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- Tasks: Lead brand strategy and oversee a diverse team to enhance customer engagement.
- Company: Join a family of brands committed to a greener, fairer future.
- Benefits: Enjoy flexible rewards that support your physical and emotional needs.
- Why this job: Be part of a dynamic team making a real impact on sustainability.
- Qualifications: Experience in leading B2C brands and developing customer-focused strategies required.
- Other info: This is a 12-month fixed-term contract with opportunities for personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Join us, be part of more. We’re more than an energy company. We’re a family of brands revolutionising how we power the planet. We\’re energisers, a team of 21,000 colleagues energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, committed to igniting positive change in our communities. Here, you find purpose, passion, and potential. That’s why working here is #MoreThanACareer. We do energy differently — we make it, store it, move it, sell it, and mend it. We aim to build meaningful relationships with our customers and drive growth across our brands. We\’re seeking a dynamic, consumer-obsessed Head of Brand (12-month FTC). If you thrive in a fast-paced, matrixed organisation and connect with millions of consumers, this is your moment. The Head of Brand is a strategic role focusing on how Centrica’s brands — primarily British Gas and Hive — are positioned and perceived by over 10 million existing and prospective customers. You’ll also lead our employer brand experience across Centrica, fostering pride and purpose. Leading our Brand Centre of Excellence, you’ll oversee a diverse team of strategists, insights teams, creatives, and brand managers. Your responsibilities include setting brand priorities, refining creative platforms, and ensuring brand consistency across the customer journey. You should be brand-obsessed, with a deep understanding of customer segments, driven by insight, data, and creativity. Our recent work has established a clear brand strategy for British Gas and Hive. As custodian for 12 months, you will build on this foundation, refining how our brands appear and resonate with customers. About the role: Strategy: Define, own, and implement a rolling brand strategy aligned with our ambitions and environment. Architecture & purpose: Manage brand architecture to ensure clear, distinct brand identities. Internal champion: Promote pride and understanding of our brands internally. Audiences: Champion customer targets, embed insights, and bring them to life. Research & insight: Deliver brand and customer insights to inform strategies and propositions. Brand health & measurement: Set KPIs, track success, and intervene as needed. Team: Foster a high-performance, data-driven, collaborative team culture. What we\’re looking for: Experience leading complex B2C brands with notable achievements. Strong brand stewardship, setting high professional standards. Proven success in developing customer-focused, multi-portfolio strategies. Expertise in managing brand identities and guidelines. Data-driven decision-making skills. Ability to craft bold brand platforms across channels. Experience building strategic relationships and leading teams. Budget management skills across multiple units. Strong agency partnership experience. Why apply? We’re a people-focused organisation supporting diverse realities. Our total rewards offer flexibility to support your needs physically and emotionally. Discover more at this link . If you’re energetic, passionate about sustainability, and eager to grow personally and professionally, join us to find your purpose where your voice matters, growth is non-negotiable, and your ambitions are our priorities. Help us, help you. Share your story with us to shape your journey. #J-18808-Ljbffr
Head of Brand employer: Centrica
Contact Detail:
Centrica Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Familiarise yourself with the latest trends in brand management and consumer behaviour, especially within the energy sector. This knowledge will help you speak confidently about how you can enhance the brand strategy at Centrica.
✨Tip Number 2
Network with professionals in the energy and branding industries. Attend relevant events or webinars to connect with others who share your passion for sustainability and brand development, which could lead to valuable insights and opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led brand strategies in the past. Highlight your experience with data-driven decision-making and how it has positively impacted brand perception and customer engagement.
✨Tip Number 4
Showcase your understanding of Centrica's current brand positioning and suggest innovative ideas for improvement. This demonstrates your proactive approach and genuine interest in contributing to their mission of a greener future.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Role: Before applying, take time to thoroughly understand the responsibilities and expectations of the Head of Brand position. Familiarise yourself with Centrica’s brands, particularly British Gas and Hive, and their current market positioning.
Tailor Your CV: Craft your CV to highlight relevant experience in leading B2C brands and developing customer-focused strategies. Emphasise your achievements in brand stewardship and any data-driven decision-making skills that align with the job description.
Write a Compelling Cover Letter: Your cover letter should reflect your passion for sustainability and your understanding of the energy sector. Discuss how your experience aligns with the role's requirements and express your enthusiasm for contributing to Centrica’s mission.
Showcase Your Leadership Skills: In your application, provide examples of how you have successfully led teams and fostered a collaborative culture. Highlight any experience you have in managing brand identities and building strategic relationships with agencies.
How to prepare for a job interview at Centrica
✨Understand the Brand Landscape
Before your interview, dive deep into the brand strategies of British Gas and Hive. Familiarise yourself with their recent campaigns and how they resonate with consumers. This knowledge will help you articulate how you can build on their existing strategies.
✨Showcase Your Data-Driven Approach
Prepare to discuss specific examples where you've used data to inform brand decisions. Highlight how your insights have led to successful outcomes in previous roles, as this aligns with the company's focus on data-driven decision-making.
✨Emphasise Team Leadership Skills
As a Head of Brand, you'll be leading a diverse team. Be ready to share your experiences in fostering a collaborative culture and driving high performance within teams. Discuss how you’ve managed cross-functional teams to achieve brand goals.
✨Align with Their Purpose
Centrica is committed to sustainability and positive change. Make sure to express your passion for these values during the interview. Share any relevant experiences that demonstrate your commitment to sustainability and how it influences your brand strategies.
