Brand Strategy Lead

**Join us, be part of more.** We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We\’re energisers. One team of 21,000 colleagues that\’s energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently – we do it all. We make it, store it, move it, sell it, and mend it. **About your team:** At British Gas, our mission is to sell it and mend it. We’ve been powering the UK’s homes and businesses for over 200 years – but supplying energy is just part of what we do. We’re making the UK greener and more energy efficient, getting closer to Net Zero. By using clever tech like thermostats, heat pumps, solar panels and EV chargers, we’re making it cheaper and easier for our customers to reduce their carbon-footprint.**** **Brand Strategy Lead****Location:** London | Windsor, UK | Hybrid working**Job Type:** Permanent, Full-Time or Part Time**We work in a hybrid, Flexible First way**—typically spending 2 days a week in our ad agencies London office. However, this role will require someone who’s comfortable flexing their schedule as needed to meet the demands of the job.Whether you need to adjust your hours to fit your lifestyle or have specific needs that require a tailored schedule, we’re here to accommodate. Let’s work together to find a solution that works for you and benefits the team. **The Job**We’re on the lookout for a **Brand Strategy Lead**—someone who’s got **big ideas, a sharp eye for strategy, and a knack for turning insights into action**. You’ll be the **voice of the brand** for our 9m existing customers and prospective customers. And of course, we’re nothing without our people, so you’ll lead the charge with delivering a brilliant employer brand experience for British Gas – building real pride in the brand.We’re looking for someone who is brand obsessed, fuelled by insight and data as much as you are by creativity. As the custodian of the British Gas brand, you’ll work closely with a diverse team from Insights, Commercial, Group Strategy, Creative, Marketing, Customer Experience and beyond to ensure the brand strategy – customer targets, brand positioning and personality – is embedded across the business in everything we do.You’ll be responsible for setting brand priorities, feeding into our Marketing planning processes to share brand insights and focus areas to inform key messages in market. You’ll also work closely with Commercial teams to ensure propositions are shaped in line with our brand positioning. Together with our Brand Insights Lead, you’ll be all over the performance of our brand, identifying opportunities and challenges in our brand performance to pivot plans as needed.Over the past year, we have set a lot of the foundations for British Gas, articulating a clear brand strategy and developing a creative platform to bring this positioning to life for our customers. As custodian of the brand for 12 months, a key part of your role will be building on this work to look at how the brand shows up across the customer journey, identifying ‘magic moments’ for the brand and refining our creative platforms to ensure these are as successful as possible and deliver a seamless, easy and consistent experience. **Your work****Strategy:** define, own and deliver a rolling brand strategy and plan, ensuring our brand is continually evolving to align with our strategic ambitions and the environments and markets in which we operate.**Internal champion:** be our brand champion, building pride and understanding of our brand so it is widely and easily understood by our people and used consistently across our business for our customers**Audiences:** champion our brand customer targets, embed them within relevant business units and bring them to life with relevant new research and insights to enrich the experience and personalisation**Brand health & measurement:** set KPIs aligned with our brand strategy and embed these across teams. Track success and lead on interventions where we’re seeing performance not move as planned**Creative:** excellent creative judgement and understanding of how our brand personality translates across the customer journey for a consistent experience**Ideation:** brings external thought leadership and creative thinking to really push our brand experience forwards **Key skills and experiences**You’ll be confident navigating complex matrix structures, this is a highly influential role that demands a strategic thinker with a customer-first mindset. You’ll proactively seek out insight, shape compelling strategies, and craft narratives that inspire action across the business. You’ll be assertive and authoritative, able to influence senior stakeholders, collaborate across commercial and creative teams, and confidently present to executive audiences. Experience working with data and insights to inform segmentation and decision-making is key, as is a strong grasp of the full marketing mix and a passion for high-quality execution.It would be highly advantageous if you’ve completed one of the Marketing Week Mini MBAs (Brand Management or Marketing), or have experience working in a large, market-leading organisation, ideally one that’s part of the fabric of the nation, like ours.**And remember:** If you don’t meet all the requirements but feel excited about this role, we still encourage you to apply. We’re building a diverse, talented team where different perspectives spark better ideas. #LI-JB1 We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you. If you\’re full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.We’re a family of brands revolutionising how we power the planet. When it comes to energy, no one does it like us. We make it, store it, move it, sell it and mend it. We’re made up of 12 different businesses, but united by our purpose as Centrica. We’re energisers. Our journey to a greener, fairer future is powered by individuals like you.### We’re powered by purposeThrough innovative green products, intelligent energy solutions and developing smarter ways to use and save energy, we’re not just part of the energy transition, we’re leading it. Our commitment goes beyond sustainability. Together we’re bringing our collective energies to create positive change in our local communities. If you immerse yourself in our fight to change tomorrow, you might just find your why.We’re looking for people to add to our culture – not fit in with it. We\’re building a community where you can be unapologetically you, where differences are celebrated, and where everyone can belong. Real inclusivity also means supporting the different realities our people face. That’s why we have the UK’s best Carers Policy and are continually building our approach to flexibility and wellbeing. Of course, we love having fun too. We’re a people place after al #J-18808-Ljbffr