Head of Ageism Campaign - Influencing and Partnerships (London)

Fixed Term Contract until March 2026 with potential to extend. Salary £60,571 pro rata per annum. Part time (3 days a week). Flexible working options will be supported. Central London Office and Hybrid working.

We offer a pension scheme with employer contribution up to 10%, in addition you’ll receive 28 days holiday plus bank holidays (pro-rata), 24-hour access to a comprehensive employee assistance programme, cycle to work scheme and season ticket loan scheme and other benefits.

The Centre for Ageing Better launched the first ever campaign focusing on ageism in January 2024. Ageism is the most widespread form of discrimination in the UK. And it will impact us all at some point, particularly as we get older. Ageism affects how society sees older people: they’re often reduced to offensive stereotypes, patronised, or treated as a burden. And it even affects how we see ourselves.

The Head of Ageism Campaign plays a key role in a small team responsible for planning and delivering a nationwide public-facing campaign to bring an end to ageism in England. The public-facing campaign is one strand of a wider ‘age-friendly’ social movement aimed to make people think, feel and act differently about ageing, which will work on a number of levels and with a range of different audiences.

The postholder will jointly manage a creative agency to deliver the final year of our mass marketing campaign, ‘always on’ activity, and a moment of collective action for our warm audiences and ambassadors for the campaign.

As well as delivering the campaign, this role will take a lead on working with creative industries across media, advertising and PR to help shape the way older people are represented. This builds on Ageing Better’s evidence base and significant interest and momentum generated by the campaign in its first two years. The role will be required to proactively reach out and develop relationships with key organisations and industry leaders. Areas it will cover include:

• Working with industry bodies to strengthen regulations and guidance around ageism and the representation of older people.
• Presenting to organisations and professional networks to raise awareness of how industries are perpetuating ageist stereotypes and making a compelling case for changing culture and practice.
• Working closely with our Age-friendly Employer Pledge team to encourage uptake of our pledge amongst these key industries.

You are a passionate and committed campaigner, determined to create societal change. You will have excellent experience in campaigning techniques and communications, with first class writing skills. You will understand how to influence the public and move people along a behaviour/attitude change journey.

You will have experience of influencing the culture and practice of different industries, working with professional leaders and/or bodies. You will preferably have experience of working within media, advertising or PR and bring contacts and an inside understanding of the best ways to engage and collaborate with that industry.

You will be comfortable working across the full marcomms mix and using different channels and platforms to reach audiences. You will have great project management skills and will love keeping a project on track.

The Centre for Ageing Better is a charitable foundation funded by The National Lottery Community Fund and part of the government’s What Works Network. Everyone has the right to a good life as they get older and our whole society benefits when people are able to age well. But far too many people face huge barriers, and as a result are living in bad housing, dealing with poverty and poor health and made to feel invisible in their communities and society.

The Centre for Ageing Better is pioneering ways to make ageing better a reality for everyone. Its key areas of work include challenging ageism and building a nationwide Age-friendly Movement, creating Age-friendly Employment and Age-friendly Homes.

We are striving to create an organisation that reflects our society and the communities we serve. A workplace where everyone feels empowered and where diversity of background and thought is celebrated. We know there is more work to be done and are committed to continuing to improve our practice around Equality, Diversity, and Inclusion.

We very much welcome applications from minority groups and those underrepresented in our workforce. This especially includes people from Black, Asian and Minority Ethnic backgrounds, LGBT+ people, and Disabled people.

We are a Positive Action employer, therefore in recruitment where two candidates are ‘as qualified as’ each other, we will favour a candidate from any group identified as currently underrepresented in our team based on protected characteristics as outlined in the Equality Act 2010.

To apply please follow the link to complete an application form and Equality and Diversity Monitoring form within our ATS. If you have any issues using the system or questions regarding the role please email recruitment@ageing-better.org.uk. Please address in your supporting statement how you meet the person specification for the role as fully as possible to demonstrate why you should be shortlisted for interview for this post. Failure to do so will result in your application being automatically rejected.

The closing date for this role is 11:59pm on 1st June, with interviews to take place on the 20th June.