Marketing Campaign Delivery Manager
Windsor / Flexible UK locations with FlexFirst hybrid working
Overview
We're looking for a passionate and strategic Marketing Campaign Delivery Manager to drive efficiency and growth for our brands. Working across all UK Centrica retail brands -from British Gas , a brand rich in heritage with a bold new brand platform built for future growth, to Hive , our innovative eco-tech brand leading the way in smart home sustainability - you'll help deliver strategic planning and the execution of marketing operations, driving a more efficient and effective way of working to our teams and agency partners.
You are responsible forthe seamless delivery, optimisation, and continuous improvement of email and SMS communications to our existing customers. The role works closely with Unica Developers, MarCommsManagers, and Marketing Effectiveness to remove delivery obstacles ensuring campaigns are delivered on time and meet our ambition to be true visible customer champions.
As we move towards a more effective always on strategy, this role will be accountable for campaign execution but also leadingoncontinuous improvement - ensuring we are industry leading and the impact of our communications continue to improve over time.
About the role
Some of your key accountabilities will include:
Own and lead theendtoenddeliveryof email, SMS campaigns and landing pages, using Unica Deliver ensuring campaigns are executed flawlessly, on time, and in line with agreed plans. Our aim is to deliver seamless,highqualitycustomer communications at scale.
Take full ownership of campaign execution, including creative asset updates, HTML build, QA, and deployment, applying expert judgement tomaintainconsistentlyhigh standardsand continuouslyraise the quality of our email and SMS output.
Set and uphold the quality of campaignsby performing rigorous,campaignspecificQA tovalidatefunctionality, rendering, and performance across devices and inboxes,ensuring abestinclasscustomer experience.
Actively remove blockers and friction, driving delivery forward and resolving issues before theyimpacttimelines, quality, or performance, so campaigns land seamlessly and at pace.
Advocate the transition to analwaysonmodel, ruthlessly prioritising activity based on customer and commercial value, enabling scalable, effective, andindustryleadingcommunications.
Drive measurable performance improvementthrough continuous testing and experimentation, owningmultivarianttesting across audiences, segmentation, subject lines, creative, and send times, while constantly exploringnew approachesrather than repeatingwhat'salready been done.
Own the relationship with HCL, shaping the evolution of Deliver by influencing the roadmap and translating new capability into real value, accelerating our journey tobestinclassexecution.
Push the boundaries of email and SMS, staying ahead of market trends and best practice and maximising tools such as Movable Ink, Litmus, and Playable, to deliver standout,industryleadingcommunications.
Be thesubjectmatterexpert for the email channel, setting standards for templates, timing, process, and principles-and confidently challenging activity thatdoesn'tdeliver the right customer or business outcome, ensuring quality is never compromised.
Own content review sessions withMarComms,using performance data and insight to challenge and improve creative, ensuring content continually evolves and outperformspreviousactivity
What we're looking for
Required Knowledge, Skills & Experience
Work Experience & Functional/Technical Skills required
As a brilliant and experienced Marketing Campaign Delivery Manager, you'll have a proven track record of (minimum criteria):
Strong understanding of how email and SMS fit within the broadercustomer lifecycle, marketing strategy, andalwaysoncommunications model
Knowledge ofcrossfunctionalworking within a large organisation, including collaboration withMarComms, Operations, Marketing Effectiveness, Technology, and external partners
Understanding of how campaign delivery decisions impactcustomer experience, and commercial performance
Ability to balance delivery demands with strategic improvement, ensuring activity supports bothshorttermpriorities andlongtermcapability growth
Clear understanding ofcustomer behaviours, expectations, and preferenceswithin digital communications
Ability to interpretperformance data and insightto inform decisions, optimise campaigns, and improve customer engagement
Appreciation of the commercial context, including how email and SMS contribute togrowth, retention, and customer trust
Confidence to challengeactivity that does not deliver the right customer or business outcome
Marketing Campaign Delivery Manager - Windsor in New Malden employer: Centrica
Centrica is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration. With a strong commitment to employee growth, the company provides numerous opportunities for professional development and advancement within the energy sector. The flexibility of hybrid working arrangements further enhances work-life balance, making Centrica a rewarding place to build a meaningful career.
