Social Media Manager

Central Employment are working with a leading bespoke Automotive Customisation specialist, as they look to appoint a Social Media Manager. FT onsite in West Yorkshire £30,000-£35,000 DOE.

The new Social Media Manager will lead and integrate their social media, paid advertising, and data analytics strategies. This role is ideal for a creative yet analytical professional who can deliver engaging campaigns, drive growth across digital platforms, and use performance data to inform decisions that generate commercial results.

• Develop and execute integrated strategies across social media and paid platforms (Google Ads, Meta, TikTok, LinkedIn) to drive traffic, engagement, and sales.
• Use audience insights, platform data, and competitor research to identify high-performing content types, campaign ideas, and targeting opportunities.
• Plan and manage retargeting and funnel-based advertising campaigns to improve conversions and return on investment.
• Lead growth and engagement across Instagram, Facebook, TikTok, and X using consistent, data-informed content.
• Engage with followers, influencers, and brand advocates to build strong communities and deepen brand loyalty.
• Monitor and manage brand sentiment across all platforms, ensuring timely and meaningful interaction.
• Build and maintain a performance-led content calendar aligned with product launches, seasonal campaigns, and storytelling themes.
• Collaborate with internal and external creatives (photographers, videographers, designers) to produce compelling content that reflects our brand vision.
• Track and report on key performance indicators, including ROI, engagement, conversions, traffic and sales, offering actionable insights and recommendations.
• Continuously optimise content and advertising performance through A/B testing, audience segmentation, and platform-specific tactics.

• Proven experience in both social media strategy and performance marketing, ideally within automotive brands.
• Expertise in Meta Business Suite, Google Ads, TikTok Ads Manager, and social media analytics platforms.
• Strong understanding of content performance, campaign funnels, attribution, and conversion optimisation.
• A creative mind combined with analytical thinking – you’re just as comfortable producing content as you are interpreting results.