At a Glance
- Tasks: Lead marketing strategies to drive customer growth and enhance brand experience.
- Company: Join British Gas, a pioneer in sustainable energy solutions and community impact.
- Benefits: Enjoy flexible rewards, support for your well-being, and a vibrant work culture.
- Other info: Your voice matters here; we prioritise your growth and ambitions.
- Why this job: Be part of a mission-driven team focused on sustainability and innovation.
- Qualifications: Proven marketing experience with a customer-centric approach and strong analytical skills.
The predicted salary is between 36000 - 60000 € per year.
Join us, be part of more.
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We\'re energisers. One team of 21,000 colleagues that\'s energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.
About your team:
The Chief Customer Office (CCO) exists to drive commercial growth across all of Centrica Retail through focus on world class customer experience and highly attractive and compelling product and service propositions.
About your role:
We’re looking for a passionate and strategic Services Marketing Lead to drive customer and commercial growth across Services portfolio of products. Working within British Gas, a brand rich in heritage with a bold new brand platform built for future growth, you’ll help shape the marketing strategy for our Services business and drive a more retail driven culture, being obsessed with our customers and creating go-to-market strategies that have an impact on our business performance.
This role will involve creating go-to-market strategies, collaborating with product teams to develop customer-centric propositions, and defining and executing retail marketing strategies. Working closely with the British Gas and Group Marketing Directors you will help shape how we market our products and services and drive customer and commercial growth.
What will you be doing?
In this dynamic role, you’ll be at the forefront of shaping and executing bold, insight-led go-to-market strategies for our Services business unit. You’ll define how our product portfolio comes to life across the full marketing mix—ensuring every campaign, message, and channel reflects our strategic vision and connects with our audience.
You’ll take the lead on commercial marketing initiatives, developing and delivering retail strategies that drive growth, boost visibility, and increase our market share. Your work will directly influence how we show up in the market and how customers experience our brand.
Collaboration is key. You’ll work closely with product teams to craft compelling, customer-first propositions that meet real needs and align with both market demands and business goals. Your ability to translate insights into action will be crucial as you monitor trends, analyse customer behaviour, and keep a close eye on the competitive landscape to inform and refine our marketing efforts.
You’ll also be the guardian of the end-to-end customer journey, ensuring every touchpoint is aligned and contributes to a seamless, brand-consistent experience. From first impression to final interaction, your work will help deliver on our brand promise.
Managing budgets will be part of your toolkit too—allocating resources smartly to maximise return on investment and ensure every pound spent delivers impact. And as the key marketing interface within the Services commercial team, you’ll build strong relationships with internal stakeholders, external partners, and customers alike, acting as a trusted connector and collaborator.
Here\'s what we’re looking for:
As a brilliant and experienced Marketing Lead, you’ll have a proven track record of:
- Commercial Marketing: Strong experience in delivering commercial marketing strategies for fast paced retailers
- Strategic Vision: The ability to develop and implement long-term marketing strategies that align with the overall business goals and drive growth.
- Customer-Centric Approach: A deep understanding of customer needs and behaviours, with the ability to create customer-centric marketing propositions and enhance customer experiences.
- Analytical Skills: Strong ability to analyse data, market trends, and customer insights to inform marketing decisions and optimise strategies.
- Proposition Development: Experience in collaborating with product teams to create and refine customer-led propositions that meet market demands.
- Market Analysis: The ability to monitor and analyse market trends, competitive landscape, and customer insights to stay ahead of industry developments.
- Budget Management: Proficiency in managing marketing budgets, ensuring efficient allocation of resources, and maximizing return on investment.
- Relationship Building: Strong interpersonal skills to build and maintain relationships with key stakeholders, including internal teams, external partners, and customers.
- Innovation and Creativity: The ability to think creatively and innovatively to develop unique marketing campaigns and strategies that differentiate the brand.
- Adaptability: The ability to adapt to changing market conditions and business needs, demonstrating flexibility and resilience.
Why should you apply?
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.
https://www.morethanacareer.energy/centrica
If you\'re full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.
Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.
British Gas Services Marketing Lead in Cardiff employer: Centrica Plc
At British Gas, we pride ourselves on being more than just an energy provider; we are a community dedicated to fostering a greener future. Our inclusive work culture prioritises employee well-being and growth, offering flexible rewards that cater to your personal and professional needs. Join us in a role where your contributions directly impact our mission, and experience a workplace that values your voice and ambitions.
StudySmarter Expert Advice🤫
We think this is how you could land British Gas Services Marketing Lead in Cardiff
✨Tip Number 1
Familiarise yourself with British Gas's current marketing strategies and campaigns. Understanding their approach will help you align your ideas with their vision and demonstrate your commitment to the brand during discussions.
✨Tip Number 2
Network with professionals in the energy sector, especially those involved in marketing. Attend industry events or webinars to connect with potential colleagues and gain insights into the latest trends and challenges in the market.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've successfully used data to inform marketing decisions in previous roles. This will highlight your ability to drive growth through insight-led strategies.
✨Tip Number 4
Prepare to discuss your experience in budget management. Be ready to share specific examples of how you've maximised ROI in past marketing initiatives, as this is a key aspect of the role you're applying for.
We think you need these skills to ace British Gas Services Marketing Lead in Cardiff
Some tips for your application 🫡
Understand the Role:Before applying, make sure to thoroughly read the job description for the Services Marketing Lead position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV:Customise your CV to highlight relevant experience in commercial marketing, strategic vision, and customer-centric approaches. Use specific examples that demonstrate your analytical skills and ability to manage budgets effectively.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for sustainability and your understanding of the energy sector. Mention how your previous experiences have prepared you for this role and how you can contribute to British Gas's mission.
Showcase Your Analytical Skills:In your application, provide examples of how you've used data and market analysis to inform marketing strategies. Highlight any successful campaigns you've led that resulted in measurable growth or improved customer experiences.
How to prepare for a job interview at Centrica Plc
✨Understand the Company Culture
Before your interview, take some time to research British Gas and its commitment to sustainability and community. Understanding their values will help you align your answers with their mission and demonstrate that you're a good fit for their culture.
✨Showcase Your Strategic Vision
Be prepared to discuss your experience in developing long-term marketing strategies. Highlight specific examples where your strategic vision has led to commercial growth, as this role requires a strong focus on driving results through effective marketing initiatives.
✨Emphasise Customer-Centricity
Since the role is heavily focused on customer experience, come equipped with examples of how you've successfully created customer-centric marketing propositions. Discuss how you’ve used customer insights to inform your strategies and improve engagement.
✨Demonstrate Analytical Skills
Prepare to talk about how you've used data and market analysis to drive marketing decisions in the past. Being able to showcase your analytical skills will be crucial, especially when discussing how you monitor trends and adapt strategies accordingly.
