At a Glance
- Tasks: Lead a nationwide campaign to combat ageism and promote positive ageing.
- Company: Join the Centre for Ageing Better, a pioneering charitable foundation.
- Benefits: Enjoy flexible working, competitive salary, and generous holiday allowance.
- Other info: Diverse and inclusive workplace committed to equality and representation.
- Why this job: Make a real difference in society by challenging ageist stereotypes.
- Qualifications: Passionate about campaigning with strong communication and project management skills.
The predicted salary is between 36343 - 37300 £ per year.
Join to apply for the Head of Ageism Campaign - Influencing and Partnerships role at Centre for Ageing Better.
Base pay range: £60,571 pro rata per annum. Part time (3 days a week). Flexible working options will be supported. Central London Office and Hybrid working. We offer a pension scheme with employer contribution up to 10%, in addition you’ll receive 28 days holiday plus bank holidays (pro-rata), 24-hour access to a comprehensive employee assistance programme, cycle to work scheme and season ticket loan scheme and other benefits.
About the role:
The Centre for Ageing Better launched the first ever campaign focusing on ageism in January 2024. Ageism is the most widespread form of discrimination in the UK. The Head of Ageism Campaign plays a key role in a small team responsible for planning and delivering a nationwide public-facing campaign to bring an end to ageism in England. The public-facing campaign is one strand of a wider ‘age-friendly’ social movement aimed to make people think, feel and act differently about ageing.
The postholder will jointly manage a creative agency to deliver the final year of our mass marketing campaign, ‘always on’ activity, and a moment of collective action for our warm audiences and ambassadors for the campaign. This role will take a lead on working with creative industries across media, advertising and PR to help shape the way older people are represented.
Areas it will cover include:
- Working with industry bodies to strengthen regulations and guidance around ageism and the representation of older people.
- Presenting to organisations and professional networks to raise awareness of how industries are perpetuating ageist stereotypes and making a compelling case for changing culture and practice.
- Working closely with our Age-friendly Employer Pledge team to encourage uptake of our pledge amongst these key industries.
About you:
You are a passionate and committed campaigner, determined to create societal change. You will have excellent experience in campaigning techniques and communications, with first class writing skills. You will understand how to influence the public and move people along a behaviour/attitude change journey. You will have experience of influencing the culture and practice of different industries, working with professional leaders and/or bodies.
You will preferably have experience of working within media, advertising or PR and bring contacts and an inside understanding of the best ways to engage and collaborate with that industry. You will be comfortable working across the full marcomms mix and using different channels and platforms to reach audiences. You will have great project management skills and will love keeping a project on track.
About us:
The Centre for Ageing Better is a charitable foundation funded by The National Lottery Community Fund and part of the government’s What Works Network. Everyone has the right to a good life as they get older and our whole society benefits when people are able to age well. The Centre for Ageing Better is pioneering ways to make ageing better a reality for everyone. Its key areas of work include challenging ageism and building a nationwide Age-friendly Movement, creating Age-friendly Employment and Age-friendly Homes.
We are striving to create an organisation that reflects our society and the communities we serve. A workplace where everyone feels empowered and where diversity of background and thought is celebrated. We know there is more work to be done and are committed to continuing to improve our practice around Equality, Diversity, and Inclusion. We very much welcome applications from minority groups and those underrepresented in our workforce.
To Apply:
To apply please follow the link to complete an application form and Equality and Diversity Monitoring form within our ATS. If you have any issues using the system or questions regarding the role please email recruitment@ageing-better.org.uk. Please address in your supporting statement how you meet the person specification for the role as fully as possible to demonstrate why you should be shortlisted for interview for this post. Failure to do so will result in your application being automatically rejected. The closing date for this role is 11:59pm on 1st June, with interviews to take place on the 20th June.
Hiring: Head of Ageism Campaign - Influencing and Partnerships employer: Centre for Ageing Better
The Centre for Ageing Better is an exceptional employer, dedicated to fostering a supportive and inclusive work culture that empowers employees to make a meaningful impact on communities across the UK. With a strong focus on professional growth, the organisation offers a range of benefits including a generous pension scheme, 28 days of holiday, and access to an employee assistance programme, all while working alongside a passionate team committed to tackling inequalities in later life. Located at the heart of a global movement affiliated with the World Health Organisation, this role provides unique opportunities to connect with diverse network members and contribute to vital initiatives that enhance the quality of life for older adults.
