Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise paid social campaigns for fashion brands on platforms like Meta and Pinterest.
- Company: Join a fast-growing eCommerce Performance Marketing Agency focused on fashion retail success.
- Benefits: Enjoy a competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and measurable impact in the fashion industry.
- Qualifications: Experience with paid media campaigns and fashion brands is essential; proficiency in analytics tools required.
- Other info: Position based in Middlesbrough, with 4 days in the office each week.
The predicted salary is between 28000 - 36000 £ per year.
Central Employment are working with a leading, independent and rapidly expanding eCommerce Performance Marketing Agency, specialists in supporting the growth of scaling eCommerce Fashion Retail brands. They have a new opportunity for a Senior Paid Social Executive to join their team in the North East, Middlesbrough based 4 days a week, up to £32k DOE.
Senior Paid Social Executive profile:
As a Paid Social Executive, you will strategise, implement, and optimise paid media campaigns across Meta (Facebook & Instagram), Pinterest, and Shopify. The role will involve developing and refining product feeds, custom labels, and product sets to ensure highly granular and effective campaign strategies. You will collaborate with clients and internal teams to ensure campaigns deliver measurable outcomes beyond traditional ROAS, focusing on profitability, unit economics, and sustainable scaling. Proficiency in third-party attribution tools such as Triple Whale and reporting platforms like Google Looker Studio and Supermetrics is essential.
Main responsibilities:
- Develop, execute, and manage paid media campaigns across Google Ads, Meta, Pinterest, and Shopify.
- Tailor strategies to suit the unique needs of fashion and footwear brands, aligning with their tone, goals, and audience.
- Build and implement feed optimisations, including the creation of custom labels and product sets, to enable precise audience targeting and campaign segmentation.
- Build and maintain advanced reporting dashboards using tools like Google Looker Studio and Supermetrics.
- Analyse data to provide actionable insights on customer acquisition costs (CAC), lifetime value (LTV), and other profitability metrics.
- Continuously test and refine ad creatives, audiences, product groupings, and bidding strategies to improve results.
- Monitor and refine campaigns using detailed performance metrics, focusing on unit economics and margin contribution.
Experience required:
- Proven success managing paid media/social campaigns on Google Ads, Meta, Pinterest, and Shopify.
- Demonstrable experience working with or for fashion and/or footwear brands is essential.
- Proficient in using third-party attribution tools like Triple Whale.
- Advanced knowledge of reporting platforms such as Google Looker Studio and Supermetrics.
- Expertise in feed optimisation for Google Shopping and Meta, including setting up and managing custom labels and product sets.
- Solid understanding of unit economics, CAC, and LTV metrics.
Senior Paid Social Executive employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Executive
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and fashion marketing. Understanding the unique challenges and opportunities in this sector will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience with specific tools mentioned in the job description, like Google Looker Studio and Supermetrics. If you have examples of how you've used these tools to drive results, be ready to discuss them.
✨Tip Number 3
Prepare to discuss your strategies for optimising paid media campaigns. Think about how you've successfully tailored campaigns for fashion brands in the past and be ready to share those insights.
✨Tip Number 4
Network with professionals in the eCommerce and fashion sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
We think you need these skills to ace Senior Paid Social Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing paid media campaigns, especially on platforms like Google Ads, Meta, and Pinterest. Include specific examples of successful campaigns you've executed, particularly in the fashion or footwear sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and how your skills align with the role. Mention your proficiency with third-party attribution tools and reporting platforms, and how you can contribute to the agency's goals of profitability and sustainable scaling.
Showcase Your Analytical Skills: Highlight your ability to analyse data and provide actionable insights. Discuss your experience with metrics like customer acquisition costs (CAC) and lifetime value (LTV), and how you've used these to optimise campaigns in the past.
Demonstrate Your Creativity: Provide examples of how you've tested and refined ad creatives and audience targeting strategies. This could include any innovative approaches you've taken to improve campaign performance, which is crucial for a role focused on continuous optimisation.
How to prepare for a job interview at Central Employment
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of successful paid media campaigns you've managed. Highlight the strategies you implemented, the tools you used, and the measurable outcomes achieved, especially in relation to fashion or footwear brands.
✨Demonstrate Technical Proficiency
Familiarise yourself with the third-party attribution tools like Triple Whale and reporting platforms such as Google Looker Studio and Supermetrics. Be ready to explain how you've used these tools to analyse data and optimise campaigns in your previous roles.
✨Understand Unit Economics
Make sure you can articulate your understanding of key metrics like customer acquisition costs (CAC) and lifetime value (LTV). Prepare to discuss how these metrics influence your campaign strategies and decision-making processes.
✨Tailor Your Approach
Research the company and its clients to understand their unique needs and goals. Be ready to discuss how you would tailor your paid social strategies to align with the tone and audience of the fashion retail brands they work with.
