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- Tasks: Lead and optimise PPC campaigns to boost performance and engagement.
- Company: Join a thriving Online Retail & Interiors company expanding their eCommerce team.
- Benefits: Enjoy hybrid working, with 2 days from home and competitive salary up to £50,000.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 3-5 years managing PPC campaigns; strong analytical skills and attention to detail required.
- Other info: Collaborate with a creative team and develop innovative strategies for growth.
The predicted salary is between 40000 - 60000 £ per year.
Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand their in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven Paid Search Manager, reporting into the eCommerce Manager. Up to £50,000 DOE. Hybrid working options, x 2 days from home, x 3 days in Batley.
Paid Search Manager profile: We’re looking for someone to take ownership of my clients PPC campaigns and drive performance across multiple platforms. In this role, you’ll develop and execute strategies that enhance customer engagement, improve conversions, and maximize ROI.
Paid Search Manager responsibilities:
- Deep understanding of my clients current paid media/paid search strategies, tools, and processes.
- Shadow ongoing campaigns to learn best practices and how the campaigns are structured.
- Identify quick-win opportunities and implement early optimizations to enhance PPC performance.
- Take ownership of PPC campaigns, ensuring they meet performance targets while aligning with customer intent and behaviour.
- Expand paid media efforts across Paid Social Ads, Amazon and AWIN.
- Develop and execute testing strategies for creative assets, audience targeting, and bid optimization.
- Provide regular performance reports with key insights, test results, and next steps.
- Collaborate with the marketing team to ensure landing pages are optimized for conversions and campaign alignment.
- Consistently deliver high-performing campaigns that exceed expectations.
- Optimize and scale non-brand paid search campaigns to improve CTR and search impression share.
- Analyze campaign data to uncover trends and implement continuous improvements.
- Drive growth on emerging platforms through refined strategies.
- Develop insights and strategies for personalized landing pages to enhance conversions.
Essential experience:
- Circa 3-5 years of experience managing PPC campaigns, including Google Ads, Microsoft Ads.
- Operated in a Paid Search Agency or an eCommerce setting.
- Strong analytical skills to interpret data, identify trends, and make strategic decisions.
- Exceptional attention to detail and the ability to manage multiple projects efficiently.
- A collaborative mindset with the ability to work cross-functionally towards shared goals.
- Expertise in executing and analyzing A/B and multivariate tests.
- Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
- Experience in shaping creative strategies for performance marketing.
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC management and eCommerce. This will not only help you understand the current landscape but also allow you to speak confidently about how you can contribute to our team at StudySmarter.
✨Tip Number 2
Network with professionals in the PPC and eCommerce space. Attend industry events or join online forums where you can connect with others who might provide insights or even referrals for the role you're interested in.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your thought process behind strategies, optimisations, and the results achieved, as this will demonstrate your hands-on experience and analytical skills.
✨Tip Number 4
Showcase your collaborative mindset by thinking of ways you can work with other teams, such as marketing or creative, to enhance PPC performance. Highlighting your ability to work cross-functionally will make you a more attractive candidate.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing PPC campaigns, particularly with Google Ads and Microsoft Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and performance marketing. Mention how your analytical skills and experience align with the responsibilities outlined in the job description.
Showcase Your Achievements: Include examples of past PPC campaigns you've managed, focusing on how you improved performance and maximised ROI. Be specific about the strategies you implemented and the results achieved.
Highlight Collaboration Skills: Since the role involves working with a marketing team, emphasise your ability to collaborate cross-functionally. Provide examples of how you've worked with others to achieve shared goals in previous positions.
How to prepare for a job interview at Central Employment
✨Showcase Your PPC Expertise
Make sure to highlight your experience managing PPC campaigns, especially with Google Ads and Microsoft Ads. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you've identified trends and made strategic adjustments based on performance metrics.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about potential challenges in PPC management and how you would approach them, such as optimising underperforming campaigns or expanding into new platforms.
✨Collaborative Mindset
This role involves working closely with the marketing team, so be ready to discuss your experience collaborating across departments. Share examples of how you've worked with others to achieve shared goals, particularly in optimising landing pages for conversions.
