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- Tasks: Create engaging content for social media and showcase our vibrant venues.
- Company: Scotland’s largest hospitality group with over 40 diverse venues.
- Benefits: Flexible working, discounts, career development, and financial wellbeing support.
- Other info: Opportunity to grow your skills in a dynamic and creative environment.
- Why this job: Join a fun team and make an impact in the lively Glasgow West End.
- Qualifications: Experience in social media marketing and a passion for hospitality.
The predicted salary is between 25000 - 30000 £ per year.
About Us: The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
About the Role: Do you love live music, good scran and showcasing the amazing fun to be had in our Glasgow West End venues then this is the role for you! You will be responsible for the overall content creation and channel management for a variety of Food and Beverage venues within Glasgow West End. Managing the social media channels, namely Instagram, Facebook, and TikTok where appropriate for these venues. This role will have a strong focus on reels and short video content and will require you to work evenings and weekends in order to capture our venues in full swing to really showcase our brand to our customer base. You therefore must be confident editing together reels to template and applying suitable music and captions and have a good grasp of current digital marketing and viral trends. You will work closely with the Operations team in venue to ensure social media content is consistent, high quality, and reflects the many facets of the business, and you will work closely with the group marketing team to agree content pillars and milestones for each venue. You will also work to roll out centrally created marketing campaigns in a timely fashion and will liaise closely with the marketing team to achieve on brand, high quality graphics are implemented across stories and grid where appropriate. You will engage with customer comments and will utilise customer generated content ensuring it is reposted and celebrated across our channels. Ultimately, your aim will be to increase engagement and interest across these channels and therefore grow and maintain customer interest and loyalty to drive sales. This role covers multiple sites and therefore you must be well organised, practice good time management, and be able to prioritise and manage expectations. Excellent communication and the ability to work autonomously is a must. Please where possible provide examples of previous work.
Role Responsibilities:
- Working towards agreed KPIs set by the business including growing followers, increasing interactions, and improving direct bookings.
- Management of a social media posting for [no.] Hospitality venues within [insert location].
Skills & Experience:
- A degree in marketing or communication / HND equivalent would be preferred but is not essential dependent on experience.
- An active understanding of hospitality marketing, up to date with the latest trends and tools to ensure our social content is of the highest standard.
- An understanding of applied social media marketing, specifically Instagram and Tiktok, including best practice, scheduling tools, in-app functionality like swipe ups, polls, creation of reels.
- A keen eye for aesthetic and able to capture and create photos and videos which are clear, well lit, and of good quality.
- Comfortable working on graphics including the ability to clearly communicate to designers what you are looking for, a knowledge of Canva or similar programme would be beneficial but not essential as training will be given.
- Confident doing social media outreach including liking/commenting and interacting with customers, as well as outreach via DMs to influencers, collaborators and more.
Measures of Success:
- Measurable success in KPIs, including but not limited to an uplift in followers, interaction, direct bookings.
- Successfully championing digital marketing aspects to ensure content is consistent and of the highest quality.
- Ultimately improve brand awareness and loyalty within these venues.
What We Offer: As part of Scotsman Hospitality, you will have access to the following benefits that include:
- Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- 30% off of food and cinema tickets in all of our venues across Scotland.
- Hotel and Apartment discounts.
- Access to Scotsman Perks Benefits Portal.
- Flexible working opportunities.
- Career development through our Scotsman Steps training programme.
- Refer a Friend Scheme.
The Process: If you think this role is for you, then apply now and one of our friendly team will be in touch.
Content Creator in Glasgow employer: Central Office
Contact Detail:
Central Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator in Glasgow
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your best content. Use platforms like Instagram and TikTok to demonstrate your skills in creating engaging reels and videos that reflect the vibe of the venues you're interested in.
✨Tip Number 2
Network like a pro! Attend events or gigs at the venues you want to work with. Chat with staff and customers, and don’t be shy about sharing your passion for content creation. Building relationships can open doors and give you insider info on job opportunities.
✨Tip Number 3
Show off your previous work! When you apply, include links to your best content or a portfolio that highlights your skills in social media management and content creation. This will help us see what you can bring to the table and how you can elevate our brand.
✨Tip Number 4
Stay updated on trends! Follow industry leaders and keep an eye on what's trending in hospitality marketing. Being in the know will not only help you create relevant content but also impress us with your knowledge during interviews. Remember, we love fresh ideas!
We think you need these skills to ace Content Creator in Glasgow
Some tips for your application 🫡
Show Off Your Creativity: When you're crafting your application, let your personality shine through! Use engaging language and showcase your creative flair, especially since this role is all about content creation. Don't be afraid to include links to your previous work or social media profiles that highlight your skills.
Tailor Your Application: Make sure to tailor your application specifically for this role at The Scotsman Group. Highlight your experience with social media management and content creation, particularly on platforms like Instagram and TikTok. We want to see how you can bring our venues to life through your unique perspective!
Be Clear and Concise: While we love creativity, clarity is key! Keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your relevant skills and experiences. Remember, we’re looking for someone who can communicate effectively, so show us you can do just that!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re serious about joining our team at The Scotsman Group!
How to prepare for a job interview at Central Office
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description, especially Instagram and TikTok. Familiarise yourself with their latest features, trends, and best practices for content creation. This will show that you’re not just a user but someone who understands how to leverage these tools effectively.
✨Showcase Your Work
Bring examples of your previous content creation work to the interview. Whether it’s a portfolio of social media posts, videos, or campaigns you've managed, having tangible evidence of your skills will impress the interviewers. Be ready to discuss what worked, what didn’t, and how you adapted your strategies.
✨Understand the Brand
Research The Scotsman Group and its venues thoroughly. Understand their brand voice, target audience, and the type of content they currently produce. This knowledge will help you tailor your responses and demonstrate how you can contribute to their marketing goals right from the start.
✨Be Ready to Discuss KPIs
Since the role focuses on measurable success, be prepared to talk about key performance indicators (KPIs) you’ve worked with in the past. Discuss how you’ve grown followers, increased engagement, or improved bookings through your content strategies. This will highlight your results-driven approach and understanding of digital marketing.