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- Tasks: Lead creative marketing campaigns for hotels and accommodation, driving brand awareness and direct bookings.
- Company: Join The Scotsman Group, a top hospitality company in Scotland with diverse venues.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting role with travel opportunities and a chance to work on multiple projects.
- Why this job: Make a real impact in the hospitality industry while showcasing your creativity and marketing skills.
- Qualifications: Degree in Marketing or 2+ years of relevant experience, strong copywriting and project management skills.
The predicted salary is between 35000 - 45000 £ per year.
The Scotsman Group is one of Scotland’s leading hospitality companies, operating a diverse portfolio of venues including bars, restaurants, hotels, and cinemas. We are committed to delivering exceptional service and unique experiences for our customers. As we continue to grow, we are seeking a dedicated Marketing Manager to join our Hotel & Accommodation division, based in Glasgow (with regular travel to Edinburgh and occasionally the north).
With a focus on commercial thinking as well as entrepreneurial spirit, you will be responsible for supporting the Head Of Communications with all aspects of marketing for the Hotel & Accommodation division of the estate, which comprises 12 sites across 7 brands. Your portfolio will include Hotels, Services Apartments, and Student Accommodation.
This role will oversee the planning, implementation and reporting on all marketing campaigns for each hotel. This role will require you to work with key stakeholders including the wider marketing team, the revenue team and the Senior Operations and Revenue team to drive brand awareness and loyalty for the business and ultimately to drive top line sales, specifically via direct bookings.
Key Responsibilities:
- Campaign and comms strategy roll out which will improve sales and market share for our portfolio of venues, with particular focus on driving direct booking business.
- Creating targeted campaigns for specific retail opportunities throughout the year including key calendar dates, re-marketing, and segmentation marketing, making use of revenue specific programmes such as The Hotel Network and Opera.
- Supporting the M&E side of our hotel businesses and implementing targeted demographic specific marketing plans for things like wedding and corporate business.
- Digital copy & content, including but not limited to mailers, social media content, boosted posts, copy for websites including blog content.
- Working with the digital team including the Senior Web Designer to help develop and maintain our website content for maximum conversion, ensuring imagery, copy, layout and customer journey is constantly reviewed and improved where required.
- Working closely with external PPC resource to maximise results and ROI across AdWords and paid ads.
- PR, including a strong focus on securing media coverage for our brands and working with the Group Marketing Manager to secure maximum return on influencer and press content.
Requirements:
- Degree in Marketing, Communications or equivalent OR at least 2+ years of marketing or project management experience as part of an inhouse team or agency with specific experience in Hotels or Hospitality.
- Able to produce copy for use across the digital and physical space which is on brand and of the highest quality.
- A strong understanding of the accommodation market (the local market in Edinburgh would be greatly advantageous) including key and emergent trends, innovation, and market share.
- Work toward tight deadlines whilst producing a high standard of work.
- IT literate including email management, scheduling and filing.
- Eloquent, enthusiastic, and always willing to learn.
- Able to work on numerous projects simultaneously.
If you think this role is for you, apply now and one of our friendly team will be in touch.
Marketing Manager (Hotels and Accommodation) in Glasgow employer: Central Office
Contact Detail:
Central Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Hotels and Accommodation) in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality industry. Attend events, join online forums, or even hit up local meetups. The more people you know, the better your chances of landing that Marketing Manager gig!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of your past marketing campaigns. Whether it’s a killer social media post or a successful email campaign, let them see your flair for driving brand awareness.
✨Tip Number 3
Tailor your approach! Research The Scotsman Group and their venues before any interviews. Understand their brand voice and think about how you can contribute to their marketing strategy. This shows you’re genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our team at The Scotsman Group. Let’s make it happen!
We think you need these skills to ace Marketing Manager (Hotels and Accommodation) in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in hospitality and any specific campaigns you've worked on that align with our focus on driving direct bookings.
Show Off Your Creativity: Since creativity is key for this role, don’t shy away from showcasing your best marketing campaigns or content pieces. Include links or examples that demonstrate your flair for digital copy and engaging content.
Be Clear and Concise: When writing your cover letter, keep it clear and to the point. We want to see your passion for the role and how you can contribute to our team, but we also appreciate brevity!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Central Office
✨Know Your Audience
Before the interview, research The Scotsman Group and their portfolio. Understand their brands, values, and recent marketing campaigns. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've worked on, especially those that drove direct bookings or brand awareness. Be ready to discuss your thought process and how you measure success.
✨Understand the Market
Brush up on the accommodation market, particularly in Edinburgh. Be prepared to discuss current trends and how they could impact The Scotsman Group's marketing strategies. This shows you’re proactive and knowledgeable about the industry.
✨Prepare Questions
Have a list of insightful questions ready for your interviewers. Ask about their marketing goals, challenges they face, or how they measure campaign success. This not only demonstrates your interest but also helps you gauge if the company is the right fit for you.