PPC Manager/senior Manager

Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand there in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven Paid Search Manager, reporting into the eCommerce Manager. Up to £45,000 DOE Hybrid working options, x 2 days from home, x 3 days in Batley Paid Search Manager profile: We\’re looking for someone to take ownership of my clients PPC campaigns and drive performance across multiple platforms. Paid Search Manager responsibilities: Identify quick-win opportunities and implement early optimizations to enhance PPC performance. Take ownership of PPC campaigns, ensuring they meet performance targets while aligning with customer intent and behaviour. Develop and execute testing strategies for creative assets, audience targeting, and bid optimization. Provide regular performance reports with key insights, test results, and next steps. Collaborate with the marketing team to ensure landing pages are optimized for conversions and campaign alignment. Optimize and scale non-brand paid search campaigns to improve CTR and search impression share. Analyze campaign data to uncover trends and implement continuous improvements. Circa 3-5 years of experience managing PPC campaigns, including Google Ads, Microsoft Ads. Operated in a Paid Search Agency or an eCommerce setting Strong analytical skills to interpret data, identify trends, and make strategic decisions. Exceptional attention to detail and the ability to manage multiple projects efficiently. Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets. Experience in shaping creative strategies for performance marketing.