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- Tasks: Lead regional marketing initiatives for top brands in the fashion and retail sectors.
- Company: Join a fast-growing, innovative software company transforming the retail landscape.
- Benefits: 100% remote work, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving change in the retail industry with cutting-edge technology.
- Qualifications: 4-5 years in B2B SaaS marketing and a degree in Marketing.
- Other info: Work from home with occasional travel for exciting events.
The predicted salary is between 36000 - 60000 £ per year.
Centric Software is a global leader, providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. We equip retail, fashion, luxury, footwear, outdoor, home and consumer goods brands with pioneering best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products. Our technology powers brands to streamline processes, drive efficiency and operate with confidence in an ever-changing market.
Centric Software, a fast-growing, innovation-driven enterprise software company, is on the lookout for a Field Marketing Manager to lead our Fashion, Outdoor and Sports, Retail, Home Markets strategy across the Euro Central region (DACH and Poland mainly). Reporting to the EMEA Core Markets Marketing Manager, you will be responsible for planning and executing regional marketing initiatives aligned with our Core Markets strategy. This role requires a highly organized, strategic thinker and doer, capable of collaborating with both marketing and sales teams to drive regional growth and elevate Centric Software's market presence.
Key Responsibilities:
- Define and adapt local marketing strategy to support EMEA marketing goals and local sales objectives
- Develop and execute targeted lead generation campaigns by account segments, vertical, and persona on multiple channels (LinkedIn, media, website, etc.)
- Organize and coordinate tradeshows, conferences, 3rd party webinars and Centric events
- Support large account conversion by developing targeted programs
- Develop supporting campaign assets and collateral with the support of the content manager and copywriters
- Analyze campaign results (Tableau, Google Analytics, LinkedIn Campaign Manager, etc.) and identify potential areas for improvement
- Conduct market, database, and competition analysis
- Explore data and define segmentation
- Work with freelancers and external agencies
- Manage budget & accounting
Requirements:
- 4-5 years of experience in B2B SaaS marketing, with a focus on field marketing
- Degree in Marketing (Business School or equivalent)
- Proven track record in planning and executing successful regional marketing programs
- Strong ability to work both independently and collaboratively within cross-functional teams
- Adaptable, with the ability to thrive in a fast-paced, changing environment
- A proactive problem-solver with a solution-oriented mindset
- Proficiency in marketing automation tools and CRM systems (e.g., Pardot, Salesforce)
- Strong collaboration skills, with the ability to work across international teams
- Willingness to travel for events and activities
- Experience managing vendor relationships and budgets
- Languages: German (native) + English (Fluent)
This is a home-office-based position. You must be comfortable working remotely and have a designated home office space with a reliable internet connection. Depending on the country and city of residence, offices or co-working spaces are available. Occasional travel is required to support regional events and initiatives.
Field Marketing Manager - EMEA in London employer: CENTRIC SOFTWARE
Contact Detail:
CENTRIC SOFTWARE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager - EMEA in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Centric Software, and express your interest in working with them. You never know what might come of it!
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts. This knowledge will help you stand out in interviews and show that you're passionate about the field.
We think you need these skills to ace Field Marketing Manager - EMEA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Field Marketing Manager role. Highlight your experience in B2B SaaS marketing and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills match our needs. Be sure to mention your familiarity with marketing automation tools and your experience in managing successful campaigns.
Showcase Your Creativity: As a Field Marketing Manager, creativity is key! Include examples of innovative marketing strategies you've implemented in the past. We love seeing how you think outside the box and drive results in a fast-paced environment.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at CENTRIC SOFTWARE
✨Know Your Stuff
Before the interview, dive deep into Centric Software's products and services. Understand their AI-enabled platform and how it benefits retailers and brands. This knowledge will help you demonstrate your genuine interest and show that you're ready to contribute to their mission.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in B2B SaaS marketing and field marketing initiatives. Be ready to discuss how you've developed lead generation campaigns or organised events, as these are key responsibilities for the role.
✨Be a Team Player
Centric Software values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share stories that illustrate your ability to adapt and thrive in fast-paced environments while working towards common goals.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the company's future plans or their approach to market challenges. This shows your enthusiasm for the role and helps you gauge if the company culture aligns with your values.
