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- Tasks: Lead global product marketing initiatives and craft compelling value propositions for innovative solutions.
- Company: Join Centric Software, a leader in AI-enabled product commercialization for retail and consumer goods.
- Benefits: Competitive salary, bonus, remote work, and comprehensive benefits package.
- Why this job: Make an impact in the retail industry with cutting-edge technology and strategic marketing.
- Qualifications: 8+ years in B2B software marketing, strong storytelling, and collaboration skills required.
- Other info: Dynamic, fast-paced environment with opportunities for growth and creativity.
The predicted salary is between 60500 - 72000 £ per year.
About Centric Software: Centric Software® is a global leader, providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. We equip retail, fashion, luxury, footwear, outdoor, home and consumer goods brands with pioneering best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products. Our technology powers brands to streamline processes, drive efficiency and operate with confidence in an ever-changing market.
Job Summary: Centric Software is seeking a strategic and dynamic Global Product Marketing Manager to lead product and vertical marketing initiatives across the multi-category retail industry. This remote role is responsible for defining how Centric’s enterprise solutions — including PLM, Planning, Pricing, Market Intelligence, and PXM — are positioned in the market. You’ll craft compelling value propositions, drive global go-to-market strategies, and collaborate cross-functionally with Product, Sales, and Regional Marketing teams to launch campaigns and enable execution worldwide. The ideal candidate brings deep B2B software experience, strong storytelling skills, and a passion for solving challenges in fashion, retail, grocery, food & beverage, and cosmetics.
Responsibilities:
- Define product positioning and value propositions for Centric PLM and adjacent solutions, ensuring clarity, consistency, and differentiation across industries and regions.
- Develop, own, and evolve messaging frameworks and proof points that connect product capabilities to tangible business outcomes.
- Partner with Product Management to translate market trends, customer insights, and competitive intelligence into actionable recommendations that inform roadmap priorities.
- Coordinate go-to-market and product launches, ensuring seamless collaboration between Product, Sales, and Marketing to maximize global impact.
- Create and execute global campaigns with Regional Marketing to drive awareness, lead generation, and pipeline growth across key market segments.
- Lead Analyst Relations activities — including briefings, inquiries, and RFIs — to ensure Centric’s solutions are accurately represented in key industry benchmarks and reports.
- Develop customer testimonials, case studies, and proof points to strengthen product messaging and support global campaigns.
- Leverage strong content creation and storytelling skills to produce compelling materials across diverse channels and audiences.
Sales Enablement:
- Create and manage enablement assets — including product decks, playbooks, and competitive battlecards — to empower Sales and Marketing teams from demand generation to deal closure.
- Collaborate cross-functionally to ensure unified product messaging across all channels, from digital to events to customer communications.
- Act as an internal ambassador for product value storytelling, helping teams across the organization articulate Centric’s differentiators clearly.
Performance & Insights:
- Monitor and analyze performance metrics related to conversion rates, win rates, and marketing-generated pipeline to refine GTM strategies and demonstrate measurable impact.
- Provide insights and recommendations to improve messaging effectiveness and go-to-market performance across markets.
Required Experience:
- A strategic, results-oriented product marketer with 8+ years of experience in B2B enterprise software, ideally within retail and consumer goods industries.
- Proven in developing go-to-market strategies and messaging for PLM platforms.
- Deeply familiar with retail and product development lifecycles, from concept to shelf.
- Skilled at aligning Product, Marketing, and Sales in complex, multi-regional organizations.
- Adept at translating technical capabilities into compelling business narratives for executive and operational audiences.
- Excellent at content creation — including thought leadership, sales collateral, and digital marketing assets.
- A strong communicator with exceptional presentation and storytelling abilities.
- Self-motivated, detail-oriented, and able to thrive in a fast-paced, global environment.
- Autonomous and able to work independently, with strong problem-solving skills.
- Fun, collaborative, and full of team spirit — dynamic, creative, and curious about how technology can solve real-world challenges.
- Fluent in English; a second language (French, Italian, German, or Spanish) is preferred.
Senior Global Product Marketing Manager (Multi-Category Retail and Consumer Electronics) employer: CENTRIC SOFTWARE
Contact Detail:
CENTRIC SOFTWARE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Product Marketing Manager (Multi-Category Retail and Consumer Electronics)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you know what they do and how you can contribute to their success. We want to see your passion!
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences in a way that highlights your achievements and how they relate to the role. We love a good story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for talented folks like you to join our team.
We think you need these skills to ace Senior Global Product Marketing Manager (Multi-Category Retail and Consumer Electronics)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Global Product Marketing Manager role. Highlight your B2B software experience and storytelling skills, as these are key to standing out in our application process.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven results in product marketing.
Be Authentic: Let your personality shine through in your application. We love candidates who are fun, collaborative, and curious about technology. Share your passion for solving real-world challenges in retail and consumer goods.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at CENTRIC SOFTWARE
✨Know Your Product Inside Out
Before the interview, dive deep into Centric Software's products and solutions. Understand how their PLM and adjacent offerings work and how they benefit various industries. This knowledge will help you articulate your insights and demonstrate your passion for the role.
✨Craft Your Value Proposition
Prepare to discuss how you would define product positioning and value propositions for Centric’s solutions. Think about specific examples from your past experience where you successfully developed messaging frameworks that connected product capabilities to business outcomes.
✨Showcase Your Storytelling Skills
Since storytelling is key in this role, come prepared with examples of how you've used compelling narratives to drive marketing campaigns or sales enablement. Highlight your ability to translate technical details into engaging stories that resonate with diverse audiences.
✨Be Ready for Cross-Functional Collaboration
Expect questions about your experience working with Product, Sales, and Marketing teams. Prepare examples that showcase your ability to coordinate go-to-market strategies and product launches, ensuring seamless collaboration across departments.