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- Tasks: Lead marketing strategies for top fashion and retail brands across Northern Europe.
- Company: Join Centric Software, a leader in software solutions for the fashion and retail industry.
- Benefits: Enjoy 100% remote work, flexible hours, and a vibrant team culture.
- Why this job: Work with renowned brands and innovate in a dynamic, tech-driven environment.
- Qualifications: 5-7 years in B2B marketing, preferably in IT/software; strong leadership and communication skills required.
- Other info: Fluency in English is essential; German is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Get AI-powered advice on this job and more exclusive features.
Centric Software is looking for a Regional Marketing Manager taking over marketing activities for the Fashion, Luxury, Outdoor & Sports, and Retail markets in Northern Europe .
Want to join a world-leading company in the software industry, providing concept-to-replenishment solutions , working with the most famous fashion, retail, and luxury brands worldwide?
This job is for you! Look at the full job description now!
As a Regional Marketing Manager, you will be responsible for adapting and executing the EMEA marketing strategy, mostly in the UK, Nordics, Germany, and Eastern Europe , supporting local market penetration and new business development. Managing an Event Coordinator, coordinating agencies and freelancers, and working closely with content, nurturing, digital, and local sales and pre-sales teams, you will plan, develop, execute, measure, and optimize lead generation campaigns & events . You’ll also support large account approaches through targeted tactics.
This position reports to the EMEA Marketing Manager – Core Markets.
It’s a 100% remote working position , based in EMEA, preferably in France or the UK.
You have at least 5 to 7 years’ experience in managing marketing activities in IT/software companies, strong leadership skills, and are ultra-dynamic and creative. You are eager to work with some of the most well-known brands in the world and curious about how new technologies can support their challenges?
Do not wait any longer… Take your career in a new direction in the heart of a growing company and team — Apply!
Responsibilities
- Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives
- Develop and execute targeted lead generation campaigns by account segments, verticals, and personae on multiple channels (LinkedIn, media, website, etc.)
- Organize and coordinate tradeshows, conferences, 3rd party webinars, and Centric events
- Support large account conversion by developing targeted programs
- Develop supporting campaign assets and collateral with the support of the content manager and copywriters
- Analyze campaign results (Tableau, Google Analytics, LinkedIn Campaign Manager, etc.) and identify potential areas for improvement
- Conduct market, database, and competition analysis
- Explore data and define segmentation
- Manage one Event Manager based in the UK
- Coordinate freelancers and external agencies
- Manage budget & accounting
Requirements
- 5–7 years’ experience in B2B marketing; IT/software environment is a plus
- Business school degree or equivalent in Marketing
- Strong understanding of inbound and marketing automation practices (Pardot, HubSpot, Marketo, etc.) and CRM (Salesforce)
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Self-motivated, detail-oriented, with strong problem-solving skills
- Autonomous and able to work independently
- Excellent communication and collaboration skills
- Fun and strong team spirit
- Languages: English (native or fluent); German is a plus
Be ready to join an exciting international team and support our continued growth!
Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Software Development
Referrals increase your chances of interviewing at Centric Software by 2x
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Contact Detail:
CENTRIC SOFTWARE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the fashion and luxury markets, especially in Northern Europe. Understanding the specific challenges and opportunities in these sectors will help you tailor your approach during interviews.
✨Tip Number 2
Network with professionals in the IT/software marketing space, particularly those who have experience in B2B environments. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your experience with marketing automation tools like Pardot or HubSpot. Be prepared to discuss how you've used these platforms to drive successful campaigns, as this is a key requirement for the role.
✨Tip Number 4
Prepare to discuss your leadership style and how you've managed teams in fast-paced environments. Highlighting your ability to coordinate with various stakeholders will demonstrate your fit for the Regional Marketing Manager position.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the IT/software sector. Emphasise your leadership skills and any specific campaigns you've managed that align with the responsibilities of the Regional Marketing Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for working with well-known brands and how your experience aligns with the company's goals. Mention your familiarity with marketing automation tools and your ability to manage multiple projects effectively.
Showcase Your Analytical Skills: Since the role involves analysing campaign results, include examples of how you've used data analysis tools like Google Analytics or Tableau in previous roles. Highlight any improvements you made based on your findings.
Demonstrate Cultural Fit: Centric Software values a fun and strong team spirit. Use your application to convey your personality and how you can contribute to a positive team environment. Share experiences that showcase your collaboration skills and adaptability in fast-paced settings.
How to prepare for a job interview at CENTRIC SOFTWARE
✨Showcase Your Marketing Expertise
Make sure to highlight your experience in managing marketing activities, especially in the IT/software sector. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to adapt and execute marketing strategies effectively.
✨Demonstrate Leadership Skills
As a Regional Marketing Manager, you'll be managing an Event Coordinator and working with various teams. Share examples of how you've successfully led teams or projects in the past, showcasing your ability to motivate and guide others towards achieving common goals.
✨Familiarise Yourself with Tools
Since the role requires knowledge of marketing automation tools like Pardot, HubSpot, or Marketo, and CRM systems like Salesforce, make sure you are well-versed in these platforms. Discuss your experience with these tools during the interview to show you're ready to hit the ground running.
✨Prepare for Data Analysis Questions
The job involves analysing campaign results using tools like Tableau and Google Analytics. Brush up on your data analysis skills and be ready to discuss how you've used data to inform marketing decisions and improve campaign performance in previous roles.
