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- Tasks: Join our econometrics team to analyze marketing effectiveness and create actionable insights.
- Company: Be part of British Gas and Hive, leaders in energy solutions and innovation.
- Benefits: Enjoy hybrid work flexibility with travel opportunities and a collaborative environment.
- Why this job: Shape marketing strategies while working with diverse teams and big data.
- Qualifications: Ideal for those with a background in data science, statistics, or econometrics.
- Other info: Fortnightly travel to Windsor required; perfect for those who love dynamic work environments.
The predicted salary is between 43200 - 72000 £ per year.
This role sits within our econometrics team, who help the business measure the effectiveness and efficiency of our business strategies. These learnings will be applied to help shape British Gas and Hive’s overall marketing strategy. You’ll be responsible for delivering accurate and appropriate models, and interpret the analysis to create concise, insightful recommendations. The role is varied, with exposure across the business and will involve working closely commercial, finance, marketing and data science. This role is hybrid working with fortnightly travel to Windsor, Berkshire. Key responsibilities will include: Work with the current econometrics team to build and update a suite of econometric/MMM models for British Gas and Hive products and turn outputs into actionable insights to drive value Analyse large datasets to quantify the impact of marketing spend on key business outcomes, such as sales, customer acquisition Assist in ad hoc projects as advised by your line manager and other stakeholders Interpret the analysis to create concise, insightful stakeholder communications (presentations, documentation etc), being able to create and develop a narrative that is consistent with the data gathered Ensure projects and deadlines are met in line with the business needs Extensive work with Big Data, econometrics, Statistics, and Marketing Mix Modelling …
Data Scientist - Marketing Analytics, Econometrician employer: Centrica Careers
Contact Detail:
Centrica Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Scientist - Marketing Analytics, Econometrician
✨Tip Number 1
Familiarize yourself with the latest econometric models and marketing mix modeling techniques. Being able to discuss recent advancements or case studies in these areas during your conversations will show your expertise and enthusiasm for the role.
✨Tip Number 2
Prepare to demonstrate your analytical skills by discussing specific projects where you've successfully analyzed large datasets. Highlight how your insights led to actionable recommendations that drove business value, as this aligns closely with the responsibilities of the role.
✨Tip Number 3
Since this role involves collaboration across various teams, think about examples from your past experiences where you worked effectively with cross-functional teams. Be ready to share how you communicated complex data insights to non-technical stakeholders.
✨Tip Number 4
Given the hybrid nature of the role, express your flexibility and readiness to travel to Windsor. Mention any previous experiences you have with remote work and how you maintain productivity and communication in such settings.
We think you need these skills to ace Data Scientist - Marketing Analytics, Econometrician
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities. Highlight your experience with econometrics, data analysis, and marketing strategies in your application.
Tailor Your CV: Customize your CV to emphasize relevant skills and experiences that align with the requirements of the Data Scientist - Marketing Analytics position. Include specific examples of projects where you built econometric models or analyzed large datasets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data science and marketing analytics. Discuss how your background and skills can contribute to the econometrics team and the overall marketing strategy of British Gas and Hive.
Highlight Communication Skills: Since the role involves creating stakeholder communications, make sure to mention any experience you have in presenting complex data insights clearly and concisely. Provide examples of how you've successfully communicated findings to non-technical audiences.
How to prepare for a job interview at Centrica Careers
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with econometric models and how you've applied them in previous roles. Highlight specific projects where your analysis led to actionable insights, especially in marketing contexts.
✨Understand the Business Context
Research British Gas and Hive's marketing strategies and recent campaigns. Demonstrating knowledge of their business will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Communicate Clearly
Since the role involves creating concise stakeholder communications, practice explaining complex data findings in simple terms. Use examples from your past work to illustrate how you’ve effectively communicated insights to non-technical stakeholders.
✨Prepare for Technical Questions
Expect questions related to Big Data, statistics, and Marketing Mix Modelling. Brush up on relevant methodologies and be ready to discuss how you've used these techniques to measure marketing effectiveness in your previous roles.
