At a Glance
- Tasks: Develop and manage SEO strategies to boost client visibility and growth.
- Company: Established digital agency in County Durham with a collaborative culture.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Work closely with creative teams and stay updated on industry trends.
- Why this job: Shape organic growth for clients while enhancing your SEO skills in a dynamic environment.
- Qualifications: 2-4 years of SEO experience and strong analytical skills required.
The predicted salary is between 30000 - 40000 € per year.
Central Employment are delighted to be working in partnership with one of the North East's most established digital, design and marketing agencies, as they strengthen their digital performance function, hiring a client-facing SEO Strategist, focusing on technical, onsite, content optimisation and client growth. County Durham based, hybrid working, 3 days in office.
You’ll work closely with the wider digital, content, design and development teams to ensure SEO is considered across every stage of a client’s digital activity, from website builds and migrations to ongoing content and campaign planning. This is an opportunity to play a key role in shaping organic growth for clients while continuing to develop your skills across technical SEO, analytics, content strategy and performance reporting.
SEO Strategist responsibilities:- Develop and manage SEO strategies for a range of client accounts
- Carry out keyword research and identify opportunities to improve search visibility
- Analyse competitor activity and search trends to inform recommendations
- Support content planning with SEO-led insight and topic opportunities
- Make clear, actionable recommendations to improve organic rankings, traffic and conversions
- Conduct regular technical SEO audits across client websites
- Identify and resolve crawlability, indexation, sitemap and site performance issues
- Support improvements to Core Web Vitals, mobile usability and overall site speed
- Review site structure, internal linking and URL architecture
- Work closely with developers to ensure technical SEO recommendations are implemented effectively
- Support website launches, redirects and migration checks from an SEO perspective
- Work collaboratively with our content manager to optimise metadata, headings, internal links and on-page content based on SEO best practice
- Review and improve existing website content to support rankings and user experience
- Provide SEO guidance for new landing pages, blogs and service pages
- Use search intent to guide content structure and recommendations
- Ensure content is aligned with SEO goals while remaining useful and accessible for users
- Monitor key SEO KPIs including organic traffic, rankings, conversions, engagement and technical health
- Use GA4, Google Search Console and other SEO tools to track performance
- Build reports and dashboards to present results and opportunities clearly
- Translate data into practical recommendations for clients and internal teams
- Identify issues, trends and opportunities through regular performance analysis
- Work closely with clients to understand their goals, services, audiences and commercial priorities
- Support digital campaign planning with SEO insight and organic search data
- Present SEO findings and recommendations in a clear, client-friendly way
- Keep up to date with search algorithm changes, industry updates and SEO best practice to proactively recommend new ideas to clients
- 2-4 years’ hands-on SEO experience, ideally in an agency or multi-client environment
- Strong understanding of technical SEO, on-page SEO and content optimisation
- Working knowledge of GA4, Google Search Console and Google Tag Manager
- Confidence using SEO tools such as SE Ranking, Screaming Frog, Ahrefs, SEMrush or similar
- Strong analytical and problem-solving skills
- Confident working with internal teams, including content, design and development
SEO Strategist employer: Central Employment
Join one of the North East's leading digital, design and marketing agencies as an SEO Strategist, where you'll thrive in a collaborative hybrid work environment that values innovation and professional growth. With a strong focus on employee development, you will have the opportunity to enhance your skills in technical SEO and analytics while working closely with talented teams to drive client success. Enjoy a supportive culture that encourages creativity and offers a dynamic approach to digital performance, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Strategist
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work in SEO. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO strategies and results. This not only demonstrates your expertise but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and trends. We recommend practising your answers with a friend or in front of a mirror to build confidence and ensure you can articulate your thoughts clearly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace SEO Strategist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO Strategist role. Highlight your hands-on SEO experience, especially in technical and content optimisation. We want to see how your skills align with what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and specific examples to demonstrate how you've improved search visibility or organic traffic for previous clients. This helps us see the impact you've made.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you're passionate about SEO and how you can contribute to our team. Make it personal and engaging, so we get a sense of who you are beyond your qualifications.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Central Employment
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, like how you've improved site speed or tackled crawlability issues. This will show that you’re not just familiar with the theory but have practical experience too.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like GA4 or Google Search Console to track performance and make data-driven decisions. Bring examples of reports you've created or insights you've derived from data analysis. This will demonstrate your ability to translate numbers into actionable recommendations.
✨Collaborate Like a Pro
Since this role involves working closely with content, design, and development teams, be ready to share examples of successful collaborations. Discuss how you’ve communicated SEO needs effectively and ensured that everyone is on the same page during projects. Teamwork is key!
✨Stay Updated on Trends
SEO is always evolving, so show that you’re proactive about keeping up with industry changes. Mention any recent algorithm updates or new tools you’ve explored. This will highlight your passion for SEO and your commitment to continuous learning, which is crucial for success in this role.
