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- Tasks: Lead marketing strategies for British Gas Services, focusing on customer growth and engagement.
- Company: Centrica is revolutionising energy with a commitment to sustainability and community impact.
- Benefits: Enjoy flexible rewards, support for your well-being, and a culture that values your voice.
- Why this job: Join a passionate team dedicated to creating a greener future while advancing your career.
- Qualifications: Experience in commercial marketing, strategic vision, and a customer-centric approach are essential.
- Other info: This role offers a chance to influence market presence and enhance customer experiences.
The predicted salary is between 36000 - 60000 £ per year.
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Join us, be part of more.
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We\’re energisers. One team of 21,000 colleagues that\’s energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently – we do it all. We make it, store it, move it, sell it, and mend it.
Join us, be part of more.
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We\’re energisers. One team of 21,000 colleagues that\’s energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently – we do it all. We make it, store it, move it, sell it, and mend it.
About your team:
The Chief Customer Office (CCO) exists to drive commercial growth across all of Centrica Retail through focus on world class customer experience and highly attractive and compelling product and service propositions.
About your role:
We’re looking for a passionate and strategic Services Marketing Lead to drive customer and commercial growth across Services portfolio of products. Working within British Gas , a brand rich in heritage with a bold new brand platform built for future growth, you’ll help shape the marketing strategy for our Services business and drive a more retail driven culture, being obsessed with our customers and creating go-to-market strategies that have an impact on our business performance.
This role will involve creating go-to-market strategies, collaborating with product teams to develop customer-centric propositions, and defining and executing retail marketing strategies. Working closely with the British Gas and Group Marketing Directors you will help shape how we market our products and services and drive customer and commercial growth.
What will you be doing?
In this dynamic role, you’ll be at the forefront of shaping and executing bold, insight-led go-to-market strategies for our Services business unit. You’ll define how our product portfolio comes to life across the full marketing mix—ensuring every campaign, message, and channel reflects our strategic vision and connects with our audience.
You’ll take the lead on commercial marketing initiatives, developing and delivering retail strategies that drive growth, boost visibility, and increase our market share. Your work will directly influence how we show up in the market and how customers experience our brand.
Collaboration is key. You’ll work closely with product teams to craft compelling, customer-first propositions that meet real needs and align with both market demands and business goals. Your ability to translate insights into action will be crucial as you monitor trends, analyse customer behaviour, and keep a close eye on the competitive landscape to inform and refine our marketing efforts.
You’ll also be the guardian of the end-to-end customer journey, ensuring every touchpoint is aligned and contributes to a seamless, brand-consistent experience. From first impression to final interaction, your work will help deliver on our brand promise.
Managing budgets will be part of your toolkit too—allocating resources smartly to maximise return on investment and ensure every pound spent delivers impact. And as the key marketing interface within the Services commercial team, you’ll build strong relationships with internal stakeholders, external partners, and customers alike, acting as a trusted connector and collaborator.
Here\’s what we’re looking for:
As a brilliant and experienced Marketing Lead, you’ll have a proven track record of:
- Commercial Marketing: Strong experience in delivering commercial marketing strategies for fast paced retailers
- Strategic Vision:The ability to develop and implement long-term marketing strategies that align with the overall business goals and drive growth.
- Customer-Centric Approach:A deep understanding of customer needs and behaviours, with the ability to create customer-centric marketing propositions and enhance customer experiences.
- Analytical Skills:Strong ability to analyse data, market trends, and customer insights to inform marketing decisions and optimise strategies.
- Proposition Development:Experience in collaborating with product teams to create and refine customer-led propositions that meet market demands.
- Market Analysis:The ability to monitor and analyse market trends, competitive landscape, and customer insights to stay ahead of industry developments.
- Budget Management:Proficiency in managing marketing budgets, ensuring efficient allocation of resources, and maximizing return on investment.
- Relationship Building:Strong interpersonal skills to build and maintain relationships with key stakeholders, including internal teams, external partners, and customers.
- Innovation and Creativity:The ability to think creatively and innovatively to develop unique marketing campaigns and strategies that differentiate the brand.
- Adaptability:The ability to adapt to changing market conditions and business needs, demonstrating flexibility and resilience.
Why should you apply?
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too.Visit the link below to discover why we’re a great place to work and what being part of more means for you.
you\’re full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.
Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.
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British Gas Services Marketing Lead employer: Centrica
Contact Detail:
Centrica Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land British Gas Services Marketing Lead
✨Tip Number 1
Familiarise yourself with British Gas's current marketing strategies and campaigns. Understanding their approach will help you align your ideas with their vision and demonstrate your commitment to the brand during discussions.
✨Tip Number 2
Network with current or former employees of Centrica, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 3
Stay updated on industry trends related to energy and sustainability. Being knowledgeable about the latest developments will allow you to speak confidently about how you can contribute to British Gas's mission of creating a greener future.
✨Tip Number 4
Prepare examples of successful marketing strategies you've implemented in the past. Be ready to discuss how these experiences can translate into driving customer and commercial growth for British Gas Services.
We think you need these skills to ace British Gas Services Marketing Lead
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Services Marketing Lead position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly showcases your relevant marketing experience, particularly in commercial marketing strategies and customer-centric approaches. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for the role and the company. Highlight specific experiences that demonstrate your strategic vision and analytical skills, and explain how you can contribute to Centrica's mission of creating a greener future.
Showcase Your Analytical Skills: Include examples in your application that illustrate your ability to analyse market trends and customer insights. This could be through case studies or projects where your analysis led to successful marketing strategies.
How to prepare for a job interview at Centrica
✨Understand the Company Culture
Before your interview, take some time to research Centrica and its values. Understanding their commitment to sustainability and community will help you align your answers with their mission, showing that you're not just a fit for the role but also for the company culture.
✨Showcase Your Strategic Vision
As a Marketing Lead, you'll need to demonstrate your ability to develop long-term marketing strategies. Prepare examples from your past experiences where you've successfully implemented such strategies, focusing on how they drove growth and aligned with business goals.
✨Emphasise Customer-Centricity
Centrica is looking for someone who understands customer needs deeply. Be ready to discuss how you've created customer-centric propositions in previous roles, and how you can apply that knowledge to enhance customer experiences at British Gas.
✨Prepare for Analytical Questions
Given the importance of data analysis in this role, be prepared to discuss how you've used market trends and customer insights to inform your marketing decisions. Bring specific examples that highlight your analytical skills and how they contributed to successful campaigns.