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- Tasks: Lead brand health tracking and evaluate marketing campaign performance.
- Company: Centrica Retail focuses on delivering exceptional customer experiences and innovative products.
- Benefits: Enjoy flexible home working with occasional office days and a collaborative team environment.
- Why this job: Shape brand perception and drive impactful marketing strategies in a dynamic setting.
- Qualifications: Degree in Market Research, Marketing, Business, or Psychology; experience with research methodologies required.
- Other info: Opportunity to work with top-tier research tools and influence key marketing decisions.
The predicted salary is between 36000 - 60000 £ per year.
About your team: The Chief Customer Office (CCO) exists to drive commercial growth across all of Centrica Retail through focus on world class customer experience and highly attractive and compelling product and service propositions. About your role: We\’re seeking a passionate and strategic Brand & Campaign Research Manager to join our team and play a pivotal role in shaping how Centrica\’s retail brand is perceived by customers. This is a high-impact role focused on delivering deep insights into brand health and campaign effectiveness, helping to optimise marketing investment and strengthen our competitive edge. In this role, you\’ll lead our brand health tracking programme and evaluate the performance of marketing campaigns across multiple channels. You\’ll work closely with brand, creative, and marketing teams to ensure strategies are grounded in robust evidence, and you\’ll present clear, actionable insights to senior stakeholders to guide key decisions. You\’ll also manage third-party research partners, collaborate across insight and media teams, and stay ahead of market trends to provide valuable context. If you\’re driven by data, passionate about brand strategy, and thrive in a collaborative environment, we\’d love to hear from you. Here\’s what we\’re looking for: * Solid understanding of brand research methodologies and campaign evaluation best practices. * Experience in managing third-party research agencies and insight platforms. * Strong analytical and storytelling skills – able to turn data into compelling insight. * Ability to influence marketers, creatives, and commercial teams with confidence and credibility. * Knowledge of research tools such as Kantar, Ipsos, Dynata, YouGov, Qualtrics or similar. * Ability to manage multiple projects and work in a fast-paced marketing environment. * Degree in Market Research, Marketing, Business, Psychology or related field (required) * Additional training or certification in insight or marketing effectiveness would be advantageous. Please note that whilst this role can be primarily home based flexibility is required to work, at least one day per week, in our Windsor Head Office or a London location
Brand & Campaign Research Manager employer: Centrica
Contact Detail:
Centrica Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Campaign Research Manager
✨Tip Number 1
Familiarise yourself with the latest brand research methodologies and campaign evaluation best practices. This knowledge will not only help you in interviews but also demonstrate your commitment to staying updated in the field.
✨Tip Number 2
Network with professionals who have experience managing third-party research agencies. Engaging in conversations with them can provide you with insights and tips that could be beneficial during your application process.
✨Tip Number 3
Showcase your analytical and storytelling skills by preparing examples of how you've turned data into actionable insights in past roles. Being able to articulate these experiences clearly will set you apart from other candidates.
✨Tip Number 4
Stay informed about current market trends and the competitive landscape. This knowledge will not only help you in discussions during the interview but also show that you're proactive and genuinely interested in the role.
We think you need these skills to ace Brand & Campaign Research Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Brand & Campaign Research Manager position. Tailor your application to highlight how your skills and experiences align with the specific needs outlined in the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with brand research methodologies and campaign evaluation. Provide specific examples of how you've managed third-party research agencies or used research tools like Kantar or YouGov to deliver insights.
Showcase Analytical Skills: Demonstrate your analytical and storytelling abilities by including examples of how you've turned data into actionable insights. Use metrics and outcomes to illustrate your impact on previous projects, especially in a marketing context.
Craft a Compelling Cover Letter: Write a tailored cover letter that not only outlines your qualifications but also conveys your passion for brand strategy and data-driven decision-making. Make sure to express your enthusiasm for the role and how you can contribute to Centrica's goals.
How to prepare for a job interview at Centrica
✨Showcase Your Analytical Skills
As a Brand & Campaign Research Manager, you'll need to demonstrate your strong analytical abilities. Prepare examples of how you've turned data into actionable insights in previous roles. Be ready to discuss specific methodologies you've used and the impact they had on brand strategy.
✨Familiarise Yourself with Research Tools
Make sure you have a solid understanding of the research tools mentioned in the job description, such as Kantar and YouGov. If possible, brush up on any recent trends or updates related to these platforms, as this will show your commitment to staying current in the field.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with marketers, creatives, or commercial teams. Highlight your ability to influence and communicate effectively, as this will be crucial in your new position.
✨Understand the Brand's Market Position
Research Centrica's brand and its competitors before the interview. Be prepared to discuss your thoughts on their current market position and how you could contribute to enhancing their brand perception through effective research strategies.
