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- Tasks: Lead brand health tracking and evaluate marketing campaign performance.
- Company: Join Centrica, a leader in energy solutions, shaping customer perceptions.
- Benefits: Enjoy flexible working options and a collaborative team culture.
- Why this job: Make a real impact on brand strategy and marketing effectiveness.
- Qualifications: Data-driven mindset with a passion for brand strategy required.
- Other info: Work remotely but visit our Windsor or London office weekly.
The predicted salary is between 36000 - 60000 £ per year.
Please note that whilst this role can be primarily home based, flexibility is required to work at least one day per week in our Windsor Head Office or a London location.
About your role:
We’re seeking a passionate and strategic Brand & Campaign Research Manager to join our team and play a pivotal role in shaping how Centrica’s retail brand is perceived by customers. This is a high-impact role focused on delivering deep insights into brand health and campaign effectiveness, helping to optimise marketing investment and strengthen our competitive edge.
In this role, you’ll:
- Lead our brand health tracking programme and evaluate the performance of marketing campaigns across multiple channels.
- Work closely with brand, creative, and marketing teams to ensure strategies are grounded in robust evidence.
- Present clear, actionable insights to senior stakeholders to guide key decisions.
- Manage third-party research partners and collaborate across insight and media teams.
- Stay ahead of market trends to provide valuable context.
If you’re driven by data, passionate about brand strategy, and thrive in a collaborative environment, we’d love to hear from you.
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Brand & Campaign Research Manager (Location Flexible) employer: Centrica
Contact Detail:
Centrica Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Campaign Research Manager (Location Flexible)
✨Tip Number 1
Familiarise yourself with the latest trends in brand health tracking and campaign effectiveness. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing and research fields, especially those who have experience in brand strategy. Attend industry events or webinars to make connections that could provide insights or even referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to influence brand strategies in your previous roles. Being able to articulate your impact will demonstrate your value to potential employers.
✨Tip Number 4
Research Centrica’s current brand positioning and recent campaigns. Understanding their market presence will allow you to tailor your discussions and show genuine interest in contributing to their goals.
We think you need these skills to ace Brand & Campaign Research Manager (Location Flexible)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Brand & Campaign Research Manager position. Understand the key responsibilities and required skills, as this will help you tailor your application to highlight relevant experiences.
Tailor Your CV: Customise your CV to reflect your experience in brand strategy and campaign effectiveness. Use specific examples that demonstrate your ability to deliver insights and work collaboratively with teams, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven decision-making and brand management. Highlight your strategic thinking and any relevant achievements that align with the company's goals, particularly in optimising marketing investments.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is essential for a role that involves presenting insights to senior stakeholders.
How to prepare for a job interview at Centrica
✨Understand the Brand
Before the interview, take time to research Centrica's brand values and recent campaigns. Being able to discuss how your insights can enhance their brand perception will show your genuine interest and strategic thinking.
✨Prepare Data-Driven Examples
Since this role is heavily focused on data and insights, come prepared with specific examples from your past experience where you successfully used data to influence brand strategy or campaign effectiveness.
✨Know Your Stakeholders
Familiarise yourself with the key stakeholders you might be working with, such as the brand, creative, and marketing teams. Be ready to discuss how you would collaborate with them to ensure strategies are evidence-based.
✨Stay Current with Market Trends
Demonstrate your knowledge of current market trends and how they could impact Centrica's brand strategy. This will show that you are proactive and can provide valuable context in your role.