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For Companies At a Glance
- Tasks: Lead and optimise PPC campaigns to boost performance across various platforms.
- Company: Join a thriving Online Retail & Interiors company expanding their eCommerce team.
- Benefits: Enjoy hybrid work, with 3 days in the West Yorkshire office and flexible hours.
- Why this job: Be part of a dynamic team driving innovative marketing strategies and enhancing customer engagement.
- Qualifications: 3-5 years of PPC experience, strong analytical skills, and proficiency in Google Ads and Analytics.
- Other info: Collaborate with a creative team and make a real impact on campaign success.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand there in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven Paid Search Manager, reporting into the eCommerce Manager.
In order to make an application, simply read through the following job description and make sure to attach relevant documents.
- Up to £45,000 DOE
- Hybrid working options, x 2 days from home, x 3 days in Batley
Paid Search Manager profile:
We’re looking for someone to take ownership of my clients PPC campaigns and drive performance across multiple platforms. In this role, you’ll develop and execute strategies that enhance customer engagement, improve conversions, and maximize ROI.
Paid Search Manager responsibilities:
- Deep understanding of my clients current paid media/paid search strategies, tools, and processes.
- Shadow ongoing campaigns to learn best practices and how the campaigns are structured.
- Identify quick-win opportunities and implement early optimizations to enhance PPC performance.
- Take ownership of PPC campaigns, ensuring they meet performance targets while aligning with customer intent and behaviour.
- Expand paid media efforts across Paid Social Ads, Amazon and AWIN.
- Develop and execute testing strategies for creative assets, audience targeting, and bid optimization.
- Provide regular performance reports with key insights, test results, and next steps.
- Collaborate with the marketing team to ensure landing pages are optimized for conversions and campaign alignment.
- Consistently deliver high-performing campaigns that exceed expectations.
- Optimize and scale non-brand paid search campaigns to improve CTR and search impression share.
- Analyze campaign data to uncover trends and implement continuous improvements.
- Drive growth on emerging platforms through refined strategies.
- Develop insights and strategies for personalized landing pages to enhance conversions.
Essential experience:
- Circa 3-5 years of experience managing PPC campaigns, including Google Ads, Microsoft Ads.
- Operated in a Paid Search Agency or an eCommerce setting
- Strong analytical skills to interpret data, identify trends, and make strategic decisions.
- Exceptional attention to detail and the ability to manage multiple projects efficiently.
- A collaborative mindset with the ability to work cross-functionally towards shared goals.
- Expertise in executing and analyzing A/B and multivariate tests.
- Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
- Experience in shaping creative strategies for performance marketing.
PPC Manager employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC management, especially within eCommerce. This will not only help you understand the current landscape but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the PPC and digital marketing space. Attend industry events or webinars to connect with others who may have insights into the company or role, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive performance and optimise campaigns effectively.
✨Tip Number 4
Showcase your analytical skills by preparing examples of how you've used data to inform your PPC strategies. Highlight any tools or software you've used, as this aligns well with the requirements of the role.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC management, particularly with Google Ads and Microsoft Ads. Use specific metrics to demonstrate your success in previous roles, such as improved CTR or ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and detail how your skills align with the responsibilities of the PPC Manager role. Mention any specific campaigns you've managed and the results achieved.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in past PPC campaigns. Highlight any tools or methodologies you’ve employed to analyse campaign performance.
Highlight Collaboration Experience: Emphasise your ability to work cross-functionally by providing examples of how you've collaborated with other teams, such as marketing or creative, to achieve campaign goals. This will show that you can thrive in a team-oriented environment.
How to prepare for a job interview at Central Employment
✨Know Your PPC Fundamentals
Make sure you have a solid understanding of PPC principles, especially regarding Google Ads and Microsoft Ads. Be prepared to discuss your previous campaigns, the strategies you employed, and the results you achieved.
✨Showcase Analytical Skills
Since this role requires strong analytical skills, come ready to demonstrate how you've used data to drive decisions in past campaigns. Bring examples of how you've identified trends and optimised performance based on your findings.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about potential challenges in PPC management and how you would address them, particularly in relation to customer intent and behaviour.
✨Highlight Collaboration Experience
This position involves working closely with the marketing team, so be ready to discuss your experience in cross-functional collaboration. Share examples of how you've worked with others to achieve shared goals and improve campaign performance.
