At a Glance
- Tasks: Lead DFYNE's global social media strategy and build a thriving community.
- Company: Join DFYNE, a dynamic brand focused on creativity and community.
- Benefits: Opportunity for growth, a supportive work family, and a high challenge culture.
- Other info: Be part of an exciting journey with significant career development opportunities.
- Why this job: Shape the future of social media and make a real impact on brand engagement.
- Qualifications: Senior social leadership experience in high growth brands, ideally in lifestyle or fitness.
The predicted salary is between 60000 - 80000 £ per year.
Work Location: Onsite
About You
Are you a cultural storyteller, a digital expert, and a strategic thinker who knows how to turn a brand into a movement? Do you understand people, platforms, and the psychology of what makes audiences stop, care, and share? Are you comfortable leading creative direction as you are diving into analytics, and thrive in fast-paced, high-growth environments where you can build, innovate, and shape the future? If you bring a blend of creativity, commercial awareness, and community-first thinking then DFYNE may be the perfect place for you.
About the role – DFYNE Your Career
The Head of Social Media will lead DFYNE’s global social presence across all platforms, shaping how millions experience our brand every day. You’ll set the vision, build the strategy, lead a high-performing team, and create a social engine that drives brand love, community engagement, and commercial impact.
Key Responsibilities
- Own DFYNE’s global social strategy, ensuring consistency, creativity, and cultural relevance.
- Lead content calendars, storytelling frameworks, and platform-specific content plans.
- Build a thriving, loyal global community through meaningful interactions and creator partnerships.
- Use insights to optimise content, measure impact, and drive continuous improvement.
- Partner with creators, athletes, ambassadors, and internal talent to amplify reach.
- Ensure tone, visuals, and messaging reflect DFYNE’s identity and values.
- Lead social execution for launches, events, partnerships, and brand moments.
- Keep DFYNE ahead of cultural shifts, platform changes, and emerging formats.
Experience Needed
- Senior social leadership experience in high growth brand, ideally in fitness, lifestyle, fashion, or consumer brands.
- Proven track record of scaling social channels to significant global reach.
- Demonstrated success in community building, viral content, and brand storytelling.
- Experience working with global audiences and culturally diverse communities.
- Strong understanding of paid social, organic growth, and performance optimisation.
Skills
- Platform expertise
- Crisis and reputation management
- Storytelling and copywriting
- Project and campaign management
So, what’s in it for you? You’ll have an opportunity to grow with the company, be a part of the journey, and have a vital input into helping continue the crazy growth we’ve already seen. You’ll be part of a high challenge, high reward culture.
Head of Social Media in Uddingston employer: Centre d'Estudis Demogràfics
At DFYNE, we pride ourselves on being a vibrant and innovative workplace where creativity meets community. As the Head of Social Media, you'll not only lead our global social strategy but also be part of a dynamic team that values bold ideas and cultural relevance. With ample opportunities for personal and professional growth, you'll thrive in a high-challenge, high-reward environment that encourages you to shape the future of our brand while building meaningful connections with our audience.
Contact Details:
Centre d'Estudis Demogràfics Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media in Uddingston
✨Tip Number 1
Get to know DFYNE inside out! Before you step into that interview, dive deep into their social media presence and brand values. This way, you can show off your understanding of their community-first mindset and how you can elevate their storytelling.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about the company culture and what they love about working there. This insider info can give you an edge in your interview and help you tailor your approach.
✨Tip Number 3
Prepare to showcase your creativity! Bring examples of your past work that highlight your ability to build communities and create viral content. Whether it’s a campaign you led or a unique strategy you implemented, make sure it aligns with DFYNE’s bold creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the DFYNE family. Let’s get you on board!
We think you need these skills to ace Head of Social Media in Uddingston
Some tips for your application 🫡
Show Your Personality:When you're writing your application, let your unique voice shine through! We want to see the real you, so don’t be afraid to inject a bit of personality into your cover letter and CV. Remember, we’re looking for someone who can tell a story, so make sure yours is engaging!
Tailor Your Application:Make sure to customise your application for the Head of Social Media role. Highlight your experience in social strategy and community building, and connect it back to what we do at DFYNE. Show us how your skills align with our mission and values!
Be Specific with Achievements:We love numbers and results! When detailing your past experiences, be specific about your achievements. Did you grow a social channel by a certain percentage? Did you lead a campaign that went viral? Quantifying your successes helps us see the impact you've made.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about DFYNE and what we stand for!
How to prepare for a job interview at Centre d'Estudis Demogràfics
✨Know Your Brand Inside Out
Before the interview, dive deep into DFYNE’s brand values, mission, and recent campaigns. Understand their tone and how they engage with their community. This will help you demonstrate your cultural storytelling skills and show that you’re genuinely interested in the brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles that led to significant growth in social media presence. Be ready to share metrics and outcomes, as this will highlight your ability to turn insights into impactful actions.
✨Bring Creative Ideas to the Table
Think of a few innovative content ideas or campaigns that could elevate DFYNE’s social media strategy. Presenting fresh concepts during the interview will showcase your bold creativity and understanding of what resonates with audiences.
✨Demonstrate Community Engagement Skills
Be prepared to discuss how you've built and nurtured communities in past roles. Share examples of meaningful interactions and partnerships you've fostered, as this aligns perfectly with DFYNE’s community-first mindset.
