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- Tasks: Lead marketing campaigns for hotels, driving brand awareness and direct bookings.
- Company: The Scotsman Group, a top hospitality company in Scotland.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Exciting role with travel opportunities and a focus on innovation.
- Why this job: Join a creative team and make a real impact in the hospitality industry.
- Qualifications: Degree in Marketing or 2+ years of relevant experience required.
The predicted salary is between 35000 - 45000 £ per year.
About Us: The Scotsman Group is one of Scotland’s leading hospitality companies, operating a diverse portfolio of venues including bars, restaurants, hotels, and cinemas. We are committed to delivering exceptional service and unique experiences for our customers. As we continue to grow, we are seeking a dedicated Marketing Manager to join our Hotel & Accommodation division, based in Glasgow (with regular travel to Edinburgh and occasionally the north).
About the Role: With a focus on commercial thinking and entrepreneurial spirit, you will support the Head of Communications with all aspects of marketing for the Hotel & Accommodation division, which comprises 12 sites across 7 brands including Hotels, Service Apartments, and Student Accommodation. Your portfolio will include overseeing the planning, implementation, and reporting on marketing campaigns for each hotel. You will work with key stakeholders such as the marketing team, revenue team, and senior operations and revenue teams to drive brand awareness, loyalty, and top-line sales, especially via direct bookings.
Key Responsibilities:
- Develop and roll out campaign and communications strategy that improves sales and market share, focusing on driving direct booking business. This includes creating targeted campaigns for specific retail opportunities, key calendar dates, remarketing, and segmentation marketing, and utilizing revenue‑specific programmes such as The Hotel Network and Opera.
- Support the M&E side of hotel businesses and implement targeted demographic marketing plans for weddings and corporate business.
- Create digital copy and content, including mailers, social media posts, boosted posts, website copy, and blog content, ensuring creativity, imagination, and excellent written and interpersonal skills.
- Collaborate with the digital team and Senior Web Designer to develop and maintain website content for maximum conversion, continually reviewing imagery, copy, layout, and customer journey.
- Work closely with external PPC resources to maximise results and ROI across AdWords and paid ads.
- Secure media coverage for brands and work with the Group Marketing Manager to maximise return on influencer and press content.
Requirements:
- Degree in Marketing, Communications, or equivalent. Or at least 2+ years of marketing or project management experience as part of an in‑house team or agency with specific experience in hotels or hospitality.
- Ability to produce high‑quality, on‑brand copy for digital and physical spaces.
- Strong understanding of the accommodation market, including local trends and innovation; experience in Edinburgh is advantageous.
- Ability to work toward tight deadlines while maintaining high standards.
- IT literacy, including email management, scheduling, and filing.
- Communicative, enthusiastic, and eager to learn.
- Capacity to handle multiple projects simultaneously.
Marketing Manager (Hotels and Accommodation) in Glasgow employer: Central Office of Information
Contact Detail:
Central Office of Information Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Hotels and Accommodation) in Glasgow
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees at The Scotsman Group. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along examples of your past marketing campaigns or projects. This will not only demonstrate your skills but also give them a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! If you see a gap in their marketing strategy or have ideas for campaigns that could boost direct bookings, don’t hesitate to share them during interviews. It shows initiative and that you’re already thinking about how to contribute.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience in hospitality marketing, and let us know why you’re excited about working with The Scotsman Group.
We think you need these skills to ace Marketing Manager (Hotels and Accommodation) in Glasgow
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your enthusiasm for the hospitality industry shine through. We want to see that you’re not just looking for any job, but that you genuinely care about creating exceptional experiences for customers.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your relevant experience in hotels or hospitality, and showcase how your skills align with our needs at The Scotsman Group. We love seeing candidates who take the time to connect their background to our mission.
Be Creative with Your Content: Since the role involves creating digital copy and content, don’t hesitate to show off your creativity in your application. Use engaging language and a unique style that reflects your personality. We appreciate applicants who can think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Central Office of Information
✨Know Your Audience
Before the interview, do your homework on The Scotsman Group. Understand their brand values, recent campaigns, and the hospitality market in Scotland. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've worked on, especially those that drove direct bookings or increased brand awareness. Be ready to discuss your thought process and how you measure success.
✨Be Data-Driven
The role requires a strong focus on commercial thinking. Brush up on your knowledge of marketing metrics and be prepared to discuss how you've used data to inform your strategies. Highlight any experience with PPC, AdWords, or other digital marketing tools.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the company's future marketing initiatives or how they measure the success of their campaigns. This shows your enthusiasm and strategic thinking.