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For Companies At a Glance
- Tasks: Create engaging content for social media and showcase our vibrant venues.
- Company: Scotland’s largest hospitality group with over 40 diverse venues.
- Benefits: Earn as you work, enjoy discounts, flexible hours, and career development.
- Other info: Work evenings and weekends to capture the buzz of our venues.
- Why this job: Join a fun team and make our venues shine on social media!
- Qualifications: Experience in social media marketing and a passion for hospitality.
The predicted salary is between 25000 - 30000 £ per year.
About Us
The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.
Role Overview
Do you love live music, good scran and showcasing the amazing fun to be had in our Glasgow West End venues? This is the role for you. You will be responsible for the overall content creation and channel management for a variety of Food and Beverage venues within Glasgow West End. You will manage the social media channels, namely Instagram, Facebook and TikTok where appropriate for these venues. This role will have a strong focus on reels and short video content and will require you to work evenings and weekends in order to capture our venues in full swing, to really showcase our brand to our customer base. You must be confident editing together reels to template and applying suitable music and captions and have a solid grasp of current digital marketing and viral trends.
You will work closely with the Operations team in-venue to ensure social media content is consistent, high quality, and reflects the many facets of the business, and you will work closely with the group marketing team to agree content pillars and milestones for each venue. You will also roll out centrally created marketing campaigns in a timely fashion and will liaise closely with the marketing team to ensure on-brand, high-quality graphics are implemented across stories and grid where appropriate. You will engage with customer comments and will utilise customer-generated content, ensuring it is reposted and celebrated across our channels. Ultimately, your aim will be to increase engagement and interest across these channels and therefore grow and maintain customer interest and loyalty to drive sales. This role covers multiple sites, therefore you must be well organised, practice good time management, and be able to prioritise and manage expectations. Excellent communication and the ability to work autonomously is a must.
Please where possible provide examples of previous work.
Role Responsibilities
- Working towards agreed KPIs set by the business including growing followers, increasing interactions, and improving direct bookings.
- Management of social media posting for [no.] Hospitality venues within [insert location].
Skills & Experience
- A degree in marketing or communication / HND equivalent would be preferred but is not essential dependent on experience.
- An active understanding of hospitality marketing, up to date with the latest trends and tools to ensure our social content is of the highest standard.
- An understanding of applied social media marketing, specifically Instagram and TikTok, including best practice, scheduling tools, in-app functionality like swipe ups, polls, creation of reels.
- A keen eye for aesthetic and able to capture and create photos and videos which are clear, well lit, and of good quality.
- Comfortable working on graphics including the ability to clearly communicate to designers what you are looking for, a knowledge of Canva or similar programme would be beneficial but not essential as training will be given.
- Confident doing social media outreach including liking/commenting and interacting with customers, as well as outreach via DMs to influencers, collaborators and more.
Measures Of Success
- Measurable success in KPIs, including but not limited to an uplift in followers, interaction, direct bookings.
- Successfully championing digital marketing aspects to ensure content is consistent and of the highest quality.
- Ultimately improve brand awareness and loyalty within these venues.
What We Offer
- Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- 30% off of food and cinema tickets in all of our venues across Scotland.
- Hotel and Apartment discounts.
- Access to Scotsman Perks Benefits Portal.
- Flexible working opportunities.
- Career development through our Scotsman Steps training programme.
- Refer a Friend Scheme.
The Process
If you think this role is for you, then apply now and one of our friendly team will be in touch.
Content Creator in Glasgow employer: Central Office of Information
Contact Detail:
Central Office of Information Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator in Glasgow
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your best content. Use platforms like Instagram and TikTok to share your work, and don’t forget to engage with your audience – it’s all about building that community vibe!
✨Tip Number 2
Network like a pro! Attend events in the hospitality scene, connect with other creators, and don’t be shy about reaching out to venues you love. Building relationships can lead to amazing opportunities, so get out there and mingle!
✨Tip Number 3
Show off your skills! Create a portfolio that highlights your best reels and content. When you apply, link to your work so potential employers can see what you bring to the table. We love seeing creativity in action!
✨Tip Number 4
Apply through our website! It’s the easiest way to get your application in front of us. Plus, we’re always on the lookout for passionate individuals who can bring their unique flair to our venues. Don’t miss out!
We think you need these skills to ace Content Creator in Glasgow
Some tips for your application 🫡
Show Off Your Creativity: When applying, make sure to showcase your creative flair! Include examples of your previous work, especially any content you've created for social media. We want to see how you can bring our venues to life through your unique style.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in hospitality marketing and social media management. We love seeing how your skills align with what we’re looking for.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not just skilled but also passionate about the hospitality scene. Share your thoughts on what makes our venues special and how you’d promote them!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of your application and get back to you quickly. We can’t wait to hear from you!
How to prepare for a job interview at Central Office of Information
✨Showcase Your Creativity
Bring along examples of your previous work that highlight your content creation skills. Whether it's social media posts, reels, or any other creative projects, having tangible evidence of your abilities will impress the interviewers and show them you can deliver high-quality content.
✨Know Your Platforms
Familiarise yourself with the latest trends and best practices for Instagram, Facebook, and TikTok. Be ready to discuss how you would engage audiences on these platforms, especially through reels and short videos, as this is a key focus for the role.
✨Demonstrate Your Organisational Skills
Since the role involves managing multiple venues, be prepared to talk about how you prioritise tasks and manage your time effectively. Share specific strategies or tools you use to stay organised, as this will show you can handle the demands of the job.
✨Engage with the Brand
Research The Scotsman Group and their venues before the interview. Understand their brand voice and values, and think about how you can contribute to their social media presence. Showing genuine interest in the company will set you apart from other candidates.