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- Tasks: Manage social media for Edinburgh Scotsman venues, creating engaging content and strategies.
- Company: Join Scotland’s largest hospitality group with over 40 diverse venues.
- Benefits: Enjoy flexible working, discounts, and access to financial wellbeing tools.
- Why this job: Be creative in a vibrant culture while making a real impact on social media.
- Qualifications: Degree in marketing or related field preferred; experience with Instagram and TikTok essential.
- Other info: Opportunity for career development through training and hands-on experience.
The predicted salary is between 28800 - 42000 ÂŁ per year.
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Who we are?
The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
Who we are?
The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
We are looking for an experienced and talented Social Media Manager to be part of the in-house marketing team, you will be responsible for the overall management of all Edinbugh Scotsman Hospitality venue’s social media channels.
What is in it for you?
As part of Scotsman Hospitality, you will have access to the following benefits that include:
- Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- 30% off of food and cinema tickets in all of our venues across Scotland.
- Hotel and Apartment discounts.
- Access to Scotsman Perks Benefits Portal.
- Flexible working opportunities.
- Career development through our Scotsman Steps training programme.
The Role
- Working towards agreed KPIs set by the business including growing followers, increasing interactions, and improving pre-booked sales and revenue
- You will work with the Operations team in venue as well as the in house photographer and videographer to ensure our content is of the highest standard, working continuously on delivering strategy which grows our social media reach and delivers maximum impact.
- Developing and implementing a social media plan for venues where specific targets or objectives are required, to ensure posts are visually appealing, professional, and showcase the USPs of the venue. This will include working with the inhouse design team to create templated artwork which you will then update and refresh as required
- To develop and implement and ongoing schedule of photography and videography using the in-house resource available, writing briefs and attending shoot days to ensure content is of the highest quality
- Continue and build on the roll out of Tiktok across the business to date, ensuring it is in place for all relevant sites and that content is monitored and training and support is given
- Contribute with fresh ideas and additions to existing nights, Instagram moments, customer experience to ensure we have a constant stream of fresh content
- Work with the Head Of Digital Marketing to roll out key projects including Influencer Marketing and Competition strateg, ensuring these land successfully
The Person
The ideal candidate will have:
- A degree in marketing, communication, business or something of similar reference/HND equivalent would be preferred but is not essential dependent on experience
- An active understanding of hospitality marketing, up to dates with the latest trends and tools to ensure our social content is of the highest standard
- An in depth understanding of applied social media marketing, specifically Instagram and Tiktok, including best practice, scheduling tools, in-app functionality like swipe ups, polls, creation of reels
- A keen eye for aesthetic and able to capture and create photos and videos which are clear, well lit, and of good quality.
- Comfortable working on graphics including the ability to clearly communicate to designers what you are looking for, a knowledge of Canva or similar programme would be beneficial but not essential as training will be given
- Confident doing social media outreach including liking/commenting and interacting with customers, as well as outreach via DMs to influencers, collaborators and more.
In return for the above, we offer our Social Media Manager a competitive salary, generous company benefits, and flexible working hours. As well as the opportunity to use your creative skills on some of the most challenging and rewarding brands in Scotland.
The Process
If you think this is the role for you then apply now and a member of the HR team will be in touch.
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Social Media Manager employer: Central Office of Information
Contact Detail:
Central Office of Information Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with the Scotsman Group's venues and their unique selling points. This knowledge will help you tailor your social media strategies to highlight what makes each venue special, which is crucial for the role.
✨Tip Number 2
Engage with the Scotsman Group's current social media channels. Comment on posts, share content, and interact with followers to demonstrate your understanding of their audience and how to enhance engagement.
✨Tip Number 3
Stay updated on the latest trends in social media marketing, especially for platforms like Instagram and TikTok. Being able to discuss recent trends or successful campaigns during your interview can set you apart from other candidates.
✨Tip Number 4
Prepare a portfolio showcasing your previous work in social media management. Include examples of successful campaigns, creative content, and analytics that demonstrate your ability to grow engagement and reach.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in hospitality. Use keywords from the job description to demonstrate that you meet their requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and hospitality. Mention specific campaigns or strategies you've successfully implemented in the past, and how they relate to the role at Scotsman Group.
Showcase Your Creativity: Include links to your previous work or social media profiles that reflect your skills. Highlight any successful campaigns you've managed, especially on platforms like Instagram and TikTok, as these are crucial for this role.
Highlight Relevant Skills: Emphasise your understanding of social media tools and trends, as well as your ability to create engaging content. Mention any experience with graphic design tools like Canva, even if it's basic, to show your versatility.
How to prepare for a job interview at Central Office of Information
✨Showcase Your Social Media Savvy
Make sure to highlight your experience with social media platforms, especially Instagram and TikTok. Be prepared to discuss specific campaigns you've managed, the tools you used, and the results you achieved.
✨Demonstrate Your Creativity
Bring examples of your previous work, such as posts or campaigns that showcase your ability to create visually appealing content. Discuss how you can apply your creative skills to enhance the Scotsman Group's social media presence.
✨Understand the Hospitality Industry
Familiarise yourself with the hospitality sector and current trends. Be ready to discuss how you can leverage your knowledge to engage customers and promote the venues effectively.
✨Prepare for Collaboration
Since the role involves working with various teams, be prepared to talk about your experience in collaborative projects. Highlight how you communicate with designers and other team members to achieve a common goal.