SEO Content Writer - Remote in Glasgow, North East

Location: Remote - UK

Hours: Flexible working hours Monday to Friday between 08:00 and 18:00

Centric Talent are currently recruiting for an SEO Content Writer (Fluent German speaking) for our client, who since 2008, have been transforming the lives of thousands of smokers and vapers with their amazing combination of e-liquids, devices and of course their expert team.

They are currently looking to strengthen their team with a new SEO Content Writer who is fluent in German both spoken and written. The role is a remote working opportunity (based in the UK).

• Create engaging, on-brand website content in German that resonates with our customers.
• Collaborate closely with the Head of Ecommerce to develop data-driven strategies that drive organic search traffic, brand visibility, and ultimately, increase conversions.
• Your primary focus will be supporting the clients German website.
• Create and develop high-quality, engaging website content in native German across core web pages (including product pages, category pages, and landing pages) and blog posts to achieve high organic search rankings.
• Localise and adapt any relevant content from English into high-quality German.
• Collaborate with the SEO Content Manager on continuous content strategy, which involves identifying new German keywords, optimising current pages, and proposing new content (like pages or guides) to secure higher rankings and maximise search visibility.
• Collaborate closely with cross-functional teams (including Marketing, Design, and Product & Technical) to source necessary information and ensure all German content is comprehensive, accurate, and fully aligned with product specifications and business goals.
• Native German speaker is mandatory, with the ability to write flawless, persuasive, and on-brand German copy.
• Solid understanding of fundamental on-page SEO elements, like keyword targeting, meta titles, meta descriptions, and interlinking, and know exactly how to weave them naturally into all content.
• Exceptional written English skills with the versatility to write both well-researched, properly cited blog content and persuasive, on-brand product copy.
• Demonstrable and versatile copywriting skills across a range of digital mediums (e.g., product copy, blog content, guides and email).
• A strong track record of success in SEO, demonstrable via a comprehensive content portfolio.
• Strong ability to interpret search intent and user behaviour to create content that meets both audience needs and business objectives.
• Experience using keyword research and content analysis tools.
• Highly organised and able to successfully manage multiple content projects simultaneously, while working effectively within a fast-paced, agile environment.
• Exceptional attention to detail and a strong commitment to delivering high-quality, polished content that meets both SEO and brand standards.
• Proven prior experience working within an e-commerce team, specifically producing and managing content for a website.
• Basic understanding of HTML formatting and best practices for web publishing.
• Experience of ecommerce platforms, particularly Wordpress and Magento.
• A genuine passion for e-commerce, digital marketing, and keeping up-to-date with the latest industry trends and best practices.
• Familiarity with Google Analytics and/or Google Search Console to independently review content performance metrics.

If you feel you have the relevant experience, then we'd love to hear from you.