At a Glance
- Tasks: Lead marketing strategies for British Gas Services, focusing on customer growth and engagement.
- Company: Centrica is revolutionising energy with a commitment to sustainability and community impact.
- Benefits: Enjoy flexible rewards, support for your well-being, and a culture that values your voice.
- Other info: This role offers a chance to influence market presence and enhance customer experiences.
- Why this job: Join a passionate team dedicated to creating a greener future while advancing your career.
- Qualifications: Experience in commercial marketing, strategic vision, and a customer-centric approach are essential.
The predicted salary is between 36000 - 60000 £ per year.
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Join us, be part of more.
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We\'re energisers. One team of 21,000 colleagues that\'s energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.
Join us, be part of more.
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We\'re energisers. One team of 21,000 colleagues that\'s energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.
About your team:
The Chief Customer Office (CCO) exists to drive commercial growth across all of Centrica Retail through focus on world class customer experience and highly attractive and compelling product and service propositions.
About your role:
We’re looking for a passionate and strategic Services Marketing Lead to drive customer and commercial growth across Services portfolio of products. Working within British Gas , a brand rich in heritage with a bold new brand platform built for future growth, you’ll help shape the marketing strategy for our Services business and drive a more retail driven culture, being obsessed with our customers and creating go-to-market strategies that have an impact on our business performance.
This role will involve creating go-to-market strategies, collaborating with product teams to develop customer-centric propositions, and defining and executing retail marketing strategies. Working closely with the British Gas and Group Marketing Directors you will help shape how we market our products and services and drive customer and commercial growth.
What will you be doing?
In this dynamic role, you’ll be at the forefront of shaping and executing bold, insight-led go-to-market strategies for our Services business unit. You’ll define how our product portfolio comes to life across the full marketing mix—ensuring every campaign, message, and channel reflects our strategic vision and connects with our audience.
You’ll take the lead on commercial marketing initiatives, developing and delivering retail strategies that drive growth, boost visibility, and increase our market share. Your work will directly influence how we show up in the market and how customers experience our brand.
Collaboration is key. You’ll work closely with product teams to craft compelling, customer-first propositions that meet real needs and align with both market demands and business goals. Your ability to translate insights into action will be crucial as you monitor trends, analyse customer behaviour, and keep a close eye on the competitive landscape to inform and refine our marketing efforts.
You’ll also be the guardian of the end-to-end customer journey, ensuring every touchpoint is aligned and contributes to a seamless, brand-consistent experience. From first impression to final interaction, your work will help deliver on our brand promise.
Managing budgets will be part of your toolkit too—allocating resources smartly to maximise return on investment and ensure every pound spent delivers impact. And as the key marketing interface within the Services commercial team, you’ll build strong relationships with internal stakeholders, external partners, and customers alike, acting as a trusted connector and collaborator.
Here\'s what we’re looking for:
As a brilliant and experienced Marketing Lead, you’ll have a proven track record of:
- Commercial Marketing: Strong experience in delivering commercial marketing strategies for fast paced retailers
- Strategic Vision:The ability to develop and implement long-term marketing strategies that align with the overall business goals and drive growth.
- Customer-Centric Approach:A deep understanding of customer needs and behaviours, with the ability to create customer-centric marketing propositions and enhance customer experiences.
- Analytical Skills:Strong ability to analyse data, market trends, and customer insights to inform marketing decisions and optimise strategies.
- Proposition Development:Experience in collaborating with product teams to create and refine customer-led propositions that meet market demands.
- Market Analysis:The ability to monitor and analyse market trends, competitive landscape, and customer insights to stay ahead of industry developments.
- Budget Management:Proficiency in managing marketing budgets, ensuring efficient allocation of resources, and maximizing return on investment.
- Relationship Building:Strong interpersonal skills to build and maintain relationships with key stakeholders, including internal teams, external partners, and customers.
- Innovation and Creativity:The ability to think creatively and innovatively to develop unique marketing campaigns and strategies that differentiate the brand.
- Adaptability:The ability to adapt to changing market conditions and business needs, demonstrating flexibility and resilience.
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too.Visit the link below to discover why we’re a great place to work and what being part of more means for you.
you\'re full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.
Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.
Seniority level
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Mid-Senior level
Employment type
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Full-time
Job function
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Business Development and SalesIndustries
Utilities
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#J-18808-LjbffrBritish Gas Services Marketing Lead in Cardiff employer: Centrica
Centrica is an exceptional employer that prioritises the well-being and growth of its employees, offering a flexible total rewards package that supports both personal and professional development. Located in Cardiff, you will be part of a dynamic team dedicated to driving sustainable energy solutions, where your contributions directly impact the community and the environment. With a culture that values collaboration, innovation, and customer-centricity, working here means being part of a mission to create a greener future while enjoying meaningful career opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land British Gas Services Marketing Lead in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Centrica and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Centrica are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Centrica on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Centrica. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace British Gas Services Marketing Lead in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Centrica. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Centrica:Show us that you’ve done your homework! In your application, briefly mention what you admire about Centrica’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Centrica
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Centrica will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Centrica, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
