At a Glance
- Tasks: Lead SEO strategies to boost organic growth for our brands and enhance online presence.
- Company: Join a family of brands revolutionising energy for a greener, fairer future.
- Benefits: Enjoy flexible rewards, support for your well-being, and opportunities for personal growth.
- Why this job: Be part of a passionate team driving sustainability and making a real impact.
- Qualifications: Proven SEO expertise, strong analytical skills, and leadership experience required.
- Other info: We value your unique journey and aim to support your ambitions.
The predicted salary is between 43200 - 72000 £ per year.
Join us, be part of more.
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We\’re energisers. One team of 21,000 colleagues that\’s energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently – we do it all. We make it, store it, move it, sell it, and mend it.
About your team
T he Chief Customer Office (CCO) exists to drive commercial growth across all of Centrica Retail through focus on world class customer experience and highly attractive and compelling product and service propositions.
We’re looking for a passionate and strategic Head of SEO to drive organic growth for our brands. Working across all UK Centrica retail brands — from British Gas , a brand rich in heritage with a bold new brand platform built for future growth, to Hive , our innovative eco-tech brand leading the way in smart home sustainability — you’ll help develop onsite growth strategies to bring more customers in effectively and efficiently with SEO and SEM.
About your role :
This role is pivotal in enhancing our online presence and ensuring our content reaches the right audience. The Head of SEO will be responsible for developing and implementing effective SEO strategies, managing an inhouse team and agency team as well as collaborating with various departments to achieve our business goals. A key aspect of this role is to reduce reliance on external agency resources by building and strengthening in-house SEO capabilities.
What will you be doing?
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Strategic Planning: Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic to the British Gas and Hive websites.
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Identify Opportunities: Conduct thorough keyword research and analysis to identify opportunities for content optimisation and new content creation.
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Technical SEO: Oversee and lead on the technical SEO aspects of the websites, including site architecture, crawlability, and indexation.
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Collaborate with content creators to ensure SEO best practices are integrated into all content development processes.
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Performance reporting: Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and insights to stakeholders .
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Keep up to date with the latest SEO trends, algorithm updates, and industry best practices.
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Leadership: Manage and mentor a team of three SEO specialists, providing guidance, support, and professional development opportunities .
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Growth alignment: Work closely with the marketing, product, and development teams to align SEO efforts with overall business objectives .
Here\’s what we’re looking for:
As a brilliant and experienced SEO Lead , you ’ll bring a proven track record of driving organic growth and improving search rankings for market-leading organisations, backed by deep technical SEO expertise, proficiency in tools like Adobe Analytics, Google Search Console, and SEMrush, strong analytical capabilities, excellent communication and collaboration skills, a s well as demonstrated leadership in managing and developing high-performing teams.
In addition:
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Analytical Skills: The SEO Lead must be able to analyse website performance data, keyword research, and other SEO metrics to identify opportunities and issues. This involves using tools like Adobe Analytics, Google Search Console and SEMrush.
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Judgment and Reasoning: The role requires making informed decisions based on data analysis and industry trends. This includes deciding on the best strategies for improving search rankings and driving organic traffic.
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Creativity and Innovation: Given the dynamic nature of SEO, the SEO Lead must be able to think creatively to develop new strategies and solutions that align with the latest SEO trends and algorithm updates.
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Collaboration and Communication: Effective decision-making in this role also involves collaborating with content creators, marketing, product, and development teams to ensure that SEO efforts are aligned with overall business objectives .
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Leadership: As the role involves managing a team of three SEO specialists, the SEO Lead must be able to provide guidance, support, and professional development opportunities, which requires strong leadership and decision-making skills.
Why should you apply?
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.
If you\’re full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.
Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.
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Head of SEO employer: Centrica Plc
Contact Detail:
Centrica Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO
✨Tip Number 1
Familiarise yourself with the latest SEO trends and algorithm updates. This knowledge will not only help you in interviews but also demonstrate your passion for the field and your commitment to staying ahead of the curve.
✨Tip Number 2
Network with professionals in the SEO industry, especially those who have experience in leading teams. Engaging with others can provide insights into effective leadership styles and strategies that you can discuss during your interview.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past work where you successfully improved organic search rankings. Highlighting measurable results will showcase your expertise and ability to drive growth.
✨Tip Number 4
Demonstrate your collaborative skills by preparing examples of how you've worked with cross-functional teams in the past. This role requires strong collaboration, so showing that you can effectively communicate and align SEO efforts with other departments will be beneficial.
We think you need these skills to ace Head of SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO, particularly any leadership roles and successful strategies you've implemented. Use specific metrics to demonstrate your impact on organic growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and how it aligns with the company's mission. Mention your familiarity with tools like Adobe Analytics and SEMrush, and provide examples of how you've used them to drive results.
Showcase Your Analytical Skills: Include examples of how you've analysed website performance data and made strategic decisions based on your findings. This will demonstrate your ability to make informed judgments that align with the role's requirements.
Highlight Collaboration Experience: Emphasise your experience working with cross-functional teams, such as content creators and marketing departments. Provide examples of how you've successfully collaborated to achieve business objectives through SEO.
How to prepare for a job interview at Centrica Plc
✨Showcase Your SEO Expertise
Be prepared to discuss your previous experience with SEO strategies and tools like Adobe Analytics, Google Search Console, and SEMrush. Highlight specific examples of how you've driven organic growth and improved search rankings in past roles.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be ready to share your leadership philosophy. Discuss how you've mentored team members in the past and how you plan to build in-house SEO capabilities at the company.
✨Stay Updated on SEO Trends
Make sure you're familiar with the latest SEO trends and algorithm updates. Be prepared to discuss how these changes could impact the company's SEO strategy and what innovative approaches you would suggest.
✨Collaborate Effectively
Emphasise your ability to work cross-functionally with marketing, product, and development teams. Share examples of how you've successfully collaborated in the past to align SEO efforts with broader business objectives.