At a Glance
- Tasks: Drive business growth in care homes by building relationships and managing enquiries.
- Company: Join a reputable organisation dedicated to quality care solutions.
- Benefits: Enjoy flexible hybrid working, generous bonuses, and free meals.
- Other info: Part-time role with excellent career progression opportunities.
- Why this job: Make a real difference in the care sector while developing your career.
- Qualifications: Experience in customer service or sales, strong communication skills required.
The predicted salary is between 28000 - 28000 £ per year.
We are seeking a dynamic and results-driven Business Development Manager specialising in Care Homes.
This role involves identifying new business opportunities, fostering relationships within the care sector, and expanding our organisation’s presence in this specialised market.
This is an exciting opportunity to contribute to the growth of a reputable organisation dedicated to delivering quality care solutions.
Location: Hybrid Role - Based mainly within the Chorley area but travel to other homes will be required
Reports to: Operations Director/Directors
Hours: Part‑time – 24 to 28 hours per week – Split over 3 – 3.5 days per week (flexibility required, including occasional weekends/events)
Benefits: Generous Bonus Scheme Available, Flexible Hybrid Working, Free on‑site Parking, Discounted/Free Meals provided, Eligible for Blue Light Discount
Job Purpose
To lead and deliver an outstanding customer experience for residents, families, visitors, and prospective clients.
The Business Development Manager is responsible for managing enquiries, overseeing the admissions process, handling feedback and complaints, and promoting a positive reputation for the home.
Key Responsibilities
- Customer Experience & Engagement
- Act as the main point of contact for residents, relatives, and visitors
- Ensure a warm, welcoming, and professional environment at all times
- Build strong relationships with residents and families to promote satisfaction and trust
- Oversee customer feedback systems and drive continuous improvement
- Enquiries & Admissions
- Manage all enquiries (phone, email, website, walk‑ins) promptly and professionally
- Conduct tours of the home for prospective residents and families
- Coordinate and support the admissions process from enquiry to move‑in
- Maintain accurate records of enquiries and conversions
- Complaints & Feedback
- Manage complaints effectively, ensuring they are resolved promptly and sensitively
- Investigate concerns and work with the care team to implement improvements
- Monitor trends in feedback and report to senior management
- Ensure compliance with complaints procedures and regulatory expectations
- Marketing & Occupancy
- Support occupancy targets by converting enquiries into admissions
- Work with marketing teams to promote the home (events, open days, community engagement)
- Maintain relationships with local stakeholders (e. g. hospitals, GPs, community groups)
- Represent the home at external events when required
- Administration & Systems
- Maintain accurate customer records and reporting systems
- Track enquiry sources, conversion rates, and occupancy data
- Ensure all documentation is compliant and up to date
- Compliance & Quality
- Ensure all customer‑facing processes align with Care Quality Commission (CQC) standards
- Promote a culture of dignity, respect, and person‑centred care
- Support audits and quality assurance processes
- Work closely with the Home Manager, care teams, and head office functions
- Support training of staff in customer service standards and communication
- Promote a positive and professional culture across the home
Person Specification
- Experience in a customer service, hospitality, or sales role
- Strong communication and interpersonal skills
- Experience handling complaints and resolving issues
- Organised with good administrative and IT skills
- Ability to build relationships and influence decisions
- Experience in the care or healthcare sector
- Knowledge of the care home admissions process
- Understanding of safeguarding and care regulations
- Marketing or sales experience
- Customer‑focused and empathetic approach
- Strong negotiation and influencing skills
- Problem‑solving and decision‑making ability
- High level of professionalism and discretion
- Ability to work independently and as part of a team
- Key Performance Indicators (KPIs)
- Enquiry response times
- Conversion rates (enquiry to admission)
- Occupancy levels
- Customer satisfaction and feedback scores
- Complaint resolution times
- Other Requirements
- Flexibility to attend events and occasional weekends
- Satisfactory DBS check
- Commitment to continuous professional development
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Business Development Manager (Care Homes) in Chorley employer: Century Healthcare Limited
Join a reputable organisation in the care sector as a Business Development Manager, where you will play a pivotal role in enhancing customer experiences and driving growth. With a flexible hybrid working model based mainly in Chorley, you will benefit from a generous bonus scheme, free on-site parking, and discounted meals, all while contributing to a culture that prioritises quality care and employee development. This position not only offers a competitive salary but also the opportunity for professional growth within a supportive team environment dedicated to making a positive impact in the community.
Contact Details:
Century Healthcare Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager (Care Homes) in Chorley
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✨Get Creative with Your Availability
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Showcase your proficiency in business intelligence tools through a personal project or Kaggle competitions. Incorporate this into your conversations and interviews – it's a great way to impress Century Healthcare Limited and stand out from the crowd.
We think you need these skills to ace Business Development Manager (Care Homes) in Chorley
Some tips for your application 🫡
Show Off Your Analytical Skills:In the business intelligence field, your ability to analyse and interpret data is key. Make sure your CV highlights any relevant projects or coursework where you’ve used data analysis tools, and don’t forget to mention any experience with BI software like Tableau or Power BI!
Include Your Technical Skills:Employers in business intelligence are often keen on seeing a mix of technical and analytical skills. Ensure your CV includes any programming languages you know, like SQL or Python, as well as any certifications in data science or analytics that could set you apart from the crowd.
Tailor Your Cover Letter:With a part-time role, we want to see your motivation and desire for growth. Use your cover letter to explain why you're interested in this position at Century Healthcare Limited, what you hope to learn, and how your background fits into their business intelligence needs.
Keep It Concise:Since this is a part-time role, hiring managers are looking for clear and direct communication. Make your CV and cover letter easy to read and to the point – highlight your key achievements and relevant experiences without fluff. We want to see the real you!
How to prepare for a job interview at Century Healthcare Limited
✨Show off your analytical skills
In the world of business intelligence, they'll be keen to see how you tackle data analysis. Brush up on tools like SQL or Tableau, and be ready to discuss how you've used data to inform decisions in past work or academic projects. We want to understand your thought process, so be prepared to walk through your analytical techniques clearly.
✨Portfolio peeks
Since it's a part-time gig, your portfolio can really set you apart. Showcase projects where you've drawn insights from data or delivered impactful dashboards. We should aim to highlight not just the end product, but how you approached the problem — think about including a brief reflection on what you learned and any challenges you overcame.
✨Brush up on case studies
Be ready for some scenario-based questions that reflect real-world business problems. We might be quizzed on how to approach a specific data set to derive actionable insights. Consider rehearsing a few case studies relevant to business intelligence roles — it’ll help us think on our feet during the interview.
✨Ask about the team dynamics
Since you'll be part-time, get a feel for how the team operates and collaborates. Asking about how Business Intelligence integrates with other departments at Century Healthcare Limited can show your interest in their workflow. Plus, it’ll help you understand how your role fits into the larger picture and where you can make the most impact.
