At a Glance
- Tasks: Lead our CRM strategy and develop digital customer experiences for our hotels.
- Company: Join one of the UK's leading independent hotel groups with ambitious growth plans.
- Benefits: 33 days annual leave, up to 50% food discount, and career development opportunities.
- Other info: Flexible remote work with travel across England and Wales.
- Why this job: Take ownership of exciting projects and make a real impact on guest loyalty.
- Qualifications: Experience in digital marketing, CRM, and managing WordPress websites.
The predicted salary is between 45000 - 45000 £ per year.
Location: Remote, with regular travel across England & Wales
Reporting to: Head of Marketing
Hours: Monday to Friday with occasional evening/weekend work as required
Flexibility: Regular travel will be required. All business travel and overnight stays are fully expensed.
Salary: £45,000 per annum
Join The Coaching Inn Group. We're one of the UK's leading independent hotel groups, with over 40 hotels across England and Wales and we have ambitious growth plans. We're looking for an experienced CRM & Loyalty Manager to lead our digital customer experience and help drive direct bookings, guest loyalty and commercial performance. This is an exciting opportunity to take ownership of our websites, CRM strategy and digital roadmap, while playing a key role in launching and developing an exciting new loyalty app. Working closely with Marketing, Revenue, Operations, IT and agency partners, you'll create seamless customer journeys that keep guests coming back.
What you'll do:
- Own and develop our WordPress websites and digital roadmap.
- Lead our CRM and lifecycle marketing strategy.
- Launch and optimise our new loyalty programme.
- Build automated customer journeys and email campaigns.
- Manage paid media across Google and Meta alongside agency partners.
- Drive SEO, website optimisation and performance reporting using GA4.
- Manage our gift voucher platform and ecommerce campaigns.
- Use customer insight and analytics to improve digital performance and guest loyalty.
- Create digital content and support wider marketing campaigns.
- Manage digital projects and external suppliers.
About you:
You'll have experience in digital marketing within hospitality, leisure or travel, with strong knowledge of CRM, websites and digital performance. We're looking for someone with:
- Experience managing WordPress websites.
- CRM and lifecycle marketing expertise.
- Paid media experience across Google and Meta.
- Strong analytical and project management skills.
- Excellent communication and copywriting abilities.
- A full UK driving licence and willingness to travel.
Why Join Us?
- 33 days annual leave (including bank holidays).
- Up to 50% discount off food across all our hotels and 50% off accommodation.
- Annual stay for £1 offer.
- Employee assistance programme and wellbeing support.
- Career development opportunities within a growing hotel group.
- A varied role working across multiple unique hotels.
- Supportive team and a great working environment.
CRM & Loyalty Manager in Lincolnshire employer: Central Office Roles
The Coaching Inn Group is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. With a commitment to employee growth, you will have access to career development opportunities while enjoying generous benefits such as 33 days of annual leave, substantial discounts on food and accommodation, and a supportive team culture that values your contributions. Join us in shaping memorable guest experiences across our unique hotels in England and Wales, all while enjoying the flexibility of remote work and travel.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty Manager in Lincolnshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Central Office Roles and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Central Office Roles are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Central Office Roles on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Central Office Roles. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Loyalty Manager in Lincolnshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Central Office Roles. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Central Office Roles:Show us that you’ve done your homework! In your application, briefly mention what you admire about Central Office Roles’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Central Office Roles
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Central Office Roles will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Central Office Roles, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
