At a Glance
- Tasks: Lead partnerships marketing strategy and deliver impactful campaigns with top brands.
- Company: Join British Gas, a leader in energy efficiency and sustainability.
- Benefits: Flexible working, competitive rewards, and support for your well-being.
- Other info: Dynamic team environment with opportunities for personal and professional development.
- Why this job: Shape the future of energy marketing while making a real difference.
- Qualifications: Experience in partnerships or B2B marketing with a focus on growth.
The predicted salary is between 55000 - 65000 € per year.
About your team: At British Gas, our mission is to sell it and mend it. We’ve been powering the UK’s homes and businesses for over 200 years – but supplying energy is just part of what we do. We’re making the UK greener and more energy efficient, getting closer to Net Zero. By using clever tech like thermostats, heat pumps, solar panels and EV chargers, we’re making it cheaper and easier for our customers to reduce their carbon‑footprint.
Overview: We’re looking for a Partnerships Marketing Lead to drive growth through strategic partner relationships across British Gas Services. You’ll lead how we show up with partners such as Currys, Costco, Panasonic and Amazon, while shaping our approach to new opportunities. From early conversations to live campaigns and ongoing activity, you’ll own partnerships marketing end‑to‑end, ensuring everything delivers clear commercial impact. Working closely with our Services Partnerships team and colleagues across Centrica, you’ll bring marketing into the heart of every partnership. This is a hands‑on role where you’ll shape strategy, deliver campaigns and help establish our position in the market. If you enjoy working at pace, testing new ideas and building something with real growth potential, this could be a great fit.
About the role: In this role, you will:
- Own and deliver the partnerships marketing strategy across partner channels and routes to market
- Work with the Services Partnerships team to position marketing as a driver of partnership growth
- Develop and execute campaigns with clear KPIs and measurable outcomes
- Build high-impact co‑marketing plans that drive performance for British Gas and our partners
- Ensure strong and consistent British Gas presence across partner and owned channels
- Act as a brand champion across all partnerships
- Support onboarding of new partners, bringing a marketing perspective from the outset
What We’re Looking For: You’ll bring strong experience in partnerships or B2B/B2B2C marketing (this could be from retail, finance, telco etc), with a track record of delivering growth and leadership. You’re comfortable balancing strategy with hands‑on delivery and understand how marketing drives commercial results. You will:
- Build effective relationships across retailers, OEMs, installers and B2B clients
- Think strategically while delivering impactful campaigns
- Bring strong commercial awareness, including ROI and performance models such as CPS and CPL
- Navigate and deliver in a matrix environment
- Use data to inform decisions and optimise performance
- Demonstrate clear impact through previous work
- Be confident using marketing tools across campaigns, media, digital and creative
You’ll take ownership, move at pace and stay focused on outcomes—always looking for ways to improve and drive growth.
Why should you apply? We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. We are an equal‑opportunity employer and welcome all applicants.
Partnerships Marketing Lead in London employer: Centrica Plc
At British Gas, we pride ourselves on being a forward-thinking employer that values innovation and sustainability. Our FlexFirst hybrid working model allows for a balanced work-life integration, while our commitment to employee growth ensures you have the resources and support needed to thrive in your role as Partnerships Marketing Lead. Join us in making a meaningful impact on the UK's journey to Net Zero, all within a collaborative and inclusive work culture that prioritises your well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to British Gas or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, present your ideas or strategies during interviews. This hands-on approach can really impress and demonstrate your capability.
✨Tip Number 3
Research is key! Know the ins and outs of British Gas and its partners. Tailor your conversations to show how you can drive growth and make an impact right from the start.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team at British Gas.
We think you need these skills to ace Partnerships Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Partnerships Marketing Lead role. Highlight your experience in partnerships or B2B marketing, and show us how you've driven growth in previous roles. We want to see how you can bring that expertise to British Gas!
Showcase Your Campaign Success:When detailing your past work, focus on specific campaigns you've executed. Share the KPIs you set, the outcomes achieved, and how you used data to inform your decisions. We love numbers, so don't be shy about showcasing your impact!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can build relationships and act as a brand champion. Share your passion for marketing and how you connect with partners. We want to know the real you!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join the British Gas team!
How to prepare for a job interview at Centrica Plc
✨Know Your Partnerships
Before the interview, research British Gas and its key partners like Currys and Amazon. Understand their business models and how partnerships drive growth. This will help you speak confidently about how you can contribute to their strategy.
✨Showcase Your Campaign Successes
Prepare specific examples of past campaigns you've led that resulted in measurable outcomes. Be ready to discuss KPIs and how your marketing strategies have driven commercial results. This will demonstrate your hands-on experience and strategic thinking.
✨Emphasise Your Relationship-Building Skills
Highlight your ability to build effective relationships across various stakeholders. Share anecdotes that showcase your collaboration with retailers or B2B clients, as this role requires strong interpersonal skills to navigate a matrix environment.
✨Be Data-Driven
Familiarise yourself with performance models like CPS and CPL. Be prepared to discuss how you've used data to inform decisions in previous roles. This will show that you understand the importance of analytics in driving marketing success.
