At a Glance
- Tasks: Create engaging SEO content in German and shape the website's long-term strategy.
- Company: Dynamic company transforming lives with innovative e-liquids and devices.
- Benefits: Flexible remote work, competitive salary, and opportunities for career growth.
- Other info: Join a collaborative team and help drive organic growth across Europe.
- Why this job: Make a real impact on the German market and lead a growing content team.
- Qualifications: Fluent German speaker with strong SEO and copywriting skills.
The predicted salary is between 40000 - 45000 £ per year.
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply. Good luck.
Location: Fully Remote - UK
Salary: £40k - £45k
Hours: Flexible working hours Monday to Friday between 08:00 and 18:00
Centric Talent are currently recruiting for a Senior SEO Manager / SEO Content Strategist (German Speaking) on behalf of our client. Since 2008, they have been transforming the lives of thousands of smokers and vapers through an exceptional range of e-liquids, devices and outstanding customer service. As the business continues to grow across European markets, they are looking to appoint a commercially minded SEO professional who can take ownership of the German organic search strategy.
This is far more than a content writing role; it is an opportunity to shape the long-term SEO direction of the German website, influence wider digital strategy and play a key role in building the future German SEO content function.
Working closely with the Head of Ecommerce and wider marketing team, you will combine exceptional German copywriting skills with strategic SEO expertise to increase organic traffic, improve search rankings and maximise online conversions.
Summary of the Position
You will be responsible for developing engaging, SEO-driven content in native German while taking a strategic approach to improving the overall performance of the German website. You'll conduct website audits, identify opportunities for technical and content improvements, develop long-term SEO strategies and use data to continually optimise performance. As the German market continues to expand, you will also have the opportunity to help build and develop the German SEO content team.
Key Responsibilities
- Develop and execute the long-term SEO strategy for the German website to drive sustainable organic growth.
- Conduct regular website, content and SEO audits to identify opportunities for improvement across technical SEO, content and user experience.
- Create high-quality, engaging content in native German across product pages, category pages, landing pages and blog articles.
- Localise English content into natural, persuasive German while maintaining brand tone and accuracy.
- Develop content strategies based on keyword research, competitor analysis and customer search intent.
- Monitor SEO performance, analyse data and implement continuous improvements to increase rankings, traffic and conversions.
- Collaborate with Ecommerce, Marketing, Design, Product and Technical teams to deliver integrated SEO campaigns.
- Utilise SEO tools and analytics platforms to make data-led recommendations and measure success.
- Support wider group websites with SEO best practice where required.
- Play a key role in establishing and developing the German SEO content function, with the opportunity to recruit, mentor and lead a dedicated content team as the business grows.
Essential Skills
SEO Content Writer (Fluent German Speaker) in Isle of Wight employer: Centric Talent
Join our dynamic warehouse team in Waltham Abbey, where we pride ourselves on fostering a supportive work culture that values accuracy and efficiency. As a Stock Controller, you'll benefit from comprehensive training and the opportunity for permanent employment, all while working in a well-established distribution business that prioritises employee growth and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Writer (Fluent German Speaker) in Isle of Wight
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Centric Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Centric Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Centric Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Centric Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Writer (Fluent German Speaker) in Isle of Wight
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Centric Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Centric Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Centric Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Centric Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Centric Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Centric Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
