager

Contract: 12 – 18 month fixed term contract

Salary: £37,500 to £50,000 Pro Rata Depending On Experience

Benefits:

• Potential, discretionary annual bonus
• 12 flexible days on top of 25 days annual holiday entitlement pro rata
• A focus on personal development and growth
• Generous pension scheme
• 2 paid volunteering days

Location: Welwyn Garden City – Hybrid working (2 times a week in the office)

Position Summary: We have an exciting opportunity for a talented Shopper Activation Marketing Manager to join our CDT “Commercial Development team” in the UKI market on a 12 – 18 month fixed term contract to develop and activate shopper campaigns (NPD & Current) across priority customers either in line with CPW strategy, or to drive positive relations with key strategic retail partners working in conjunction with the sales team.

About Us: We are Cereal Partners and together we make breakfast better. This belief is the foundation upon which Cereal Partners Worldwide (CPW) is built. As a unique joint venture between General Mills and Nestlé, we are a leading global breakfast cereal company in our own right - with a very special culture. Partnership is the secret ingredient in our business, and that means we have created a culture of togetherness that helps us do things better. Better Food, Better Lives, Better Planet and a Better CPW are promises that we try to live and work by, and that all adds up to a better breakfast. To us, that means providing consumers with tasty and nutritious breakfast cereals that make them feel good for the day ahead; working with customers to get the best cereal products and brands on the shelf; and supporting one another, as colleagues, to be the best we can be. That’s how we’re able bring to market some of the best-loved breakfast cereals in the world, including SHREDDIES®, SHREDDED WHEAT®, NESQUIK® and CHEERIOS. We aim to make breakfast better to help people start their day in the best possible way. And we do it by working to shared values that we look for in each other: Collaboration, Commitment, Courage and Capability. We like to think our culture of togetherness makes us unlike any other cereal company – and a place where we can all thrive together.

Responsibilities:

• Working collaboratively with the Marketing, sales & wider CDT team to ensure brand/customer priorities and NPD are executed in specified accounts, in-store/online and ensuring the shopper and retailer needs are considered within the tailoring process.
• Create a plan by campaign/priority retailer and manage execution.
• Brief and manage agencies in the creation of shopper/communication tools including concept creation, artwork, production and distribution (physical and digital).
• Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off.
• Work with Ecommerce manager to ensure online activation aligns with CPW online strategy, campaign & retailer objectives.
• Project manage the shopper element of the Shipper process to ensure artwork delivered on time & to help drive additional volume & overall ROI.
• Evaluation of all key shopper activity: Establish clear objective of each campaign/retailer activation in line with overall CP strategy & gain sign off from key stakeholders.
• Track and report on the progress of agreed campaigns and course correct as required.
• Complete final activity evaluation, share learnings and use to build future recommendations.
• Manage and communicate the monthly calendar of communication and activation activities by customer to key stakeholders.
• Management of retailer/campaign budget as agreed.

Success Factors: To be successful in this role, you will already have a breadth of Marketing or Sales experience and ideally will already be operating in the shopper/activation space. You will be passionate, tenacious, results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for our brand, you will have strong project management and analytical skills. Pro-activity and enthusiasm are essential elements for this role, as well as creative thinking and being able to work in an environment that can often be ambiguous. You’ll also:

• Influence with integrity both internally and externally.
• Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• Be able to run sizable projects and support work streams from concept to delivery.
• Support the development of the shopper activation marketing strategy and story-tell the importance of the shopper’s voice across key stakeholder groups.
• Demonstrate great time management and a sense of responsibility and accountability.

Important Information: We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

Equal Opportunity Statement: At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process. We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.