At a Glance
- Tasks: Drive growth through innovative marketing campaigns across diverse products.
- Company: Join British Gas, a leader in energy and sustainability.
- Benefits: Flexible rewards, support for your well-being, and career development opportunities.
- Other info: Be part of a passionate team committed to a greener future.
- Why this job: Make a real impact on sustainability while growing your marketing skills.
- Qualifications: Experience in B2C marketing and strong campaign management skills.
The predicted salary is between 45000 - 55000 £ per year.
We're looking for a Marketing Manager to help drive growth across British Gas Services. You'll work across a broad range of products - from HomeCare and repairs to boiler installs and newer areas like air conditioning - delivering marketing that makes a clear commercial impact. In this role, you'll work across multiple campaigns and initiatives, collaborating with colleagues across the business to bring activity to life. This is a hands-on opportunity where you'll shape campaigns, test ideas and play a key role in a fast-paced, commercial environment. If you enjoy getting stuck in, working at pace and delivering high-quality marketing, this could be a great fit.
About the role
- Deliver go-to-market campaigns across British Gas Services to drive commercial growth
- Work across a matrix organisation to create and deliver integrated marketing campaigns
- Lead customer acquisition activity, including test and learn initiatives
- Manage end-to-end campaign delivery, bringing together teams across campaigns, performance marketing, digital, PR and customer engagement
- Play an active role in trading and commercial forums, positioning marketing as a key growth driver
- Lead test and learn activity across direct channels to reduce reliance on paid media
- Support partnership marketing activity with key partners such as Currys and Costco
You'll bring strong marketing communications experience and a track record of delivering campaigns in a commercial environment. You're organised, detail-focused and confident taking activity from brief through to execution.
You will:
- Have experience in B2C marketing roles
- Take a structured, delivery-focused approach to managing campaigns
- Be comfortable delivering independently while collaborating across teams
- Navigate and deliver effectively in a matrix environment
- Build strong relationships with internal stakeholders and external agencies
- Bring a high level of attention to detail and focus on quality
You'll take ownership, stay organised under pressure and focus on delivering campaigns that drive real business results.
We're so much more than an energy company. We're a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn't rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That's why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.
About your team:
At British Gas, our mission is to sell it and mend it. We've been powering the UK's homes and businesses for over 200 years - but supplying energy is just part of what we do. We're making the UK greener and more energy efficient, getting closer to Net Zero. By using clever tech like thermostats, heat pumps, solar panels and EV chargers, we're making it cheaper and easier for our customers to reduce their carbon-footprint. We're not a perfect place - but we're a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That's why we've designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too.
If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.
Marketing Manager in Reading employer: Centrica
At British Gas, we pride ourselves on being more than just an energy company; we're a family of brands dedicated to creating a greener, fairer future. As a Marketing Manager, you'll thrive in a dynamic and supportive work culture that prioritises employee well-being and growth, offering flexible rewards tailored to your needs. Join us in a fast-paced environment where your contributions directly impact our mission to revolutionise energy, and discover a workplace that values your voice and ambitions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives you a chance to demonstrate your creativity and results-driven approach, which is exactly what British Gas is looking for.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand their mission towards sustainability and how your experience aligns with their goals. This will help you stand out as someone who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the British Gas family.
We think you need these skills to ace Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your B2C marketing experience and any campaigns you've delivered that had a clear commercial impact. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our mission at British Gas. Be sure to mention specific campaigns or initiatives you've led that relate to the role.
Showcase Your Collaborative Spirit:Since this role involves working across multiple teams, make sure to highlight your experience in collaborating with others. Share examples of how you've successfully navigated a matrix organisation to deliver integrated marketing campaigns.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Centrica
✨Know Your Campaigns
Before the interview, dive deep into British Gas's recent marketing campaigns. Understand their goals, target audience, and outcomes. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their strategies.
✨Showcase Your B2C Experience
Be ready to share specific examples from your past B2C marketing roles. Highlight successful campaigns you've led, focusing on your role in driving customer acquisition and how you measured success. This will demonstrate your capability to deliver results in a commercial environment.
✨Emphasise Collaboration Skills
Since this role involves working across multiple teams, prepare to discuss how you've successfully collaborated in a matrix organisation. Share stories that illustrate your ability to build strong relationships and manage cross-functional projects effectively.
✨Bring Ideas to the Table
Think of innovative marketing ideas or test-and-learn initiatives you could propose for British Gas. Presenting fresh concepts during the interview shows your proactive approach and enthusiasm for contributing to their growth strategy.